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At this point, you have heard this before, even from our own blog: we are living in uncertain times. This phrase has been used so often recently, it feels frighteningly surreal. But it is true. Our world is hurting right now, and although this is a scary thought, we don’t know what the world after this crisis looks like. Whether people are bravely battling this virus on the frontlines or self-isolating to protect the more vulnerable, we are living in a never-ending world of the unknown. It’s easy to get wrapped up in the negativity and the fear of what is going on around us. But I do believe that our humanity isn’t lost.
To say that these are incredibly tense and uncertain times is a massive understatement. Stress is high. COVID-19 is wreaking havoc on our world. Recently I was talking to a client that happens to be in an incredibly stressful industry given the current public health crisis. The decisions they make during this time are bigger than just marketing or finance — they could literally save or lose lives. They, like many of us, are under intense pressure to make perfect decisions. Not only do these decisions need to be perfect — they need to be made lightning-fast, often without enough information, by a team working entirely remotely for the first time. We’re all working in a pressure cooker.
These are uncertain times — for individuals, for organizations, and especially for businesses that have been hit hard by the evolving COVID-19 crisis. That’s why we’re sharing the same communications advice we’ve given our clients, free for anyone to use and share. At this point, we don’t know what will happen. No one can predict the future. We don’t know the timeline for this pandemic, and things are changing on a weekly, daily, hourly basis. This is our moment to make a difference and help a lot of people. We need to protect our businesses, our employees, our customers and the safety of the public.