Insights from Nebo

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October 22, 2015

5 Ways Emotions Guide Online Decision-Making

When making a decision, most of us like to think we use logic and reason to come to a conclusion. However, research shows that emotions are a larger factor than logic. Although economic theory argues information, logical reasoning, and knowledge contribute to optimal decision-making, psychologists defend The Somatic Marker Hypothesis, which is the idea that emotions alone guide our choices.

October 19, 2015

Nebo is Nominated for iMedia Agency’s Greater Good Award

We are incredibly proud to announce that Nebo has been nominated for the 2015 iMedia Greater Good Award. This award is particularly special to us, because it honors agencies committed to causes and nonprofits. Over our 11 year history, we’ve been incredibly fortunate to support causes near and dear to our hearts. It’s a crucial part of our business today, and a practice engrained in our very roots.

October 15, 2015

Beyond Keywords and Google: Build a User-Centered Strategy

There’s a barrier standing between you and your customers. We’ll call it a door. No matter how relevant your brand, you’re not going to reach those customers unless you get through the door.

You can bang on it, you can yell at it, but you’re only getting through with the help of a few tools—we’ll call it three keys (to open the door) and a crowbar (to bust that mother open). Different keys work on different locks. This door is pretty locked down, so you’ll need to use all of the tools in conjunction to be successful. If you’re still following the metaphor, please continue.

October 9, 2015

Why I Buy Crap

Bamboo threaded pillow with Peruvian feathers and Persian stitching gives you the perfect night’s sleep. One click, sold. Wait, I already have a pillow!

I buy shit. And I mean the kind of shit you open, take out of the box, skim the directions, and then throw in the closet to dustify. I shop like a cat chases a string. I pursue, but as soon as I have it, I lose interest and move on.

October 1, 2015

Nebo Speaks at SuperNova South

SuperNova South, the Southeast's largest and longest running tech conference, takes over Atlanta next week. We're proud to have five people from the Nebo team leading some great sessions. Check out who's speaking and use promo code NEBOSNS to receive a discount on your event badge. Hurry—tickets are going fast!