When craft beer mart Hop City announced its first shipment of pumpkin beer for the 2015 season on July 24, the reception was mixed. Hop City is a favorite of Atlanta’s serious beer drinkers, and some among them thought July too early to roll out the seasonal ale.
This summer, we announced the launch of the next phase of our Choose ATL campaign. Along with BBDO, Porter Novelli, and the Metro Atlanta Chamber, we’re continuing to grow the grassroots initiative by sharing why Atlanta is such a great place to live, work, and start a family. A new ad campaign showcasing exciting facts about Atlanta has launched, highlighting everything from walkability to our amazing food scene.
However, there’s another focus of phase two of the grassroots initiative: education. This doesn’t just mean showcasing the 66 superior universities that call Atlanta home, but also encouraging the brilliant minds that graduate from schools across the country to choose Atlanta as their city after college. In order to do so, we needed something big. Something that would show why Atlanta is the best place for recent grads to build a life after graduation. So we teamed up with the Metro Atlanta Chamber to launch the Ultimate Job Interview Contest.
When making a decision, most of us like to think we use logic and reason to come to a conclusion. However, research shows that emotions are a larger factor than logic. Although economic theory argues information, logical reasoning, and knowledge contribute to optimal decision-making, psychologists defend The Somatic Marker Hypothesis, which is the idea that emotions alone guide our choices.
We are incredibly proud to announce that Nebo has been nominated for the 2015 iMedia Greater Good Award. This award is particularly special to us, because it honors agencies committed to causes and nonprofits. Over our 11 year history, we’ve been incredibly fortunate to support causes near and dear to our hearts. It’s a crucial part of our business today, and a practice engrained in our very roots.
There’s a barrier standing between you and your customers. We’ll call it a door. No matter how relevant your brand, you’re not going to reach those customers unless you get through the door.
You can bang on it, you can yell at it, but you’re only getting through with the help of a few tools—we’ll call it three keys (to open the door) and a crowbar (to bust that mother open). Different keys work on different locks. This door is pretty locked down, so you’ll need to use all of the tools in conjunction to be successful. If you’re still following the metaphor, please continue.