Insights from Nebo

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May 26, 2022

Cheers to the Holiday Nobody Asked for: Chardonnay Day

For no real reason at all, I’ve always avoided Chardonnay. Something about it just feels so nineties, so Girls Night Out, and not in the nostalgic Sex and the City reboot way. 

In short, Chardonnay feels passé.

But a few weeks ago, with the Pinot Grigio out at the bar, I ordered a glass of Chardonnay — and to my surprise, I enjoyed it. It was crisp, refreshing and just slightly fruity. I found myself asking: do I like Chardonnay??? And why is this wine so divisive among my millennial friends? 

May 19, 2022

The Do's & Don’ts of Celebrating AAPI Communities through Marketing

My mother woke me up for Diwali before the sun rose.

I prayed while wearing the salwar kameez my grandmother couriered from India. My mother lit the incense sticks as my father offered delicacies to the murtis (statues of our many Hindu Gods). Together, we devoured the sweet gulab jamun. After our morning celebration, I refused to change out of my traditional garb. Eventually, my parents gave in and drove me to my elementary school.

April 13, 2022

A PR Mastermind: The Kris Jenner Effect

The Kardashian-Jenner name needs no introduction. Love ’em or hate ’em, there’s only one thing we kan’t seem to do: ignore them. (Trust me, I’ve tried.) The infamous Kar-Jenner clan has been a staple in pop-culture headlines for well over a decade now. But what exactly is it about this family that has fans obsessed with them? 

It’s certainly not their talent for singing or dancing. In fact, their most well-known quality might be their knack for creating marketable gossip. Here are a few lessons from the queen herself on how to turn that family drama into the tea of the century. 

March 8, 2022

Breaking the Bias This International Women’s Day

Each year on March 8, Nebo celebrates women across the world for International Women’s Day — and this year, we went big. We invited Atlanta artist Tori Evert to paint a custom work of art for the office, so we can celebrate women year round.

The official theme for International Women’s Day 2022 is #BreakTheBias, a call to forge a world free of stereotypes and discrimination. With this theme in mind, we sent an office-wide survey asking everyone at Nebo what they’re doing to break the bias and what women’s empowerment means to them. The answers we got were so powerful, we passed them along to Tori to use as creative inspiration for her design.

February 25, 2022

National Peanut Butter Sandwich Day Is Extra Sweet This Year

It’s that time again—National Peanut Butter Sandwich Day! Otherwise known as our annual excuse to get together and go nuts. (Get it?) 

February 11, 2022

Let’s Get Integrated: A Guide to Paid and Traditional Media

With more and more opportunities to reach users across the web and the world, the need for integrated media campaigns has become a necessity for reaching your ideal audience. People see 4,000 to 10,000 ads every day, and users expect to see the information they want on the mediums they use. 

With so many options and channels when it comes to advertising, getting started with your media strategy can be daunting. But never fear — we’re here with everything you need to know about the many types of paid media in digital marketing and how they work together. Follow this guide, and you’ll feel like an expert in no time.