Insights from Nebo

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May 4, 2018

How Self-Driving Cars are Shaping the Future

Driverless Car Image

The past year has been a turning point for the way people travel, and for the way we think about cars. From live tests of self-driving cars to the development of autonomous mobile grocery stores, consumers’ relationship with vehicles is rapidly changing.

Thanks to emerging technologies such as high-performance GPS and artificial intelligence, the transportation landscape is shifting overnight, and it’s poised to change everything from consumer expectations and behaviors to city infrastructure.

April 21, 2018

It's Not Easy Being Green

Dog Muddy and Happy

Anyone who knows Nebo or has read any of our content knows that we believe organizations need to do more than just turn a profit. We need to be a force for good. We need to add value to our customers, but also to the world that we live in. We need to have a purpose. To make an impact. To play a role in helping shape this world into a better place AND have a healthy, sustainable business.

With this in mind, Earth Day has always been something we’ve taken seriously. We want to minimize our impact on the environment. This is something near and dear to us, and is one of the reasons we’ve always bought and used recycled paper, avoided animal products when possible (no animal should have to die so we can have a blue-er cup or can wash our hands), tried to be energy efficient, recycle, and preferred vendors that are sustainable and environmentally-friendly in general.

Each year we try to be a more eco-friendly company. Each year we also celebrate Earth Day. The planning for this usually brings a flurry of ideas and green initiatives that we “plan” to implement going forward.

Each year some of those ideas see the light of day. However, many don’t.

March 2, 2018

Writers, This Horrible Truth Shall Set You Free

Hi there. Hey, hello.

I know we just met, and I would hate to come off as rude, but I want to get straight to the point. If you’re a writer (or an artist, or any other creative type) I’ve got some good news for you. And I’ve got some bad news.

Let’s rip off the bandaid and do the bad news first:

Nobody gives a fuck.

February 23, 2018

Consumers and Culture: Three Trends to Consider

Every other week, we at Nebo gather together for Show and Tell to exchange tools, tips and trends across agency departments. Topics range from cool campaigns and social media updates to culture and tech trends. These conversations allow us to stay current on audiences and digital trends while bringing fresh thinking on different topics relevant to our clients and their business goals.

This week we wanted to give you an inside look at some of the top trends we’re keeping our eye on and thought starters for how you can apply them too.

February 13, 2018

The Modern SEO’s Technical Toolkit

Anyone who knows me knows that I have two passions in my life: family and SEO. If I’m not posting cute baby pics on Instagram, then I’m reading and learning more about SEO, testing new ideas and pushing the limits of how we define it. I love that SEO requires a mix of technical expertise and creative thinking so I never get bored with my work. I love the tight-knit community of SEOs that results in many of us being on a first-name basis, even if we’ve never met in person. And because I have the “forever a student” mindset, I love that SEO requires a skill set that is always evolving and pushing me to keep learning.