Insights from Nebo

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May 14, 2021

Stop Serving Fluff: A Writer’s Guide to Brevity

“I would have written a shorter letter, but I did not have the time.” - Blaise Pascal, mathematician, philosopher

This guy wasn’t even a writer, but he knew what was up. 

Much like others who’ve also been credited with coining similar sentiments: Churchill, Twain, Ben Franklin, and Honest Abe to name a few, Pascal recognized that concise writing — better writing — takes time and effort. IMO, today’s writing could learn a thing or two from these wordsmiths of yore. 

May 7, 2021

Reading the Room - Tips from the Project Management Toolbox

What’s your sign? How about your love language? Which Kardashian-Jenner would you be? It’s safe to say we can infer something about other people and ourselves based on these various personality assessments. 

What about for the workplace, though? Sure, you could ask your colleague which Kardashian they’d be, but there are certainly better options out there that, based on your answers, can (eerily) tell you a lot about yourself that you may or may not have known or acknowledged before. 

April 23, 2021

The True Cost of Excluding Black Voices in the Workplace

The past year has illuminated some of the unfortunate realities of the Black experience in America. I won’t rehash the play-by-play of Black trauma here for you — if you’ve been tuned in to the news cycle, you’ve seen the videos and heard the reports. By now, we should all be well aware of the reckoning this country is having with the history of racism, prejudice and bias woven into its foundation. 

April 16, 2021

Behavior Based Emails: Giving Your Subscribers What They Want, When They Want It

The main goal of every email program — and even every individual email — is to provide value to your subscribers: to give them something useful in their inbox that they can truly enjoy seeing. This is especially our focus at Nebo, where our core value is being human-centered above all else. The creed of email marketing is to send the right message to the right person at the right time, and what better way to do that than an automated email?

March 24, 2021

How to Make Writer’s Block Your New Best Frenemy

In every writer’s career, there’s a project that makes you want to take an axe to the wall — and I mean every writer. Just ask Stephen King, who once called The Shining “a little story about writer’s block.” Relatable content.

No matter how accomplished you are, writer’s block is a natural part of the creative process. And what’s more, it’s not all bad. With the right mindset, writer’s block can be an opportunity, a chance to pause, seek inspiration, face your fears, adjust your writing setup, and rethink your project.

Whether you’re writing headlines, a blog post, or a novel, these tips from the Nebo’s copywriters will help you turn your next bout with writer’s block into a creative opportunity to get pen to paper — before you turn into Jack Torrance.