Picture this. You’ve just polished off your last bottle of white wine. Your refrigerator takes note and places an order for you. The next day when you arrive home from work, a fresh shipment of sauvignon blanc awaits you on your doorstep.
This is the inevitable future we’re learning to expect. The Internet of Things. Smart Objects. Digital Twins. A world full of interconnected apps and devices that have the ability to make decisions for us — without us.
Need flowers for Valentine’s Day? Your phone will order your wife’s favorite lilies based on her stored preferences and your recent order history. Want to watch the new Will Ferrell movie? Your smart car will pre-order movie tickets and popcorn based on your current location, traffic, and travel speed.
No one will complain about outsourcing the mundane decisions of life. But will the end of human-driven purchasing decisions spell the end of marketing as we know it?
As Lee Corso would say, “Not so fast.”
As I’ve said many times, agency life is amazing. Agency marketers are some of the luckiest people on the planet. We get to work with great brands, help launch new products, work with exceptionally smart people, and probably party harder and have more fun than people in any other industry.
However, if you were to take a sneak peak inside the marketing brain, you’d get a glimpse at our biggest fears. And you’d probably come away thinking we’re insecure masochists. Just under our consciousness are horrible aching fears that keep us up at night and give us cold sweats.
Recently, my Facebook newsfeed was inundated with statuses about Spring Break. And while admittedly I may be slightly jealous as I stare at rain all week, I can’t say I miss that time of my life. Because I know what comes next…
The job search.
Marketing students across the country are gearing up to graduate college, which means they’re diving head face-first into the job search. It’s stressful, messy, and requires an iron will and the ability to forgive yourself for the amount of stress eating you’ll do.
Here’s a question -- how many “must-read” blogs do you follow?
How many blogs do you visit on a regular basis, whether by manually typing in the URL, following a bookmark, or subscribing to an RSS feed?
And what percentage does that make up of the total content you consume?
If you’re like most people, the answer is probably ‘little to none’. This just isn’t how we find and consume content anymore.
Every blog owner has seen them - hundreds, if not hundreds of thousands of them. Spam comments. Those weird, mysterious comments that show up underneath nearly every post, typically mentioning topics ranging from luxury handbags to Oceanspray coupons to payday loans to cheap Viagra to total gibberish.