It wasn’t that long ago that Wikipedia was nothing more than a punch line. A fun place to poke around for fifteen minutes, maybe, but not a place for serious learners to spend any considerable amount of time. You couldn’t cite it in your school papers, or even mention that you glanced at it. You couldn’t quote it during intellectual debates, lest you risk being mocked. Acknowledging you learned something from Wikipedia was kind of like recognizing the Don Henley song “Boys of Summer” because you loved The Ataris’ version. The whole premise of Wikipedia reeked of amateurism.
Online videos have completely transformed the way brands engage. Chances are you’ve heard Nebo talk a lot about the importance of storytelling. Well, YouTube is brand storytelling heaven. Companies have the ability to build and share powerful narratives in the form of videos to reach a desired business goal or benefit causes they’re passionate about. Video enables brands to reach users on a level deeper than any other platform allows.
Because video content tends to have a greater emotional impact than the written word, or even photos and infographics, brands have a unique opportunity to use YouTube to quickly build awareness and connect users with purpose and passion. Videos can inspire a community to take action against a conflict in the market. Videos can build engagement and provoke change faster and wider than any other social platform. Videos generate loyalty and lifelong fans of everything you share and everything you represent.
Do you know who this is? She is one of the most influential people in U.S. history, but her face and story are largely unknown.
We all have a keen sense of our own mortality. People die. Family members die. Our pets die. And even though most of us don’t like to think about it, each of us will die. Although it’s the single most uncomfortable fact of life, we all understand this certainty and we accept it.
However, we often subconsciously assume brands are immortal. We assume that the logos that line the shelves at our local superstore are written in stone. That once a brand “makes it big”, that it’s time to sit back and enjoy the ride.
In agency life, too often you can see the train wreck heading your way.
Sales people are trained to smile. They are told countless times that, “a smile can be heard over the phone,” that “smiles are contagious,” and that “a smile sets the tone.” And, though it may sound cliché, it’s still very true. An authentic smile, so simple and subtle, can be very powerful. Strangely, this simple technique that works wonders in the world of sales often isn’t taught in the world of project management.
Project managers are taught to focus on deadlines and deliverables. They’re taught to be Six Sigma Black Belts and master agile development methodologies. They are taught to be super intense, no frills, no fun, laser focused, and armed with Gantt charts and project plans. However, the best project managers know intuitively that the best way to get things done is by being empathetic and understanding. Others learn it over time.
Quite often, we can hear one of our most cheerful project managers answering the phone, “Happy Wednesday James! How are you doing today?” The PM isn't being fake. Or putting on a show. The PM is genuinely and authentically happy. And is a purposely positive person. The PM is also a darn good project manager and simply gets things done.