When was the last time a brand went out of its way to make you feel special… through an email? Probably never. The truth is, too many marketing emails are making their subscribers feel like they’re dating someone they’re not really into. Let me tell you why.
It’s Friday and you’re wondering why you’re back at work. You spent the week celebrating the Red, White and Beer, and now you’re sunburned and all burgered out. Blame the chlorine or the salt water. Or the seemingly unending spread of wings, nachos, bean dips and America’s trendiest snack — guacamole.
That’s right, no matter how carefully you plan your editorial calendars, #socialhappens. At one point or another, every company needs to promote an impromptu event, respond to a news story or launch an instant media campaign.
In my formative teenage years, my idea of a work environment was shaped by my favorite TV shows. I religiously watched “The Office” and “Workaholics,” both of which had the same sort of blandness to their office spaces. Everyone stayed in their cubicles, upper management had their own offices (which you’d never want to find yourself in), people wore skirts or ties every day, and employees would count down the minutes until they put in their eight hours and could go home.
Source: NBC Universal Television
The advertising industry has come a long way over the past 20 years, especially in regards to digital advertising. Before Facebook ads and Buzzfeed content were even a thought, it was all too common to find one of these bad boys popping up on your screen: