I’m a project manager and a chronic people pleaser, so I’ve always taken on a lot of responsibilities. Strategist, resource trafficker, inbox junkie, cheerleader and sometimes perpetual thorn in your side, to name a few. In normal times, I had to be organized, thick-skinned, a creative problem solver, great communicator, emotionally intelligent and able to inspire teams to get things done.
But “normal times” went out the window on March 13, 2020.
As the world halted last year and people began spending more time than ever staring at their phones, social media platforms wasted no time releasing new features. Some provided new ways to give back, like Instagram’s Support Small Business button, and some were launched early to test features while platforms had a captivated audience, like Twitter’s Fleets. Amid the early stages of the COVID-19 pandemic, Instagram launched Guides, a feature designed to provide mental health resources and aid exclusively for health and well organizations.
In the age of 5G and endless Zoom meetings, we’re digitally connecting with people and brands more each day, especially on our phones. Mobile commerce growth that was projected to take 2 to 3 years took place over a matter of months in 2020, and the average consumer spent 27% of daily waking hours on mobile in April 2020 — up 20% from 2019.
“I've seen the Promised Land. I may not get there with you. But I want you to know tonight, that we, as a people, will get to the Promised Land.”
Just a day before his assassination on April 4th, 1968, Dr. Martin Luther King, Jr. spoke these words in his final speech, “I’ve Been to the Mountaintop.”
If you had asked me to predict the big conversations in 2020 advertising on December 31st, 2019, I would have parroted the IAS Digital Media Industry Pulse Report and noted that “privacy and data security will be the major focus of 2020.” This incredibly cold technical point of view is a great example of how advertisers could have been too single-minded and completely missed the mark this year.
At the end of every year at Nebo, we wrap things up with a recap of our top blog posts. But this year’s recap is, as they say, “a little different.” This year’s rewind shows us more than just a list of our top posts — it’s a snapshot of 2020.
In just twelve months, we’ve seen both incredible progress and unthinkable loss. We’ve experienced kindness, uncertainty and Netflix on levels we never knew existed. As the old saying goes, it was the best of times, it was the really really worst of times. And we documented it all on the Nebo blog.
From peanut butter sandwiches to historic cultural moments to tips for staying close to coworkers when we’re far apart, check out our top posts of the year. Then, put 2020 where it belongs: in the past.