Insights from Nebo

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August 13, 2014

Empathy as a Skill

Conventional wisdom says empathy can’t be taught, learned, or strengthened. Conventional wisdom assumes our empathy ability is relatively set in stone.

But our empathy system is complex. It’s an interesting interaction of several neurological elements working together. Part of empathy is relating to others. Part of empathy is being able to understand what others feel and think. Part of empathy is going beyond knowing, but caring and feeling.

Thankfully, the term empathy is moving beyond pseudo science and toward actual science. Thanks to fMRIs and other tools we can actually see, measure, and evaluate “empathy”.

In a previous post, I mentioned that empathy was the most important tool in a marketer’s toolkit. Not fake empathy. Not user personas. Not demographics. Not primary or secondary research. Not insights or key motivators.

Actual, real empathy.

August 7, 2014

What's New in SEO

The SEO industry is always changing, best practices are evolving, and Google is always shaking things up. This summer is proving to be a whirlwind so we're recapping some of the top updates, news and trends from June and July.

August 5, 2014

What's New in Digital Paid Media

From interface updates to targeting improvements and a new list of PPC experts, this past month was certainly a busy one for Paid Media. It may be summer, but that doesn’t mean the industry gets a vacation. For those of you who were lucky enough to have a nice summer break (or if you just have summer brain), this recap will help catch you up on the top paid media happenings in August.

July 30, 2014

Failing the Right Way

Failure.

The F-Word to any motivated, determined go-getter. Do you shiver when you hear it? Do you automatically start reliving the times you’ve failed?

We’re often told that failure is important for growth. That it’s okay. That it’s necessary in a creative industry in order to push past your bounds and achieve greatness.

But the kicker is...we still rip on those who fail.

July 23, 2014

Social Media is a Canvas, Not a Skill

Most of the resumes we receive include social media as a skill. And when we bring these applicants in for interviews, they are eager to tell us about their passion for it. Many of them have held prior internships or positions where using social media was a key part of their roles, and they see it as a main component of their future careers. They love social. They understand its importance in digital marketing. They’ve been using it for much of their lives.

We like seeing the enthusiasm for social (after all, it’s a big part of what we do at Nebo), but after a while, it starts to sound like a broken record. Everyone enjoys social, and everyone believes they are good at it. What does this really mean? Is this an area of expertise? What makes one person better at it than another? How can an aspiring social media marketer distinguish herself among a sea of applicants who share the same “skill”?