On social media, we've been seeing massive declines in organic reach, which has been resulting in equally massive increases in social posting. But posting more frequently doesn't automatically mean a growth in engagement — in fact, it's almost the opposite. It's time for brands to stop focusing solely on organic reach, and start investing in the things that will actually grow their followings: promoted social.
Here at Nebo, we’re big fans of Atlanta. Not Donald Glover’s "Atlanta" (though I think many of us are also big fans of the show), but the actual city.
Atlanta is the city that facilitated Nebo’s 14 years of growth, so of course, we want to see it thrive.
It’s the ninth-largest metropolitan area in the United States by population and the tenth-largest in terms of GDP.
It’s the city where Bobby Petrino became a villain and Nayvadius Wilburn became Future.
It’s also a city on the cusp of a metropolitan tipping point: affordable enough to be accessible for everyone, but cool enough to attract celebrities and start-ups. We’re approaching the point where we can either embrace our chicness and send rents skyward, or remain affordable and compete with Oklahoma City for the “Kind of Cool, I Guess” award.
On its surface, urban development doesn’t seem like an issue for a digital marketing agency to worry about. Really, though, it’s an issue that everyone needs to care about.
Mothers make the world go round. They’re the ones who made Nebo come to life — literally. They brought us into this world, made sacrifices we couldn’t imagine and worked tirelessly to give us the things they never had. Without them, we wouldn’t be the talented designers, writers, marketers and humans that we are today.
And truth be told, our moms are also some of our most devoted blog readers.
They like and share like it’s their job. They leave lots of nice comments and fight off internet trolls (at least my mom did). And even though they’re still using Internet Explorer, they read entire blog posts about analytics — whatever that is — because they love us that much.
So this Mother’s Day, we’re honoring the moms of Nebo with a blog post all about them. We asked our employees to submit their favorite stories about their mothers. Some are touching, some are funny, and all of them remind us of why our moms are the best.
We included a few of these amazing stories below, but you can click here for the complete collection.
Source: The Victoria Advocate (1957)
The past year has been a turning point for the way people travel, and for the way we think about cars. From live tests of self-driving cars to the development of autonomous mobile grocery stores, consumers’ relationship with vehicles is rapidly changing.
Thanks to emerging technologies such as high-performance GPS and artificial intelligence, the transportation landscape is shifting overnight, and it’s poised to change everything from consumer expectations and behaviors to city infrastructure.
Anyone who knows Nebo or has read any of our content knows that we believe organizations need to do more than just turn a profit. We need to be a force for good. We need to add value to our customers, but also to the world that we live in. We need to have a purpose. To make an impact. To play a role in helping shape this world into a better place AND have a healthy, sustainable business.
With this in mind, Earth Day has always been something we’ve taken seriously. We want to minimize our impact on the environment. This is something near and dear to us, and is one of the reasons we’ve always bought and used recycled paper, avoided animal products when possible (no animal should have to die so we can have a blue-er cup or can wash our hands), tried to be energy efficient, recycle, and preferred vendors that are sustainable and environmentally-friendly in general.
Each year we try to be a more eco-friendly company. Each year we also celebrate Earth Day. The planning for this usually brings a flurry of ideas and green initiatives that we “plan” to implement going forward.
Each year some of those ideas see the light of day. However, many don’t.