Insights from Nebo

It’s no secret that videos on social media are essential for a strong advertising strategy. With TikTok being the third-largest worldwide social network and 80% of consumers reporting that they want to see more video from businesses, it’s obvious that users are seeking more video content. With a new year upon us, marketers are asking, “How can I take on social video campaigns like a pro?” 

Here it is: the year’s end. And that means it’s time to see how deep I am as a person and show it off to everyone on my social media with Spotify Wrapped, assuming they’ll want to befriend me for my refined taste.

Every year on the fourth Thursday of November, while I sit in disgust as a large steaming bowl of green and cream-colored gunk with crunchy bits is placed on the table in front of me, I ask myself, “Who actually likes this smelly, chunky, not-quite-soup mixture?” 

Black Friday starts NOW! 
Door Busters you can’t miss!!
Holiday deals all month long!!!

Has your inbox been bombarded with headlines like this, seemingly starting earlier each holiday season? For many years, Black Friday has been considered the high holy day of shopping, with people making lists and checking them twice to purchase all their holiday gifts in one fell swoop.

You read that right, folks. After two years of celebrating Halloween virtually, we’ve finally brought it back to the office, and boy did we bring it. 

From our annual Costume Contest, to lunch, to the highest-attended Beer Friday since February 2020, to the Haunted Hunt, to a reprise of Harry Potter trivia, we had all the hallmarks of a Neboween Well Celebrated. 

Nebo’s office is full of Swifties, so the last week has been full of sleepless nights and hunting for Easter eggs. Taylor Swift’s latest album, “Midnights,” is already off to a record-breaking start despite her career being plagued by rumors, controversy and critique —  a testament to the marketing mastermind she is.

But is she a hero or anti-hero of marketing?