Let me start with a disclaimer: I freaking love football. I look forward to the start of the season and mourn when it’s over. I prefer college ball to the NFL, but I’m starting to come around to the pros. I play Fantasy Football and actually do my research and set my line-up. It’s just great – it’s all just great.
It started in 2004, when Nebo was a small newborn agency in Atlanta. But it’s stood the test of time, just like we did. The proof?
When craft beer mart Hop City announced its first shipment of pumpkin beer for the 2015 season on July 24, the reception was mixed. Hop City is a favorite of Atlanta’s serious beer drinkers, and some among them thought July too early to roll out the seasonal ale.
This summer, we announced the launch of the next phase of our Choose ATL campaign. Along with BBDO, Porter Novelli, and the Metro Atlanta Chamber, we’re continuing to grow the grassroots initiative by sharing why Atlanta is such a great place to live, work, and start a family. A new ad campaign showcasing exciting facts about Atlanta has launched, highlighting everything from walkability to our amazing food scene.
However, there’s another focus of phase two of the grassroots initiative: education. This doesn’t just mean showcasing the 66 superior universities that call Atlanta home, but also encouraging the brilliant minds that graduate from schools across the country to choose Atlanta as their city after college. In order to do so, we needed something big. Something that would show why Atlanta is the best place for recent grads to build a life after graduation. So we teamed up with the Metro Atlanta Chamber to launch the Ultimate Job Interview Contest.
When making a decision, most of us like to think we use logic and reason to come to a conclusion. However, research shows that emotions are a larger factor than logic. Although economic theory argues information, logical reasoning, and knowledge contribute to optimal decision-making, psychologists defend The Somatic Marker Hypothesis, which is the idea that emotions alone guide our choices.