Insights from Nebo

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October 9, 2014

The Fallacy of the Funnel: How to Leverage the New Buyer Journey

If you were to play buzzword bingo at a marketing conference this year, “the funnel” would be a guaranteed get.

It’s a buzzword now, but the concept of a buyer funnel is not new. Back in 1898, a man named E. St. Elmo Lewis was credited (though not definitively) to have developed the first idea of a purchase funnel.  He defined the stages of the buying funnel as follows:

October 6, 2014

What's New in SEO

Search engines are constantly making improvements to ensure users are met with quality results. As algorithms are updated, ranking factors change, and guidelines become revised, it’s imperative that SEOs stay apprised of these changes. As we transition from summer to fall, there have been significant updates; so we’re recapping the major changes for you to stay on the top of the latest SEO happenings!

October 1, 2014

What's New in Digital Paid Media

It’s officially Fall, which means one thing for Paid Media professionals: holiday strategy planning. If you haven’t gotten there yet, don’t worry! In addition to major platform updates, this month’s post is full of guides, articles, and research to start you on your way to a successful holiday season.

September 25, 2014

How Designers Can Keep Developers Happy

The relationship between designer and developer is critical at an agency like Nebo. We’re out to do a lot more than build things that look pretty. Our projects need to tell brand stories, solve users’ problems, and function like a well-oiled machine. Creating great experiences for our clients and their users is a complex process that involves a lot of hard work from a lot of talented people.

Think about the way an architect and a builder work together. Without either, there can be no finished structure, and though both share the end goal of delivering something beautiful, that doesn’t mean there won’t sometimes be miscommunication along the way.

September 17, 2014

False Thought Leadership & The Evolution of the Copywriter

We talk about “quality content” like it’s a destination.

Like all it takes to be a great content marketer is consistently clearing some imaginary hurdle, or reaching the top of a hill somewhere where you can exclaim to the world, “We’ve done our research! We’ve brainstormed topics! We’ve written “quality content”! Now give us all the audience!”

But what happens when you get to the top of that hill and, instead of a megaphone, you find every single one of your competitors clamoring for elbow room?

What happens when pretty much everyone in the world is writing “quality content”?