Insights from Nebo

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July 13, 2018

Can Email Marketing Give Subscribers the Warm and Fuzzies?

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When was the last time a brand went out of its way to make you feel special… through an email? Probably never. The truth is, too many marketing emails are making their subscribers feel like they’re dating someone they’re not really into. Let me tell you why.

July 6, 2018

Avocado Creep is the Reason Why America is the Greatest Country in the World

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It’s Friday and you’re wondering why you’re back at work. You spent the week celebrating the Red, White and Beer, and now you’re sunburned and all burgered out. Blame the chlorine or the salt water. Or the seemingly unending spread of wings, nachos, bean dips and America’s trendiest snack — guacamole.

June 29, 2018

12 Tools to Take Your Social to the Next Level

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Social media is all about the new and now. Wendy’s and Moon Pie flirt in real time. Pittsburgh Penguins do battle with actual penguins. And Old Spice picks fights with just about everybody.

That’s right, no matter how carefully you plan your editorial calendars, #socialhappens. At one point or another, every company needs to promote an impromptu event, respond to a news story or launch an instant media campaign.

June 22, 2018

Agency Survival Guide: What You Won’t Learn in Business School

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In my formative teenage years, my idea of a work environment was shaped by my favorite TV shows. I religiously watched “The Office” and “Workaholics,” both of which had the same sort of blandness to their office spaces. Everyone stayed in their cubicles, upper management had their own offices (which you’d never want to find yourself in), people wore skirts or ties every day, and employees would count down the minutes until they put in their eight hours and could go home.

June 15, 2018

Why Retargeting is the Michael Scott of Paid Media

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Source: NBC Universal Television

The advertising industry has come a long way over the past 20 years, especially in regards to digital advertising. Before Facebook ads and Buzzfeed content were even a thought, it was all too common to find one of these bad boys popping up on your screen:

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