It feels like eons ago that Amazon released Alexa and Echo exclusively to Prime members in November of 2014. Today, the voice of Alexa is a cultural icon, and thousands of users across the U.S. are turning to Alexa for their daily news. In fact, 42% of smart speaker owners reported using their smart speaker at least weekly to get the news in the Smart Audio Report from NPR and Edison.
Flash briefings are a great way to start the day — especially if you’re in the biz of marketing. With the industry landscape shifting, well, pretty much every day, flash briefings are my go-to source for the latest trends and news. But with over 8,000 results for “news” in the Alexa Skills Store, how do you choose which flash briefings to tune into?
I don’t mind TV commercials. There — I said it.
Before you call me crazy, hear me out. It’s not that I love sitting through ten minutes of dancing hamsters selling hatchbacks. It’s that I don’t have to anymore. Thanks to the Internet of Things, TV ads are becoming increasingly targeted — which means they’re becoming actually relevant to viewers like me.
A few weeks ago, I went on vacation and decided to turn on the hotel TV. Within an hour, I saw dozens of ads that I never see when I’m watching Hulu. The ads didn’t resonate with me at all. I don’t consume dairy — I haven’t for a long time. In over a year of using connected TV devices, I have not seen a single ad for milk or yogurt. In just one hour at my hotel, I saw six different milk commercials from three different companies. Now that’s bad ad spending.
Picture this: Sunday. You’ve cracked a beer and the buffalo sauce is flowing. You turn on the TV for the Big Game, and the first ad of the night begins to roll.
It’s morning, and a woman casually runs around a corner in her activewear. Fast-forward several hours to the end of the day, and she comes around the same corner. This time, she’s in casual clothes — and holding a six pack of ultra light beer!
Cue the eye roll.
What came first: the chicken or the egg? Who reigns supreme: man or the machine man built?
The human programming of machine learning has given machines the upper hand in enabling them to think quick, think ahead and adapt to meet human standards of right or wrong. Need proof? Take a look at IBM’s Watson vs. the ultimate human champions of Jeopardy. Or read about AlphaZero’s matchup against human Grandmasters of chess. Each of these stories paints a not-so-pretty picture. Humans are doomed.
Let's face it, marketing jobs involve a lot of math and data. Reporting is important for us to show off the awesome things that we do every day! But if your data isn't presented to the client in an organized, appealing way, your results may be lost. Data visualization is an important skill for marketers to understand and be able to use to tell a story through their data.
Tableau and Google Data Studio are two tools that are commonly used amongst marketers to make data visualization easy and client-friendly. Google Data Studio is a free tool from Google that lets users make custom reports with data from Google’s products and external sources. The tool first launched in Beta in 2016 and has progressively become more popular for marketers, specifically ones that utilize Google Suite products regularly. Tableau is a data analysis and visualization tool recently acquired by Salesforce. Tableau has served thousands of companies since 2003, establishing itself as a market-leading business intelligence tool
Trying to research which software is right for you can lead you down a deep Google rabbit-hole full of people swearing that there is only one true path. I want to clear all that up and give a clear, unbiased list of the benefits and limitations of each software from a digital marketing agency point of view.