Insights from Nebo

Source: The Victoria Advocate (1957)

The past year has been a turning point for the way people travel, and for the way we think about cars. From live tests of self-driving cars to the development of autonomous mobile grocery stores, consumers’ relationship with vehicles is rapidly changing.

Thanks to emerging technologies such as high-performance GPS and artificial intelligence, the transportation landscape is shifting overnight, and it’s poised to change everything from consumer expectations and behaviors to city infrastructure.

Anyone who knows Nebo or has read any of our content knows that we believe organizations need to do more than just turn a profit. We need to be a force for good. We need to add value to our customers, but also to the world that we live in. We need to have a purpose. To make an impact. To play a role in helping shape this world into a better place AND have a healthy, sustainable business.

With this in mind, Earth Day has always been something we’ve taken seriously. We want to minimize our impact on the environment. This is something near and dear to us, and is one of the reasons we’ve always bought and used recycled paper, avoided animal products when possible (no animal should have to die so we can have a blue-er cup or can wash our hands), tried to be energy efficient, recycle, and preferred vendors that are sustainable and environmentally-friendly in general.

Each year we try to be a more eco-friendly company. Each year we also celebrate Earth Day. The planning for this usually brings a flurry of ideas and green initiatives that we “plan” to implement going forward.

Each year some of those ideas see the light of day. However, many don’t.

Hi there. Hey, hello.

I know we just met, and I would hate to come off as rude, but I want to get straight to the point. If you’re a writer (or an artist, or any other creative type) I’ve got some good news for you. And I’ve got some bad news.

Let’s rip off the bandaid and do the bad news first:

Nobody gives a fuck.

Every other week, we at Nebo gather together for Show and Tell to exchange tools, tips and trends across agency departments. Topics range from cool campaigns and social media updates to culture and tech trends. These conversations allow us to stay current on audiences and digital trends while bringing fresh thinking on different topics relevant to our clients and their business goals.

This week we wanted to give you an inside look at some of the top trends we’re keeping our eye on and thought starters for how you can apply them too.

Anyone who knows me knows that I have two passions in my life: family and SEO. If I’m not posting cute baby pics on Instagram, then I’m reading and learning more about SEO, testing new ideas and pushing the limits of how we define it. I love that SEO requires a mix of technical expertise and creative thinking so I never get bored with my work. I love the tight-knit community of SEOs that results in many of us being on a first-name basis, even if we’ve never met in person. And because I have the “forever a student” mindset, I love that SEO requires a skill set that is always evolving and pushing me to keep learning.

After many four-day work weeks (thanks ATL snow!), everyone’s finally back in the groove of regular 2018 office life. For me this means catching up on all those pre-holiday emails I flagged then promptly ignored. Reading through them now, it seems like every other one is a titled something like “Our B I G G E S T Influencer Predictions for 2018” or “Our Top 4 Predictions for Digital Marketing in 2018.”

Announcing trends in culture, society and technology is an annual tradition among agencies, consultancies, social media platforms, news companies and market intelligence groups alike. While some trends reiterate changes seen the previous year, other predictions show a massive shakeup of known industry landscapes.

To help with your cultural intelligence and planning for 2018 and beyond, we’ve curated 31 publicly available global trend reports, decks and articles for you to explore.* If you know of any great ones we missed, feel free to send them our way!