Insights from Nebo

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September 5, 2014

When Did the Internet Start Taking Itself So Seriously?

It was bound to happen eventually.

Earlier this summer, something called the Ice Bucket Challenge took social media by storm. For weeks now, videos have been popping up of our friends and favorite celebrities dousing themselves in ice water. Most of us have, at one point or another, been tagged on Facebook by friends urging us to do the same. 

It was all part of a viral campaign to raise awareness and funds for ALS research. And it worked. ALS has raised nearly $80 million in funds since the trend took off. 

But we all know that we can’t have nice things on the Internet! So it was only a matter of time before the criticism set in. 

September 3, 2014

What's New in Digital Paid Media

One of the reasons I love working in paid media is because of the industry’s dynamic nature. Every month brings a multitude of changes in the platforms and tools we use, which in turn impact the way we do our jobs. To keep us all up to date on these changes, here are some of the past month's most noteworthy paid media headlines. 

August 28, 2014

The Plague of Tactical Versus Strategic Thinking in SEO

I have a big problem with how search engine optimization is often perceived.

Turn on the TV and you’ll see shows like The Good Wife describe SEO as “spam”. Even Dexter drove a dagger through my heart by calling it “bullshit.” (pun intended)

It begs the question: why would SEO be thought of in that way?

Sure, there are those that use blackhat methods to get quick results, but that’s only a fraction of the SEO population. Beyond that, blackhat tactics are becoming more and more rare as Google gets better at sniffing them out. So why won’t the perception change?

I believe the perception of SEO won’t change as long the industry continues to prioritize tactics over strategy.

August 22, 2014

Behind the Scenes of Our Campaign to Support the Atlanta Beltline

The Atlanta Beltline is the most transformative smart growth project in the United States. A 22 mile emerald loop of parks, trails and transit will soon encircle our city and represent a new path towards a better Atlanta.

As a fan of new urbanism and someone who is passionate about our city, it’s a project I’m proud to support. So when Jennifer Dorian and her team from the Atlanta Beltline Partnership reached out to us to discuss ways to help them hit their 2014 fundraising goals, we immediately offered to help.

August 20, 2014

After 10 Years of Growth, Why I’m Still Terrified

Nebo celebrated its 10th birthday earlier this year. To say we’ve been very fortunate along the way would be an understatement.

We’ve grown for 10 consecutive years. We’ve been named to the Inc. 5000 list for the past four years. We’ve never laid off a single employee. We’ve never had a down year. We’ve won over 100 digital awards in the past two years alone. We have 50 of the most talented and passionate people in the industry.

Yet, I’m still completely terrified. I still feel like we haven’t made it. I still feel as scared and humble as I did the day we decided to launch Nebo.