Insights from Nebo

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September 11, 2015

The Story Behind the Change Your Chicken Challenge

Anyone who knows Nebo knows we believe that business is more than dollars and cents. It’s being part of the community. It’s making the world a better place. It’s doing great work, but also using our powers for good. We’ve been incredibly lucky to be this successful, and we think it’s an honor and privilege to give back.

Among our various philanthropic passions, we’re particularly passionate about giving a voice to the voiceless. Empowering the powerless. And one of the core causes we focus on is animal welfare.

Our passion for animal welfare is one of the things that makes Nebo, well, Nebo. It led us to partner with P.L.A.Y. to create the Rescue Pledge — an initiative to put more shelter dogs in loving homes and shed light on the atrocities of puppy mills.

It’s what keeps us stocking the office with sustainable goods, from the snacks in our kitchen to the soap in our bathrooms.

It’s also what led us to take a stand against factory farming.

September 2, 2015

Wanton Wanderlust and Promiscuity

Relationships are based on trust. The good ones are balanced with a healthy push and pull and an assumed give and take. There’s beauty and harmony to even the most basic relationships. It’s true in love. It’s true in friendship. And it’s true in business.

As agencies, we fall in love with our clients. For many of us, love is necessary to create the work we do. We must embody the client’s hopes and dreams, internalize their brand and make it our own. If we’re authentic in this, love and admiration develop.

August 27, 2015

5 Ways To Stay Creative

Many creative endeavors are throttled by mental blocks and distractions, but there is always a way to get past them. I may be an unpublished novelist and frustrated opera composer, but I have learned how to always stay creatively active.

In my beginning attempts to become an “artist”, I would hit that halfway point while writing an opera scene or short story and slam into an imaginary brick wall. I would sketch a musical piece or work on a writing outline just to throw the fifth or fiftieth attempt in the trash. After the garbage can started to look like a paper ball landfill, I would abandon the project for a little reality television, but I’d be left with a nagging, unsatisfying urge to get back to work.

After years of refining my process, however, I’ve discovered five essential techniques that helped me keep my wheels on the long and winding road of artistic creation. Use these tricks to help unlock that hanging idea and turn it into something worth a pat on the back.

August 20, 2015

How To Achieve Style

Dear Reader,

I’ll tell you something I probably shouldn’t. I’ve worked as a professional writer in various capacities for eight years, and I am not perfect. I am guilty of sloppy writing. I commit grammar mistakes. I confuse usage. It happens.

August 13, 2015

My Life with Verbosity

Have you ever felt completely out of control? Like you’re clinging to the hood scoops of a 302 Mach 1 barreling down a highway to hell?

Hi, my name is John, and I have logorrhea.

“Hi, John.”