Insights from Nebo

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September 13, 2018

Dream Crazy: The Murky Motives Behind Woke Companies

As you cooked up your fantasy draft, somewhere in the back of your mind, you were wondering: Would the national anthem controversy rear its head this football season?

Last week Nike answered your question with its Dream Crazy ad, starring the NFL’s most-hated and most-revered player, Colin Kaepernick.

September 6, 2018

SEO Curb Appeal: Optimizing the Branded SERP

When it comes to setting an SEO strategy, the branded Search Engine Results Page (SERP) can often be taken for granted. In most cases, ranking well for your brand name is a bit of a gimme. In the before-times of ten blue links, it was enough to have well-written metadata for your homepage and about us page that prominently featured your brand name and had a compelling call to action.

August 31, 2018

Why Atlanta is the Worst-Best Sports Town

dome-collapse

As America gears up to spend Labor Day weekend drinking excessively at the lake, watching college game after college game, it’s time to come to terms with an important fact of life for Georgians:

Atlanta might be the worst-best sports city in the country.

August 22, 2018

Make the Optimizely X Integration with Google Analytics Easier with This One File

cat coding

From the technical support department:

TL;DR

We’ve simplified the GTM Optimizely X integration with Google Analytics. Check out this container file on Github for the deets.

August 17, 2018

GDPR: Still Misunderstood

“And, I pray thee now, tell me, for which of my bad parts did thou first fall in love with me?”
– William Shakespeare, Much Ado About Nothing, Act VI, Scene II

“If I said I was madly in love with you you'd know I was lying.”
― Margaret Mitchell, Gone with the Wind

It has never been said that marketers love industry regulations, but this love-hate relationship with GDPR just keeps on giving. In spades.

The Global Data Protection Regulation is a law ratified by the European Commission in April, 2016 that is designed to protect European citizens from the evils of online profiling by allowing the public to control what data organizations can collect and use. Yet the regulations were written to extend beyond the European Union borders. No matter where European citizens should find themselves, either physically or virtually, GDPR protects them.

We love the fact that GDPR carries hefty fines for transgressors, because