From interface updates to targeting improvements and a new list of PPC experts, this past month was certainly a busy one for Paid Media. It may be summer, but that doesn’t mean the industry gets a vacation. For those of you who were lucky enough to have a nice summer break (or if you just have summer brain), this recap will help catch you up on the top paid media happenings in August.
The F-Word to any motivated, determined go-getter. Do you shiver when you hear it? Do you automatically start reliving the times you’ve failed?
We’re often told that failure is important for growth. That it’s okay. That it’s necessary in a creative industry in order to push past your bounds and achieve greatness.
But the kicker is...we still rip on those who fail.
Most of the resumes we receive include social media as a skill. And when we bring these applicants in for interviews, they are eager to tell us about their passion for it. Many of them have held prior internships or positions where using social media was a key part of their roles, and they see it as a main component of their future careers. They love social. They understand its importance in digital marketing. They’ve been using it for much of their lives.
We like seeing the enthusiasm for social (after all, it’s a big part of what we do at Nebo), but after a while, it starts to sound like a broken record. Everyone enjoys social, and everyone believes they are good at it. What does this really mean? Is this an area of expertise? What makes one person better at it than another? How can an aspiring social media marketer distinguish herself among a sea of applicants who share the same “skill”?
Marketing is fun—especially digital. This industry is packed with super-talented and passionate people.
However, this fun environment—this talent and passion—creates a unique breeding ground for growing and nurturing assholes. And not your average assholes. All industries have assholes, but ours have some of the worst.
We have the marketing asshole.
Most people who spend a good bit of time online know that you can do special additions to your searches to help Google find what you want - things like adding quotes around your search to find an exact phrase or specifying a timeframe.
But even still, we have trouble finding exactly what we’re looking for - often because we don’t know how to ask.
And that’s where really understanding search operators can make a huge difference. Even beyond quotes and timeframes, you can use search operators like filetype: or site: to help Google understand your specific intent.
Google’s ability to decipher your intent matters, which is why search operators are more than just a fun tool for SEOs to play with. They can help you evaluate contracts by tracking down comparables, reconnect with old friends that don’t have a presence on standard social platforms, or even just find a very specific piece of content from a very specific source.