Ah, share of voice. Even if you only have a basic understanding of marketing, you’ve probably come across the term at least once. Everyone wants more of it. But they don’t seem 100 percent sure what “it” is.
So what is this “share of voice”? How do you track it? And, most importantly, why should you even care about it?
It’s our 14th annual taking-Halloween-way-too-seriously celebration here at Nebo. And, as always, we’ve got ghouls and gags galore.
We’ve decked the halls with undead decor…
Retailers will have to do a bit more than giving away free puppies to get consumers to get off of their couches and into brick-and-mortar spaces.
Source: The Victoria Advocate (1957)
So you might be wondering, “Why is a marketing agency telling me about autonomous vehicles?”
Well, first of all, this stuff is cool. But secondly, we believe it’s our job.
Why? Because thinking outside the box is how we catch opportunities and anticipate crucial shifts. So we stay up to date with the world around us — not just the marketing and web design space.
We typically think of social media in a vacuum: get cool, creative content for a month, share, boost, rinse, repeat. We’re churning out content left and right, hoping it catches your eye and makes you click, and then moving on to the next big thing. But, it’s a little depressing when you think about the numbers.
Mental illness isn’t something we talk about often in the workplace. It’s also something that you might overlook, until it touches someone you know — possibly even you.
No one is immune to experiencing anxiety, depression or any of the other narratives we hear about mental health. In fact, half of all mental illness begins by age 14, and yet most cases go undiagnosed and untreated. Fortunately, there is growing recognition of the importance of building mental resilience to deal with the world we live in today — including our work environment.