Insights from Nebo

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December 16, 2019

Big, Bold Predictions for Crazy Disruptors in Digital Messaging

Where once was the carrier pigeon, now there’s email. Smoke signals have become Snapchats, telegraphs are now texts, so on and so forth. The way we communicate with each other is constantly evolving, especially when it comes to digital messaging. Technology advances, what used to be brand new quickly becomes obsolete and marketers have to scramble to keep up.

December 9, 2019

Optimize, Rinse, Repeat: Why Iterative SEO Is Key

There are many myths and misunderstandings associated with SEO. One of the first that comes to mind is the belief that SEO is a quick fix or a ‘one and done’ process. And a little part of me dies every time I hear that. 

Think of SEO like teaching a child. In infancy, you have to tend to the child differently than you would as they mature. SEO has to be tended to similarly. SEO in its infancy was much less complex because search engines were less developed. Now that search engines have matured and learned to understand user behavior, SEO has become increasingly more complex, demanding continuous care as search engines inevitably grow more sophisticated.

December 4, 2019

Automation Without Autocracy: A Google Ads Guide for the Highly Skeptical

 

 

Ah, automation — everyone’s favorite buzzword. Along with machine learning, chatbots and General Data Protection Regulation, it’s one of the prevailing themes of marketing trends and predictions for 2020 and beyond.

If you’re like me, you’re in full-on Futurama-face mode, and automation feels like a bunch of slick-talking Google reps trying to take our jobs

November 26, 2019

Changing Hearts and Minds with Wag-Worthy Moments

 

Anyone who follows Nebo knows that we’re pretty passionate about animal welfare. As such, one of our core causes has always been rescues.

November 21, 2019

The Importance of Perspective and Understanding Others

I once told my therapist that I live my life trying not to offend anyone. She was pretty taken aback and said that sounded like a very difficult and exhausting way to live life. And she’s right — it is.

Whenever I’m talking to someone, my brain is always three steps ahead, trying to make sure I won’t accidentally say something that could be considered a microaggression, or politically incorrect or just genuinely hurtful. I’m hyperaware of the conversations I have and whether or not I’m “allowed” to have them, or if there are words I’m not “allowed” to use. It’s exhausting, but it’s worth it.