Arguably, we’re in the midst of the mobile age. Google says we’re moving into an AI-first world, beyond the mobile-first one. Mobile surpassed desktop back in 2015, and today, more than half of all Google searches are done on a mobile device. Over 60 percent of all searches came from mobile devices in 2016.
From the inception of the first banner ad to today’s AI chatbots, digital advertisers have had to continually adapt to changing business demands, new media technologies, disruptive mediums and of course, increasingly savvy audiences. The latest trend in our ever-evolving industry? Programmatic advertising, aptly named the “future of digital marketing.”
Programmatic ad spend is estimated to hit $20 billion this year in the U.S. alone and reach $38.5 billion by the end of 2020, as cited in Business Insider. But while the numbers continue to skyrocket, advertisers continue to be mystified by programmatic advertising. In fact, nearly 41% of marketers admit they are either unaware or lack understanding of programmatic ad buying. Let our programmatic advertising guide help clear things up. From The Little Mermaid to Inside Out, we’ll use Disney-inspired examples to simplify this so-called programmatic revolution, as well as identify the next steps in finding the right programmatic partner for you.
Email is magic — everyone knows it. On average, it yields an ROI of $44 for every $1 spent. It converts high, and unlike many forms of advertising, people actually look forward to it. More than any other form of marketing, email builds an intimate relationship with consumers. And that is exactly its downfall.
It’s been said that America has no culture of its own. Three days ago, I thought that was true. After all, even the most ‘Merican of the ‘Merican traditions come from everywhere but America. Fireworks come from China. Hot dogs were invented by the Germans. Baseball — that great national pastime of ours — was first played in England. And Justin Bieber is from Canada.
For the 4th of July, I set out to write a post debunking so-called “American” culture and traditions. But in the words of the Scots poet Robert Burns (words later stolen by dirty thieving American John Steinbeck — go figure), “The best laid plans of mice and men often go askew.”
Instead, I found a story that represents everything America stands for. It is a tale of entrepreneurship and the great Melting Pot; of the American Dream; of fast food, corn syrup solids and red dye 40.
It is the most American story of all time: the story of the Flamin’ Hot Cheeto.