This is an amazing time to be in marketing and advertising. We can understand and target consumers in ways we’ve never dreamed of. It’s powerful. It’s precise. It’s personalized. It’s like being a kid in the candy store, and the store is full of target audiences just waiting to be served with ads.
We have the ability to combine demographic, psychographic and behavioral targeting into our social campaigns. We have incredibly precise geo/local targeting capabilities that can be layered on top of intent, demographics and device. We have programmatic media buying that is powered by AI and lookalike consumers, combined with actual behavioral data to maximize our awareness budgets.
We have a second chance to make an impact with retargeting. We have ad platforms that target based on what’s in your inbox. We have personalized and behaviorally targeted emails using algorithms that continuously learn. We have personalized website experiences. We can use consumer offline behaviors to inform online strategies. We can reach people through the apps they use. We have multi-channel analytics and measurement.
Basically, we have everything we’ve ever wanted. We have the consumer in our sights and can be a part of their lives in ways they never imagined.
But we need to be careful what we wish for. Because sometimes — many times — what we want isn’t what we need.
As another year comes to a close, we’re taking a break from our
year-end holiday shenanigans serious client work to reflect on everything 2016 brought our way. Like everyone else, we celebrated our wins, mourned our losses, and drank a lot of beer in between.
Per usual, we documented our thoughts on the Nebo blog. We tackled everything from personal lessons learned to digital trends, with a few posts about how awesome we are tossed in the mix for good measure. What we learned was that the things that are important to us were important to you, too — like naming our new President, commenting on opportunities in our industry, and playing a lot of Pokémon Go (shoutout to the dedicated people still trying to catch ’em all).
Before we officially say goodbye to 2016, let’s take a moment to celebrate the top 16 posts on the Nebo blog. Then we can pop some champagne and ring in a new year!
For a 12-year-old agency, Nebo sure has its share of myths and legends. Of course there’s Neboween, the most sacred day in our cultural calendar, but there’s also the beer goat, impromptu Ping-Pong tournaments and the time Hot Pockets were ordered en masse at the W Hotel after a particularly “festive” holiday party.
When you become part of this insanely talented group of people, there’s no real initiation rite. Still, the stories seep in day after day, until you know all about Texas Pete, the beer-and-donut eating contests and the time a developer brought gasoline to an office gift exchange. As a still newish employee, it’s all a little intimidating. How exactly does one become part of Nebo history?
The holidays are all about spending time with those you love most. At Nebo, our list includes each other, our dogs and, of course, our clients. To ring in the holiday season, we designed and printed custom gift wrap to send to our clients — it’s our way of saying “thanks” for all they do. Without them, we wouldn’t be here!
Take a look at the video to see how it all came together. Happy Holidays!
As 2017 approaches, it feels like we’re finally at the doorstep of a future we’ve imagined for decades. Virtual reality and augmented reality are gaining popularity with major brands and are poised to make big changes to the way we interact with the world.
At the AIMA Innovation special interest group, held at Nebo on November 16 and moderated by Eric Holtzclaw, attendees got to experience these innovative technologies firsthand as digital pioneers from CNN, Delta and TRICK 3D spoke about how they are engaging with customers and growing their audiences using augmented and virtual reality.
Didn’t get to attend? Don’t sweat it. Here’s our recap of what went down at the event.