Insights from Nebo

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October 30, 2020

Nebo’s Most Haunted Halloween Yet

What’s more hair-raising than election season, murder hornets and accidentally un-muting your mic on Zoom? Halloween at Nebo, of course. 

In times like these, the spooky celebrations must go on. Every year, we at Nebo take this haunted holiday way too seriously, and this year was no different. Our team kept the spirit of Neboween alive (or should we say undead?) with a virtual monster mash of pumpkin carving, scavenger hunting, creepy costumes and bloodcurdling good times. 

Check out how we celebrated the scariest day of the scariest year ever.

October 23, 2020

Brands Taking a Stand: 7 Takeaways from a Candid Conversation about COVID and BLM

This year, the world changed forever--including the world of advertising and marketing. Brands and agencies are being held responsible in ways we never have before. Consumers are demanding that we uphold the interests of the greater good. It started with COVID-19. Then, the killing of George Floyd and the Black Lives Movement raised awareness of how systemic racism impacts our world, and called for us all to play a role in society beyond commerce. 

How have marketers and brands risen to the call? Execs and inclusion and diversity managers from Twitter, Starbucks, Facebook, Brookdale Senior Living, Nebo and Hawkeye Agency gathered this week to answer that question. In a webinar hosted by American Marketing Association Atlanta, Atlanta Interactive Marketing Association and Nebo, these experts discussed the ways in which brands are becoming a force for good, from reimagined hiring processes to tying corporate pay to diversity initiatives. 

October 16, 2020

Take Your CTV Campaigns to the Next Level with These 3 Tips

Going Beyond Brand Awareness with CTV

In the ever-distracting world of electronics, it can feel impossible to capture users’ attention. Often, we’re competing against multiple screens and outside influences, which makes capturing a user's attention with CTV and getting them interested in a brand they might not have heard of before that much more difficult. 

But the outlook isn’t all bad for brand awareness marketing. In fact, we have more opportunities than ever to reach the people who would benefit from our services and products. With the right audience insights, data collection, keen storytelling and cross-screen targeting, we can turn the tables on our distracted culture and use it to our advantage.

October 7, 2020

The 411 on Instagram’s Latest Shopping Features

Brace yourselves. More changes to Instagram are coming, and this time, it’s going to bring some major updates that might take a while to get used to. We’re talking about all the Instagram shopping features that are slowly being released to the masses.

September 30, 2020

Two Years Later, How Has Cambridge Analytica Changed Data Privacy?

When millions of people began creating Facebook accounts in 2006, they could never have imagined how much of their personal data would be collected over the years. 

Today, more and more people are becoming aware of the fact that their personal data is indeed collected and sold by social media platforms such as Facebook. In more recent years, people are standing up to the social media giants to communicate that they want their data protected.

What sparked this change in perception and caused people to fight more for their privacy?