Insights from Nebo

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January 27, 2021

The Magic of SMS in a Mobile World

In the age of 5G and endless Zoom meetings, we’re digitally connecting with people and brands more each day, especially on our phones. Mobile commerce growth that was projected to take 2 to 3 years took place over a matter of months in 2020, and the average consumer spent 27% of daily waking hours on mobile in April 2020 — up 20% from 2019.

January 18, 2021

Why We’re Still on the Road to MLK’s “Promised Land” Over 50 Years Later

“I've seen the Promised Land. I may not get there with you. But I want you to know tonight, that we, as a people, will get to the Promised Land.”

Just a day before his assassination on April 4th, 1968, Dr. Martin Luther King, Jr. spoke these words in his final speech, “I’ve Been to the Mountaintop.”

January 11, 2021

Human Centered Ads: 2020 Edition

If you had asked me to predict the big conversations in 2020 advertising on December 31st, 2019, I would have parroted the IAS Digital Media Industry Pulse Report and noted that “privacy and data security will be the major focus of 2020.” This incredibly cold technical point of view is a great example of how advertisers could have been too single-minded and completely missed the mark this year.

December 28, 2020

Nebo’s Blog Rewind: 2020 Edition

At the end of every year at Nebo, we wrap things up with a recap of our top blog posts. But this year’s recap is, as they say, “a little different.” This year’s rewind shows us more than just a list of our top posts — it’s a snapshot of 2020.

In just twelve months, we’ve seen both incredible progress and unthinkable loss. We’ve experienced kindness, uncertainty and Netflix on levels we never knew existed. As the old saying goes, it was the best of times, it was the really really worst of times. And we documented it all on the Nebo blog.

From peanut butter sandwiches to historic cultural moments to tips for staying close to coworkers when we’re far apart, check out our top posts of the year. Then, put 2020 where it belongs: in the past.

December 18, 2020

What’s New In SEO: December 2020

As if 2020 hasn’t been crazy enough, everyone living in the SEO world has had the added pleasure of adapting to even more changes and updates from Google. Some of these have made our lives easier and helped us adapt to the rapid changes in the Search landscape, and some… not so much (looking at you, December core update). Below we recap some of the recent changes Google has rolled out to bring 2020 to a close.