Insights from Nebo

One of our favorite times of the year has arrived: Pride season! And here at Nebo, we’re using our rainbow powers to shine through a particularly gray and cloudy year.

It’s 2023, folks. And yet somehow, we’re facing the most aggressive assault on LGBTQIA+ rights we’ve ever seen, with over 450 anti-LGBTQIA+ bills introduced in the last year alone. So this June, we decided to make a statement with this year’s Nebo Pride theme and let the world know that we Ain’t Goin’ Nowhere. 

To kick off National Pride Month, we organized a team of racers to attend the annual Atlanta Pride Run, paying homage to our favorite queen with our team name: RuPaul’s Jog Race.

Hours of time invested. Pouring over all the options to narrow it down to the perfect match. Putting your best foot forward to feel that *spark*. Dealing with the unexpected to hold out for a lasting, loving relationship. 

A lot of annual SEO trend lists include the same “trends” year after year or rave about the hottest thing at the end of the year that ends up fizzling out by Groundhog Day. We complained authoritatively about those here, but in this post we’re going to talk about the opportunities that made us excited for what’s to come in 2023.

It’s that time of year! Every SEO marketer and agency is scrambling to post a future-of-SEO prediction article for 2023. 

The holidays mean something different for everyone. You may be excited about reuniting with family and expressing gratitude, while setting unobtainable goals for the new year. Maybe you’re the kind of person that uses Christmas as a perfect excuse to gift everyone that one thing you bought once and loved so much that you now take it upon yourself to be a personal spokesperson because you KNOW they will love it too. (That’s a shoutout to myself. Daring Greatly by Brenée Brown, 2017. No recipient has read it...yet. But they will. And they’ll love it.) 

However, or why-ever you celebrate Christmas, there's one thing that defines this time of the year that we can all agree on. Loosen your belts and pop some tums, y’all. I’m talking about Christmas Cookies.

The Before 

Picture this: it’s 2004, and Extreme Makeover Home Edition is the craze of suburbia evening television. Lindsay Lohan is the official queen of everything with both Mean Girls and Confessions of a Teenage Drama Queen in theaters while her album, Speak, is blaring through boombox speakers (because it’s full of bops, tbh). Wearing a dress with jeans is considered the height of fashion.