Insights from Nebo

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August 14, 2020

Why Competing AND Cooperating are More Important Than Ever

Businesses compete. It’s a basic assumption most of us make. And the idea of businesses cooperating usually stems from a direct self-interest of the cooperating organizations.

However, always being in a competitive, me-versus-them mindset is riddled with short-term thinking and inherent flaws. The reality is that even in the best of times taking a competition-and-cooperation mindset is usually better and healthier.

August 7, 2020

Who Will Win the Streaming Wars?

Early predictors of OTT streaming services in 2020 have seen a major shift thanks to shelter-in-place orders and a massive increase in streamers who are stuck at home. One would think the pivot in new users would set some of the new streaming apps up for success, but some providers are still struggling to tweak their offerings in a hope to increase new downloads and subscribers. 

The future of OTT streaming in 2020 and beyond will ultimately be decided by which new streaming apps sink or swim among the continuity-crowded app pool, and who will be nimble enough to survive. 

July 31, 2020

Get In on the #FeelGoodFriday Challenge

 Right now, it’s more important than ever to lift each other up. These are hard times we’re living in. It’s been exactly 140 days since we started working from home here at Nebo, and things haven’t exactly gotten any easier since then. Some days are good, but some days are a struggle — and even for those of us who are privileged to have things relatively easy, the struggle can still be very, very real. 

July 22, 2020

2020 Is a Year of Growth for First-Party Data Capabilities

Coronavirus has drastically changed the landscape of everyday life — and it has reshaped the landscape of first-party data, too. 

During quarantine, people have turned to apps and services to purchase their necessities for pick-up and delivery. With a majority of Americans homebound, people have found themselves relying more heavily on online ordering, opting to have products, goods and groceries delivered. After all, why wander down grocery store aisles when you can easily peruse an app, and in some cases receive free delivery? Of those who bought groceries online during the first few months of the pandemic, one survey found that 41.8% had never ordered online groceries before.

This influx of new customers and users has only aided the ever-growing first-party advertising space, allowing companies to garner more audience data than ever before.

July 17, 2020

It’s Time to Be Uncomfortable

To say 2020 has been different is an epic understatement. It started with COVID-19, but that's only the beginning. 

The Black Lives Matter movement, the Stop Hate for Profit campaign, our current political environment and more have all forced organizations and brands to reevaluate their place and role in society.

It’s not enough just to have a good service or product at a fair price. It’s not enough to just not offend. Staying silent isn’t an option anymore. Even if organizations and brands wanted to stay silent and bury their heads in the sand, society simply won’t let them.

People are demanding to know where brands stand. What they’re doing to make the world a better place. How they’re fighting systemic racism internally and externally.

And that’s when things get real.