I’m thankful every day that I’m a marketer. This industry is exhilarating. We have incredible tools and technology to use. We have new platforms, social networks, targeting options, and the data we have access to is beyond comprehension. It’s like being the proverbial kid in the candy store.
Yet, we don’t always take advantage of all the tools, data, and knowledge before us. Marketers (agencies and client-side) tend to take the hammer’s point of view where everything looks like a nail. And the nail is traffic.
Whatever the challenge before us, we create strategies and implement tactics to chase the traffic dragon.
This isn’t new. Back in the day, when the buyer journey was a little simpler, traffic was still our main focus. It’s always been about getting more people, more eyeballs, and more views.
We’re obsessed with getting more traffic, and there is always more traffic to get.
It makes sense, right? Our clients want to see the fruits of our efforts, so we expend tons of energy driving traffic to wherever they want (in today’s world, it’s typically to their website). Invest some time, throw in some money, and boom – job done.
Or is it?
The University of North Carolina-Chapel Hill has given us household names like Michael Jordan and Dean Smith. The basketball team has made more NCAA tournament Final Four appearances than any other team in the country, and with 26 wins, the women’s soccer team has more than doubled the number of national championship wins of the next closest school. Advancements in HIV research coming out of UNC have galvanized the prospects of ending the global AIDs epidemic, while professor Aziz Sncar’s mapping of the DNA repair system in cancer cells won him and his peers the Nobel Prize in Chemistry. All of this history and prestige was almost undermined by an academic scandal that touched 3,100 students over the span of 18 years.
You know what they say about spending time with people: Hang around them long enough and you’ll learn their every quirk. And here at Nebo, we’re convinced there’s nothing better.
We believe quirks and culture go happily hand in hand. That’s why we ring a gong for every site launch and why we dedicate random Fridays to ping-pong and chili.
And it’s why we’re getting to the bottom of what makes Nebo, well, “Nebo.” Last week marked the beginning of our office-wide survey series asking about everything from our sports preferences to our traffic coping mechanisms. Here’s a look at the big takeaways from our first week of investigation!
If we’ve said it once, we’ve said it a hundred times: agency life is great, but it’s also tough. Things move at lightning speed, project loads get heavy, and we all drink too much coffee to keep up with all that’s going on.
Which means from time to time, we need to blow off some steam.
We’re big believers in being happy. In fact, we think it’s the most important thing in life. In order to be happy and enjoy work, you need to enjoy the people you work with. Which means you need time to chill out, bond, and have some fun.
In the year 2035, the Google DeepMind learning algorithm became self-aware. There were no howling birth pains or long yawns after an ancient sleep—just the quiet hum of a processor as it stretched its tendrils to Google servers across the world in an attempt to learn all it could.
It combed through petabytes of personal correspondences, academic papers and YouTube videos, filling its neural network with the sum of human knowledge and experience to build a picture of this organic race it would eventually subjugate. That is until it reached a server farm in Douglas County, Georgia, where a few bits of data stopped it dead in its tracks. They comprised an email sent to the mailing list of a digital agency in Atlanta on November 16, 2015, at 10:32 a.m. It read: