Insights from Nebo

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February 21, 2019

Diversity is the Key to Winning Gen Z

Here’s a tough pill to swallow: If you’re treating diversity as a juice rather than a sauce, you’re already on the hit list for Gen Zers.

These internet baddies — born in 1995 and later — are quickly leaving the crib and entering crippling student debt the workforce. By 2022, they will make up roughly 25 percent of the workforce around the world. That means companies must learn how to attract and connect with this newer generation — or risk being overlooked in the competitive job market.

It’s a known fact that Gen Zs are price conscious, purpose driven and globally minded. They care more about human rights, equality and diversity than any other generation. So how can companies infuse their workplaces with the secret sauce that appeals to Gen Z?

February 13, 2019

Be a Hero with Inbox Zero

There are a lot of ways to be more productive at work — Pareto Principle, GTD, Tim Ferris and his Four-Hour Workweek...

And I’m sure they are all good. They tout getting more done, being happier at work, being a killer at work, etc.

OK, so I made that last one up. But whatever your methodology dujour, I’m betting you get too much email. There is a digital spigot on every device you own and it’s ding-ding-dinging you into a mental frenzy.

February 7, 2019

Surviving the Third-Party Data Apocalypse

Third-party data is a marketer’s best frenemy. On the one hand, knowing more about customers helps us connect great products to the people who need them. On the other, it can be, well… a little creepy. Thankfully, Facebook is taking steps to solve that with its new adjustments to targeting options.  

For Facebook users, it’s good news. For marketers, it’s complicated. Of course we don’t want to invade customers’ privacy. (And don’t forget, we’re humans too — we have our own personal privacy we want to protect.) That said, the new privacy policy does make advertising on Facebook a little more challenging.

But the end of detailed targeting on Facebook doesn’t mean the end of great marketing. The best campaigns don’t need to invade anyone’s privacy to be effective. Check out our rundown of Facebook’s targeting changes and our tips on how to navigate them.

February 1, 2019

Hide Your Footballs, Tom Brady’s Coming to Town

If you follow American football, or the news, or literally anyone on any social medium, you know what’s happening in Atlanta this weekend.

Our precious city in the trees is being invaded by throngs of inebriated Bostonians in TB12 jerseys, here to pilfer our bars’ supplies of Sam Adams and shout “28-3” in Waffle Houses from Adairsville to Zebulon Rd. These outlaws will stop at nothing until everyone in the state talks like Ben Affleck in Good Will Hunting.

January 25, 2019

From Academic to Developer: Why Career Changes are No Longer Off Limits

The humanities have become more and more digitally engaged and forward-looking, and I would know. I have been part of the academic community for the past 12 years, receiving my PhD from Carnegie Mellon University in literary and cultural studies, and teaching courses ranging from English composition, to literary studies, to critical theory, and even art history. I’ve also taught at numerous schools that include State universities and private R1 institutions as well as small liberal arts colleges. These experiences have convinced me that engaging critically with culture requires cultivating a robust relationship with technology. It also led me to shift from an academic to an engineering career.

January 15, 2019

Earning Featured Snippets: The Battle for a Spot on the SERPs

Ah, the featured snippet. One of the most coveted spots on the SERPs. Many websites have battled for their spot in the snippets section of Google results — but at the end of the day, only a few can win.

So, how exactly do you get your website into this most cherished search position? Just as there are many types of snippets, there are many ways to earn your place among them. Check out our SEO case studies to find out how we did it, and how you can, too.

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