Insights from Nebo

Nebo’s office is full of Swifties, so the last week has been full of sleepless nights and hunting for Easter eggs. Taylor Swift’s latest album, “Midnights,” is already off to a record-breaking start despite her career being plagued by rumors, controversy and critique —  a testament to the marketing mastermind she is.

But is she a hero or anti-hero of marketing?

If there’s one thing consumers are more excited about than the return of the pumpkin spice latte, it’s Hocus Pocus 2.

“But aren’t sequels and character reprisals always underwhelming and terrible?” you may ask. That’s what I thought, too. However, the moment the world heard SJP would return for the reboot, every millennial cheered. 

Does your current ESP drive you crazy fail to support all your email program needs and desires? Are you considering migrating to a new ESP, but feel overwhelmed by all the platforms available? Or perhaps you’re just wondering what an ESP even is, and if investing in one is worth it? 

I may be four years late, but I finally made it. I’m on TikTok. And I hate to say it but… I like it.

Here at Nebo, we love any excuse to go hard for a holiday — big or small.

On Pi Day, we give out a grand prize for whoever can recite the most digits of Pi by memory. Neboween is a weeklong celebration of games and over-the-top costumes. Thanksgiving is a two-part affair (Thanksgiving Lunch, followed by Leftovers-giving). Even National Ferret Day gets its very own Zoom background.

There was a distinct moment when I decided I would no longer try to hide or tiptoe around being gay (although tiptoeing would have been one of many things giving me away). It was my prom night. The year was 2004, and I was a lanky seventeen-year-old. A guy I didn’t know asked me: “Are you gay?”