Going Beyond Brand Awareness with CTV
In the ever-distracting world of electronics, it can feel impossible to capture users’ attention. Often, we’re competing against multiple screens and outside influences, which makes capturing a user's attention with CTV and getting them interested in a brand they might not have heard of before that much more difficult.
But the outlook isn’t all bad for brand awareness marketing. In fact, we have more opportunities than ever to reach the people who would benefit from our services and products. With the right audience insights, data collection, keen storytelling and cross-screen targeting, we can turn the tables on our distracted culture and use it to our advantage.
Brace yourselves. More changes to Instagram are coming, and this time, it’s going to bring some major updates that might take a while to get used to. We’re talking about all the Instagram shopping features that are slowly being released to the masses.
During the last year, Facebook has made drastic changes to its Ads Manager’s targeting options for advertisers, particularly for those serving ads in the housing, employment and credit industries (HEC).
These changes are the result of settlement agreements with leading civil rights organizations, who brought multiple lawsuits against the social media platform regarding discrimination. Originally announced in March of 2019, the platform stated that these changes were being made in an effort to do more to protect against discrimination in these three specific indistries.
Today, we’re breaking down everything you need to know about HEC ad regulations and how they could affect your Facebook campaigns.
When millions of people began creating Facebook accounts in 2006, they could never have imagined how much of their personal data would be collected over the years.
Today, more and more people are becoming aware of the fact that their personal data is indeed collected and sold by social media platforms such as Facebook. In more recent years, people are standing up to the social media giants to communicate that they want their data protected.
What sparked this change in perception and caused people to fight more for their privacy?
In too many organizations, UX and Paid Media are distant departments. Sure, they bump into each other in the kitchen, and maybe they work together on a landing page now and then. But for the most part, these two teams are seen as separate entities - and major opportunities are missed.
When UX and Paid Media come together, magical things happen. In fact, the combination of razor-sharp targeting strategy and human-centered user experience just might be what keeps advertisers steady through the ever-evolving, rapidly changing landscape of marketing that’s unfolding today.