Insights from Nebo

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April 13, 2022

A PR Mastermind: The Kris Jenner Effect

The Kardashian-Jenner name needs no introduction. Love ’em or hate ’em, there’s only one thing we kan’t seem to do: ignore them. (Trust me, I’ve tried.) The infamous Kar-Jenner clan has been a staple in pop-culture headlines for well over a decade now. But what exactly is it about this family that has fans obsessed with them? 

It’s certainly not their talent for singing or dancing. In fact, their most well-known quality might be their knack for creating marketable gossip. Here are a few lessons from the queen herself on how to turn that family drama into the tea of the century. 

March 8, 2022

Breaking the Bias This International Women’s Day

Each year on March 8, Nebo celebrates women across the world for International Women’s Day — and this year, we went big. We invited Atlanta artist Tori Evert to paint a custom work of art for the office, so we can celebrate women year round.

The official theme for International Women’s Day 2022 is #BreakTheBias, a call to forge a world free of stereotypes and discrimination. With this theme in mind, we sent an office-wide survey asking everyone at Nebo what they’re doing to break the bias and what women’s empowerment means to them. The answers we got were so powerful, we passed them along to Tori to use as creative inspiration for her design.

February 25, 2022

National Peanut Butter Sandwich Day Is Extra Sweet This Year

It’s that time again—National Peanut Butter Sandwich Day! Otherwise known as our annual excuse to get together and go nuts. (Get it?) 

February 11, 2022

Let’s Get Integrated: A Guide to Paid and Traditional Media

With more and more opportunities to reach users across the web and the world, the need for integrated media campaigns has become a necessity for reaching your ideal audience. People see 4,000 to 10,000 ads every day, and users expect to see the information they want on the mediums they use. 

With so many options and channels when it comes to advertising, getting started with your media strategy can be daunting. But never fear — we’re here with everything you need to know about the many types of paid media in digital marketing and how they work together. Follow this guide, and you’ll feel like an expert in no time.

February 4, 2022

Celebrate Black History Month by Supporting These Black-Owned Businesses

February is Black History Month. We celebrate this month every year at Nebo, and every year we take a different approach. In the past, we’ve hosted weekly movie screenings, featuring films by Black creators. We’ve used Slack to share Daily Doses, which are bite-sized educational pieces for every day of February. And for the most part, we’ve focused on education and celebration. 

But this year, our focus is on taking action locally — A.K.A., putting our money where our mouth is. 

January 20, 2022

The Future Is Now! How UX Reaches Everyone

You’re about to rise out of bed at 7:00am for a regular Friday morning. Before you do, you’ll use your face to biometrically unlock your phone and turn off your alarm. Once awake, you yawn and ask your voice assistant for the day’s weather forecast while walking over to your SmartHome device to check and adjust the temperature. Your Roomba swerves to avoid you as you walk to your Keurig. You use the touchscreen to make it a large coffee – it’s going to be a busy day. 

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