Insights from Nebo

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September 20, 2018

Walls Are the Windows to an Agency’s Soul

Nebo’s office space has an industrial look. Modern. Simple. It’s a restored warehouse that dates all the way back to the 1800s, which means it’s rich in history — and in design elements. There’s wood, brick, exposed metal and a few accent walls in white and blue. But with that coveted industrial-loft looks comes a lot of grey. The paint on the walls is grey. The concrete floors are grey. The concrete on the ceiling is also grey.

September 13, 2018

Dream Crazy: The Murky Motives Behind Woke Companies

As you cooked up your fantasy draft, somewhere in the back of your mind, you were wondering: Would the national anthem controversy rear its head this football season?

Last week Nike answered your question with its Dream Crazy ad, starring the NFL’s most-hated and most-revered player, Colin Kaepernick.

September 6, 2018

SEO Curb Appeal: Optimizing the Branded SERP

When it comes to setting an SEO strategy, the branded Search Engine Results Page (SERP) can often be taken for granted. In most cases, ranking well for your brand name is a bit of a gimme. In the before-times of ten blue links, it was enough to have well-written metadata for your homepage and about us page that prominently featured your brand name and had a compelling call to action.

August 31, 2018

Why Atlanta is the Worst-Best Sports Town

dome-collapse

As America gears up to spend Labor Day weekend drinking excessively at the lake, watching college game after college game, it’s time to come to terms with an important fact of life for Georgians:

Atlanta might be the worst-best sports city in the country.

August 22, 2018

Make the Optimizely X Integration with Google Analytics Easier with This One File

cat coding

From the technical support department:

TL;DR

We’ve simplified the GTM Optimizely X integration with Google Analytics. Check out this container file on Github for the deets.