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January 30, 2020

The Secret HERstory of Beer

Picture this: Sunday. You’ve cracked a beer and the buffalo sauce is flowing. You turn on the TV for the Big Game, and the first ad of the night begins to roll.

It’s morning, and a woman casually runs around a corner in her activewear. Fast-forward several hours to the end of the day, and she comes around the same corner. This time, she’s in casual clothes — and holding a six pack of ultra light beer! 

Cue the eye roll. 

January 22, 2020

Man vs. Machine: Who Will Win the Battle for Social Sentiment?

What came first: the chicken or the egg? Who reigns supreme: man or the machine man built?

The human programming of machine learning has given machines the upper hand in enabling them to think quick, think ahead and adapt to meet human standards of right or wrong. Need proof? Take a look at IBM’s Watson vs. the ultimate human champions of Jeopardy. Or read about AlphaZero’s matchup against human Grandmasters of chess. Each of these stories paints a not-so-pretty picture. Humans are doomed.

January 13, 2020

An Unbiased Look at Tableau vs. Google Data Studio

Let's face it, marketing jobs involve a lot of math and data. Reporting is important for us to show off the awesome things that we do every day! But if your data isn't presented to the client in an organized, appealing way, your results may be lost. Data visualization is an important skill for marketers to understand and be able to use to tell a story through their data.

Tableau and Google Data Studio are two tools that are commonly used amongst marketers to make data visualization easy and client-friendly. Google Data Studio is a free tool from Google that lets users make custom reports with data from Google’s products and external sources. The tool first launched in Beta in 2016 and has progressively become more popular for marketers, specifically ones that utilize Google Suite products regularly. Tableau is a data analysis and visualization tool recently acquired by Salesforce. Tableau has served thousands of companies since 2003, establishing itself as a market-leading business intelligence tool

Trying to research which software is right for you can lead you down a deep Google rabbit-hole full of people swearing that there is only one true path. I want to clear all that up and give a clear, unbiased list of the benefits and limitations of each software from a digital marketing agency point of view.

January 6, 2020

The Project Manager’s Guide to Actually Accomplishing Your New Year’s Resolutions

As 2019 came to a merciful end, I, like many of you, started both reflecting on 2019 and looking ahead into 2020. I went into last year riding the wave of a wonderful year of personal growth, so my 2019 resolutions revolved around carrying that momentum into the coming year. My resolutions were something like “learn to sew,” “strengthen my friendships” and “keep self-reflecting and improving.” 

As a project manager, setting and achieving goals is literally how I make my living, so I figured I had this in the bag. I rang in 2019 with high expectations that I was going into my best year ever. Oh, what a fool I was! 

December 30, 2019

Rescue Dogs, CBD & Rainbow Capitalism: Nebo’s 2019 Blog Rewind

2019 has been a wild ride here at Nebo. We marched in our first Atlanta Pride Parade, celebrated some major client wins, relaunched The Rescue Pledge, started our very own podcast and more. And of course, we shared it all on the Nebo blog.

Writing for the blog is a Nebo rite of passage. From fresh-faced interns to team leads with years of experience, our blog is a platform for everyone at Nebo to share their tips, tricks, opinions and experiences. This year, we wrote about everything from rescue pets and digital accessibility to the value of math class and how to boost your SEO strategy.

In celebration of another great year here at Nebo, we’re sharing our top blog posts of 2019. Enjoy these throwbacks, and we’ll see you next year!