Insights from Nebo

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December 7, 2017

I Thought Marketers Were Evil… And Then I Became One

Growing up, I had no idea what I wanted to do when I got older. I would go from marine biologist to race-car driver to nighttime security guard in the span of an hour. At any given moment in high school, I might have told you I either wanted to study sociology at UC Berkeley or drop out to find a berth on a cod-fishing vessel.

The only things I could never see myself doing were marketing and sales (might also throw air traffic control and law enforcement in there for posterity). I was passionate about social and environmental causes as a child, and my parents made sure that I hated Wal-Mart before I could even pronounce the name of that unholiest of places.

November 29, 2017

Did Apple Just Resurrect QR Codes?

“Let’s add a QR code” may sound like a bad marketing punchline or the nightmare of an ad exec in the early 2010s, but it’s a phrase coming soon to an office near you. While it feels like we just got rid of them, QR codes are returning, stronger and more determined than a hoard of Demogorgons.

November 21, 2017

Should Black Friday Take a Backseat to Cyber Monday?

When Black Friday rolls around, the same thought always crosses my mind: do we really hate our families this much? On the day after Thanksgiving we could be sitting in our pajamas, having a wholesome breakfast of leftover pumpkin pie and lukewarm mini-quiches. But no. Millions of Americans will brave parking lot traffic jams and stand in long lines with turkied-up grumpies, ready to elbow anyone who stands in the way of their deeply discounted, 60-inch flat screen.

Lots of people love Black Friday, but surely, there’s got to be a better way to stock up for the holidays. Maybe I just don’t love America enough, but nothing about this spectacle appeals to me. For starters, I hate mornings and I love pajamas. And I have no interest in being tased by a security guard or receiving a shiner from the overzealous shopper coming up fast on my left flank.

November 15, 2017

Reinventing Public Relations

The PR industry is in a state of crisis. Most in the industry don’t realize it yet, but they feel it – at least subconsciously.

Time and attention are harder to earn than ever. The average client PR engagement ends far more quickly than it did even five years ago. Journalists don’t need to rely on PR professionals for access or information in the same manner as they did in the past.

November 10, 2017

The ABCs of Tech

Think you know what “android” means? Think again.

Today’s technology is progressing faster than ever, and with each new innovation comes a new set of words to describe how they’re changing our world. But tech terms are tricky. They change faster than you can say “autonomous vehicles.” And since many technology terms have become mainstream (and in some cases, overused), marketers may believe they know the meaning when, in fact, they’re sorely mistaken.

To help clear things up, we’ve compiled an encyclopedia of the tech buzzwords of today. We suggest you read it now, because who knows what innovations will come tomorrow.