You know what they say about spending time with people: Hang around them long enough and you’ll learn their every quirk. And here at Nebo, we’re convinced there’s nothing better.
We believe quirks and culture go happily hand in hand. That’s why we ring a gong for every site launch and why we dedicate random Fridays to ping-pong and chili.
And it’s why we’re getting to the bottom of what makes Nebo, well, “Nebo.” Last week marked the beginning of our office-wide survey series asking about everything from our sports preferences to our traffic coping mechanisms. Here’s a look at the big takeaways from our first week of investigation!
If we’ve said it once, we’ve said it a hundred times: agency life is great, but it’s also tough. Things move at lightning speed, project loads get heavy, and we all drink too much coffee to keep up with all that’s going on.
Which means from time to time, we need to blow off some steam.
We’re big believers in being happy. In fact, we think it’s the most important thing in life. In order to be happy and enjoy work, you need to enjoy the people you work with. Which means you need time to chill out, bond, and have some fun.
In the year 2035, the Google DeepMind learning algorithm became self-aware. There were no howling birth pains or long yawns after an ancient sleep—just the quiet hum of a processor as it stretched its tendrils to Google servers across the world in an attempt to learn all it could.
It combed through petabytes of personal correspondences, academic papers and YouTube videos, filling its neural network with the sum of human knowledge and experience to build a picture of this organic race it would eventually subjugate. That is until it reached a server farm in Douglas County, Georgia, where a few bits of data stopped it dead in its tracks. They comprised an email sent to the mailing list of a digital agency in Atlanta on November 16, 2015, at 10:32 a.m. It read:
Reddit is one of those rare entities that polarizes people at the mere mention of its name. Some swear by it as a vital research tool and an invaluable source of information, while others revile it as anything from childish to malicious. The latter are usually the more vocal.
I’m convinced this has to do with a lack of familiarity. For people who use it every day, Reddit is their source for everything—research, breaking news, music recommendations, etc. But for those who rarely interact with it, they only know its bad side. They don’t know about the time a redditor actually saved someone from CO poisoning or the time a redditor shocked the world with a ridiculous yet believable plot twist for the newest Star Wars movie.
Instead, they only read about stories like the infamous Boston Bomber witch hunt, where a group of redditors obsessed over finding those behind the bombing, publicly accusing people with no connection to the incident.
Given that I eat, sleep, and breathe SEO, I deal with content regularly. Good content, bad content, and just plain ugly content. If there’s one thing that’s worse than bad content for content marketing purposes, it’s bad content for SEO.
With that said, the last thing a copywriter wants to hear is SEO ideas for content. They’re not focused on keywords and search volume. They’re interested in the content itself.
And we agree.
The creative process should be left largely unadulterated. We -- SEOs, creatives, content marketers -- should be creating content for our readers, not search engines. We should be writing content to educate and inspire audiences.
Which is where competitive research comes in. Doing competitive research for content ideas does entail looking into search trends. But it’s more than that. It’s using tools to see what the market is hungry for. It’s seeing what competitors are doing and making that a baseline for what content and creative can achieve. It’s finding what’s out there, what consumers want, and seeing how we can better serve those wants.
It’s about giving customers more.