Insights from Nebo

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October 13, 2017

Moving the Client-Agency Relationship from “Us Against Them” to “We’re On the Same Team”

Sometimes client-agency relationships are great – you’re on the same page with the goals you strive to achieve; you trust one another; you form genuine relationships with those mysterious people on the other side of the conference line.

But other times it’s not so rosy. Your client may question everything you deliver and you find yourself having more combative conversations than collaborative ones.

Whose fault is this? Probably both of you. But as a project manager, it’s your job to make it better.

October 5, 2017

Redesigning LaCroix

Coffee, gum and LaCroix: Nebo’s in-house bestsellers.

You’ll find them everywhere in our Atlanta office — shared fridges, conference rooms, dozens of boxes stacked sky-high in the pantry. There’s hardly a desk that doesn’t have that eyesore of a can displayed proudly and within arm’s reach. In fact, upon entering Nebo for the first time, you’ll probably be offered one along with a cup of coffee or glass of water.

September 29, 2017

OK Google, Here is Your List of AdWords To-Dos

This week, Google twisted my arm to get me on a plane and headed to one of my favorite cities in the world for the 2017 Google Partners Summit in NYC. While I can’t share any of the juicy secrets just yet because I’m sworn under NDA, what I can say is that, as always, Google has unveiled some amazing new updates and products.

However, I think they may have skipped a few innovations along the way that should’ve been on their to-do list long before now.

Sure, Google has created some of the most intelligent AI in the world. They started and ditched their own hoverboard design, have a patent for smart contact lenses and are bringing internet to people faster than ever with Google Fiber. Year after year, they continue to innovate and introduce newer and better solutions for brands, agencies and advertisers alike.

So why the #%@! can’t I add a simple annotation to my AdWords account???

September 22, 2017

Our 7 Favorite Summer 2017 Ad Campaigns

It’s September 22nd, and that means summer is officially over. Though we still have some 90-degree days left here in Atlanta, we’re still taking a moment to reflect on our favorite campaigns from the last few months. Some were funny, some were inspiring, but all of them caught our eye.

September 15, 2017

Pumpkin Spice: Summer's Worst Flavor

Picture it: A sunny Atlanta afternoon — certainly not the hottest all year, but, still, a solid summer day. It was August 27.

I was having friends over that night to watch the Game of Thrones season finale, so I popped into Kroger to pick up some beer. My heart was set on something light and refreshing, the kind of beer you want to drink when you’re crammed in a room with 10 other bodies overwhelming the air conditioner. But instead of the wall of Leinenkugel Summer Shandy and Anderson Valley Summer Solstice I was craving, I was faced with a wall of bullshit pumpkin beers.

Spiced, heavy, unwanted pumpkin beers.