Insights from Nebo

🎵It’s the most colorful time of the year. 🎶 

That’s right, it’s Pride Month. While the gays are dusting off their summer cutoffs, clacking their fans and readying their fanny packs, brands are more than happy to dive right into the wide stream acceptance our LGBTQIA+ community sees during this time of year. What better way to show that you’re a caring, supportive brand than to hop aboard the Rainbow Capitalism bandwagon? 

All tech companies rely on organizational memory. At Nebo, we know this to be true. As Linda Argote, author of Organizational Learning (Berlin: Springer, 2005) explains, this type of memory depends upon "repositories of knowledge" comprised of "individuals, including managers, technical support staff, and direct production workers; the organization's technology, including its layout, hardware, and software; the organization's structure, routines, and methods of coordination; and the organization's culture" (p. 74). Translation: organizational memory gives well, everyone, an avenue to access their history.

Hello world! The Nebo Engineering team is happy to introduce our newest site addition: Nebo Labs.

This was a really cool project for us. We love building something from nothing, and using creative problem-solving to engineer our way towards solutions.

From voice technology to slack apps to programs where you can design and create your own holiday décor, we're not only making work easier, but more fun too.

What’s the difference between a wink and a twitch?

Everything.

Noticing Winks

Ethnography is a marketer's best friend. Or at least, it should be. It puts you face to face with the people you want to better understand, helps you understand why we do the things we do, and determine how to best position your brand, product or service for success. And yet, most marketers don't know what ethnography is, let alone how to use it to build a marketing strategy.

Move over kombucha — there’s a new health fad in town, and it’s called CBD. Yes, it comes from marijuana. No, it won’t get you high. And yes, it’s infusing its way into everything.

By 2022, the CBD industry is expected to make $22 billion. And in my Brooklyn neighborhood, I can definitely see why. At the local supermarket, CBD brownies sit next to the Kit-Kats. My favorite SoHo tea shop sells iced matcha lattes flavored with CBD-infused honey (and sprinkled with marigold petals, because everything in NYC is so gd extra).

The CBD craze has taken over my neighborhood, and it’s not stopping there. Carl’s Jr. is testing a CBD burger called the Rocky Mountain High. Kim K. had a CBD-themed baby shower. And in case you don’t believe that Kim is the ultimate social barometer, consider that “CBD gummies” was the third-most searched food query on Google in 2018.

Of all the health-freak fads, CBD is one of the most fascinating and complex, given its health claims and murky route to legality. Champions or critics aside, CBD stands to leave a lasting mark on our culture — especially when it comes to marketing and advertising.

That’s why today, I’m diving deep into the green gold rush and what it could tell us about the future of marijuana marketing.

Right now, most SEO’s are adapting their strategies to optimize for a radically changing age of discovery. We are looking to optimize for E-A-T (or Expertise, Authoritativeness and Trustworthiness, which is the acronym for how Google defines quality content), capture user attention with on-SERP optimization, and make a splash in voice search. However, many of the recommendations for tackling those three items boil down to “have a great site” or “produce great content”. If that makes you want to pull your hair out, you aren’t alone.

Luckily, Schema.org structured data markup is the trusted tool in your SEO toolkit that can help you gain a competitive advantage in all three of those areas.