Insights from Nebo

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July 18, 2019

Marketing Campaigns: It’s a Marathon, Not a Sprint

It was a beautiful November day in 2015 when I spectated my first marathon in NYC. Standing at mile 23, I observed thousands and thousands of runners making their way down 5th Avenue to the Central Park entrance, so close to finishing their 26.2-mile trek. At the time, I didn’t quite understand what it took to get to that moment, but it inspired me to sign up for the next year’s race. 

Since then, I’ve trained for and completed two marathons, both of which taught me many things, not only about running, but about hard work, dedication, focus and... marketing campaigns. 

As a project manager at Nebo, I began to notice the similarities between training for a marathon and running a marketing campaign. I had set and defined goals for my marathon, similar to how Nebo and our clients have goals for all campaigns. My ability to manage my time was a true gift, especially as the runs got longer and more frequent. And patience, dedication and focus are a priority of life.

Marathon training is hard. And sometimes, agency life is too, especially when you’re building a brand-new marketing campaign. But both can also be extremely rewarding. All the early mornings, sweat, tears and exhaustion make crossing that finish line even sweeter. 

It turns out marathons and marketing are pretty similar. Here’s how I prep for both. Let’s dive (run?) right in. 

July 11, 2019

Interview Questions for Article and Script Writing: Yes, There is a Wrong Way

A quick heads up about being a copywriter: there’s more to it than hiding behind a laptop. You’re signing up for all kinds of writing (and even “not writing”). Journalism, reporting, concepting and advertising, which means *gulp* interviewing people — writing about them, or for them, and sometimes even trying to use their own words. Gasp!

Welcome to the world of interviewing … as an interviewer, that is. Even though you’re not in the hot seat, it can be just as sweaty and awkward. That’s why I try to learn something new every time, so that the next one will be even less awkward. Here are a few tips to help make that happen. I don’t have any advice for the sweating though. 

July 1, 2019

The Great Hot Dog Debate: American Icon or Culinary Disgrace?

According to the National Hot Dog and Sausage Council (yes, that’s a thing), Americans will eat a whopping 150 million hot dogs this Fourth of July. That’s enough to stretch from D.C. to L.A. five times, in case you were wondering about the length of those weiners. 

To many, this statistic is positively revolting. And yet, this suspect blend of tube-shaped mystery meat remains a national icon. From the hot dog carts of New York City to the beanie weenie bowls of America’s youth, hot dogs are woven into the fabric of our culture. 

June 25, 2019

#Pride or #Greed? Brands and Rainbow Capitalism

🎵It’s the most colorful time of the year. 🎶 

That’s right, it’s Pride Month. While the gays are dusting off their summer cutoffs, clacking their fans and readying their fanny packs, brands are more than happy to dive right into the wide stream acceptance our LGBTQIA+ community sees during this time of year. What better way to show that you’re a caring, supportive brand than to hop aboard the Rainbow Capitalism bandwagon? 

June 21, 2019

How I Learned to Stop Worrying and Love Engineering Documentation

engineer-solo

All tech companies rely on organizational memory. At Nebo, we know this to be true. As Linda Argote, author of Organizational Learning (Berlin: Springer, 2005) explains, this type of memory depends upon "repositories of knowledge" comprised of "individuals, including managers, technical support staff, and direct production workers; the organization's technology, including its layout, hardware, and software; the organization's structure, routines, and methods of coordination; and the organization's culture" (p. 74). Translation: organizational memory gives well, everyone, an avenue to access their history.