Insights from Nebo

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September 1, 2021

5 Tips to Establishing a Trusting Relationship With Your Clients

As little kids, we’re always asked “What do you want to be when you grow up?” When I was 8-years-old, my answer was always something grandiose and awe-inspiring. (i.e. a ballerina or a movie star.) But at that age it’s hard to truly know what you’re passionate about and what aligns with your values. At such a young age, I didn’t even know what a project manager was. 

To be honest, I don’t even remember project management being talked about on career day. It wasn’t on my career aptitude test. If it had been, we would have matched perfectly.  If I think about what is needed to be a good project manager, my personality and career goals all align.

August 27, 2021

The Privacy Paradox: How the Use of Data Is Affecting Email Marketers

Marketers are in the midst of a big problem: The Privacy Paradox. Consumers constantly want more of their communications with brands to be personalized and tailored to their needs. However, simultaneously, more and more people are concerned with how their personal data is being captured and used. 

The problem is that marketers rely on data to provide more personalized experiences - but what kind of data should marketers be collecting and how should it be collected? Ultimately, how do we find the right balance between personalization and privacy?

August 18, 2021

Privacy vs. Deliverability: How to Navigate the Apple Mail Privacy Protection Updates

The ground has begun to move crumble beneath our feet in the email world, ever since Apple announced its new Mail Privacy Protection features in June 2021. The announcement has left email marketers concerned restless in anticipation for its upcoming release in September 2021. We can’t help but wonder — will Apple’s Mail Privacy Protection kill the open rate as a KPI?

August 3, 2021

The Fleeting Moments with Twitter Fleets

Picture it: One day you are on top of the world conquering the social media algorithm. The next, a social media platform announces a new feature that has your social media strategy shaking in its boots.

But, as we see often, social media users aren’t quite ready for the change these platforms are trying to make. Yes, I am looking at you Instagram Reels—but we will save that post for another day. 

Today is a momentous day for the social media world: the last day to use a failed social media update that didn’t gain traction. I’m talking about Twitter Fleets, the Story function of the social platform that users didn’t want and never asked for.

July 15, 2021

It’s Time to Start Using Conflict to Your Team’s Advantage

If you’re a project manager, account executive or manage any client services-related job in an agency, you are often tasked with making sure your clients are “happy.” Of course, customer service and satisfaction are an important part of this role, but this begs the question, what exactly does making your client happy mean? 

At Nebo, I tell our project management team that our clients must have a positive experience working with us. This means that we keep our word. We are responsive and communicate, and most importantly, we care — A LOT. This also means we should be honest, creating a partnership built from mutual respect and transparency, even when it means you need to have difficult conversations with your clients.