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As little kids, we’re always asked “What do you want to be when you grow up?” When I was 8-years-old, my answer was always something grandiose and awe-inspiring. (i.e. a ballerina or a movie star.) But at that age it’s hard to truly know what you’re passionate about and what aligns with your values. At such a young age, I didn’t even know what a project manager was. To be honest, I don’t even remember project management being talked about on career day. It wasn’t on my career aptitude test. If it had been, we would have matched perfectly. If I think about what is needed to be a good project manager, my personality and career goals all align.
Marketers are in the midst of a big problem: The Privacy Paradox. Consumers constantly want more of their communications with brands to be personalized and tailored to their needs. However, simultaneously, more and more people are concerned with how their personal data is being captured and used. The problem is that marketers rely on data to provide more personalized experiences - but what kind of data should marketers be collecting and how should it be collected? Ultimately, how do we find the right balance between personalization and privacy?
The ground has begun to move crumble beneath our feet in the email world, ever since Apple announced its new Mail Privacy Protection features in June 2021. The announcement has left email marketers concerned restless in anticipation for its upcoming release in September 2021. We can’t help but wonder — will Apple’s Mail Privacy Protection kill the open rate as a KPI?