Bamboo threaded pillow with Peruvian feathers and Persian stitching gives you the perfect night’s sleep. One click, sold. Wait, I already have a pillow!
I buy shit. And I mean the kind of shit you open, take out of the box, skim the directions, and then throw in the closet to dustify. I shop like a cat chases a string. I pursue, but as soon as I have it, I lose interest and move on.
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We live in a world of character limits. 25. 140. 60. 165. The Internet demands you pare things down. Even where the Internet hasn’t put a limit on you, your audience probably has (e.g. if your Instagram captions are routinely broken into paragraphs, I hate you). Especially in digital marketing, we understand that attention spans are fleeting and we have to get our point across neatly.
Let’s talk wine.
This isn’t a red versus white debate (we’d be here all day), but something more in the middle. Precisely in the middle, actually.
In 2012, I shunned online advertising.
I was trying to write, but, instead of being productive, I was looking for inspiration on my Facebook feed. You know, procrastinating. Just as I was about to come to my senses and start my work, I got a Facebook message from a friend.
“Dude, you NEED to check this band out. It’s like the perfect mix of August Burns Red and Between the Buried and Me.”
As an undisclosed metalhead, and as a writer looking for any reason to avoid actual work, I took the bait.
Excitement turned to disappointment. Instead of gnarly riffs and grooving rhythms, YouTube served me an ad. And not just any ad — a 30-second spot selling me on the silky-smooth features of Venus Razors.
I installed an ad blocker and didn’t see an online ad for three years.