Insights from Nebo

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December 4, 2015

The Blurred Lines of Plagiarism

I recently heard an interview with blues legend Buddy Guy where he talked about the first time he listened to Cream’s psychedelic blues song “Strange Brew.” Guy complemented Cream’s guitarist Eric Clapton on the main riff in the song.

“That’s your lick,” Clapton responded. He’d pulled the riff from Guy’s 1965 collaboration with Junior Wells on the song “Hey Lawdy Mama.”

Buddy laughed and said, “OK.”

This is the blues. It’s tradition to borrow and imitate the greats. Even the composition rights for “Hey Lawdy Mama” are typically given to blues pioneer Buddy Moss. Also in 1967, when “Strange Brew” was released, musicians didn’t beef much over who wrote what and who inspired who. It wasn’t considered stealing. No love was lost between Guy and Clapton.

But things have changed.

November 24, 2015

What Your Favorite Thanksgiving Pie Says about You

A coworker of mine, Cassie Kaye, said something last week that really disappointed me. We were in the Nebo kitchen talking jive and getting jazzed for Thanksgiving when someone brought up pies. Naturally, I got excited because I love pie. Then Cassie spoke up.

According to Cassie, the best Thanksgiving pie is apple. Apple? What the shit? How is apple a Thanksgiving pie?

When it comes to Thanksgiving, the pie in my eye is pumpkin. To me, pumpkin pie is the quintessential Thanksgiving dessert. I was surprised to find my fellow Neboers did not feel the same.

November 19, 2015

Confessions of a Recovering Business Owner

Hello. My name is Stacy and I’m a recovering business owner.

Hi, Stacy!

I owned a digital marketing agency for nearly 15 years, starting in early 2001. It was a search marketing agency called Prominent Placement, until we rebranded last year and became the B2B conversion agency Big Drum.

A little over three months ago, Big Drum joined the Nebo family, and I transitioned from being the CEO of a boutique agency to an employee at a 70-person company.

Everyone’s eager to hear how it’s going, and I understand their curiosity. The statistics are surely not on our side. The Harvard Business Review reports mergers and acquisitions fail between 70 percent and 90 percent of the time. Culture clashes, unmet expectations, personality differences…the mind boggles at all the possible ways the meshing of two separate companies can come undone.

But not in this case. Sure, there have been bumps along the way, but overall, it has been a positive experience for me and a smart strategic move for both companies. I am happier here at Nebo than most people would probably expect. Let’s take a closer look at what it’s like moving from being a business owner to an employee.

November 13, 2015

Meet a Creative: Jake Burk

We've got some pretty cool cats at Nebo. Okay, let's be real... everyone at Nebo is a cool cat! And while you hear from us copywriters quite a bit, we want to show you the other men and women behind the curtain. So we're kicking off our "Meet a... " series. We'll be interviewing different team members around the office and highlighting them on the blog. First up: Jake Burk.

November 5, 2015

My Inexplicable Love and (Unhealthy?) Obsession with Football

Let me start with a disclaimer: I freaking love football. I look forward to the start of the season and mourn when it’s over. I prefer college ball to the NFL, but I’m starting to come around to the pros. I play Fantasy Football and actually do my research and set my line-up. It’s just great – it’s all just great.

October 30, 2015

Candy, Costumes, and Craziness: Neboween

It started in 2004, when Nebo was a small newborn agency in Atlanta. But it’s stood the test of time, just like we did. The proof?

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