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This year, the world changed forever--including the world of advertising and marketing. Brands and agencies are being held responsible in ways we never have before. Consumers are demanding that we uphold the interests of the greater good. It started with COVID-19. Then, the killing of George Floyd and the Black Lives Movement raised awareness of how systemic racism impacts our world, and called for us all to play a role in society beyond commerce. How have marketers and brands risen to the call? Execs and inclusion and diversity managers from Twitter, Starbucks, Facebook, Brookdale Senior Living, Nebo and Hawkeye Agency gathered this week to answer that question. In a webinar hosted by American Marketing Association Atlanta, Atlanta Interactive Marketing Association and Nebo, these experts discussed the ways in which brands are becoming a force for good, from reimagined hiring processes to tying corporate pay to diversity initiatives.
Going Beyond Brand Awareness with CTV In the ever-distracting world of electronics, it can feel impossible to capture users’ attention. Often, we’re competing against multiple screens and outside influences, which makes capturing a user's attention with CTV and getting them interested in a brand they might not have heard of before that much more difficult. But the outlook isn’t all bad for brand awareness marketing. In fact, we have more opportunities than ever to reach the people who would benefit from our services and products. With the right audience insights, data collection, keen storytelling and cross-screen targeting, we can turn the tables on our distracted culture and use it to our advantage.
Brace yourselves. More changes to Instagram are coming, and this time, it’s going to bring some major updates that might take a while to get used to. We’re talking about all the Instagram shopping features that are slowly being released to the masses.