Insights from Nebo

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June 18, 2015

Crosswords, Cats, and Gray T-Shirts: A Morning with Drew Grossman

Boy George starts his day with 20 minutes of Buddhist Nam-Myoho-Renge-Kyo chanting. CNN’s Jake Tapper wakes up to email, Twitter, and cups and cups of coffee. For Cheryl Bachelder, the CEO of Popeyes, the day begins with music, reading, and writing her blog. President Obama hits the gym first thing. For Ice Cube, on a good day, his mama cooks him breakfast with no hog.

A lot happens in those first hours of the day. Dan Ariely, the behavioral economist and author of Predictably Irrational, says people are most productive in the morning. “Not immediately after waking, but if you get up at 7am, you’ll be most productive around 8am to 10:30am,” according to Ariely.

June 10, 2015

The Road to Achieving & Surviving Iconic Brand Status

Last summer, I found myself at a Fall Out Boy concert. My inner middle school self was really excited. The older me was a little hesitant.

Back in the day, I loved FOB. In fact, I’ll unabashedly admit that I still do. I have both new albums and thoroughly enjoy them. But the band was an instrumental part of my youth (pun intended). They helped me through teen angst. They understood me… much to my parent’s dismay. Their music was the soundtrack to my life — my life back then. After their brief stint of popularity, they took a hiatus. And once they were back, I just wasn’t sure it would be the same.

June 4, 2015

What's New in SEO: Doorway Pages, Mobilegeddon & the Search Analytics Report

Because of the ever-changing dynamic of the SEO industry, it's crucial for SEO practitioners to stay up to date on algorithm changes, adapt to new best practices and evolve our strategies in response. Here’s a recap of some of the most recent major SEO happenings as we transition from spring to summer.

June 1, 2015

Why Your Brand Should Be A Force For Good

Business is simple. Buy low, sell high. Find a market opportunity and serve a need. Create the right processes, hire the right people, and utilize the best technology. Boom. You’re off and running. Work hard to keep your competitive advantages. Stay ahead of the competition. Hire the right agency. Retain the best employees. Listen to the right consultants. Stay true to your mission statement. Perform a SWOT. Listen to more consultants. Revise your business plan. Evolve your brand and mission. Continue to stay ahead of the competition. Try to not get swallowed up by the next disruption. Read business books. Hire your competitor’s employees. Buy a smaller, but more agile competitor. Think about selling. Layoffs? Restructure. Hold the fort. Listen to your attorneys. Listen to your finance people. Strategize.

It’s not simple.

May 26, 2015

The Evolution of the Nebo Blog

We’re incredibly proud to announce that we’ve been honored with the Best Blog award by Ragan’s PR Daily!

It’s an amazing validation of our team’s hard work over the years.

See, when readers come to our blog, they just see a ton of great content (that's the hope, at least). But there’s a lot going on behind the scenes before we ever hit publish.