Insights from Nebo

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July 6, 2018

Avocado Creep is the Reason Why America is the Greatest Country in the World


It’s Friday and you’re wondering why you’re back at work. You spent the week celebrating the Red, White and Beer, and now you’re sunburned and all burgered out. Blame the chlorine or the salt water. Or the seemingly unending spread of wings, nachos, bean dips and America’s trendiest snack — guacamole.

June 29, 2018

12 Tools to Take Your Social to the Next Level


Social media is all about the new and now. Wendy’s and Moon Pie flirt in real time. Pittsburgh Penguins do battle with actual penguins. And Old Spice picks fights with just about everybody.

That’s right, no matter how carefully you plan your editorial calendars, #socialhappens. At one point or another, every company needs to promote an impromptu event, respond to a news story or launch an instant media campaign.

June 22, 2018

Agency Survival Guide: What You Won’t Learn in Business School


In my formative teenage years, my idea of a work environment was shaped by my favorite TV shows. I religiously watched “The Office” and “Workaholics,” both of which had the same sort of blandness to their office spaces. Everyone stayed in their cubicles, upper management had their own offices (which you’d never want to find yourself in), people wore skirts or ties every day, and employees would count down the minutes until they put in their eight hours and could go home.

June 15, 2018

Why Retargeting is the Michael Scott of Paid Media


Source: NBC Universal Television

The advertising industry has come a long way over the past 20 years, especially in regards to digital advertising. Before Facebook ads and Buzzfeed content were even a thought, it was all too common to find one of these bad boys popping up on your screen:

retargeting_adpopup_ image

June 7, 2018

Stop Being a Garbage Person. Break Up With Plastic.

Nebo’s always been a bit green, but this year we went full-on, leafy-AF, forest green. With the help of Georgia Tech students, we launched an environmental impact study that gave us tons of insights about when and where we waste. We’re really serious about lowering our carbon footprint. And that’s why in 2018, we pledge to cut the amount of energy, emissions and waste we produce by 10 percent.

To meet this goal, we’ve added compost bins to cut our solid waste, and we’re pretty much a paper-free office. For real, Mr. Epson and Mrs. HP hardly ever run. We recycle everything we can and we donate our electronics. Maybe it’s because we’re led by two veg-heads and a half-hipster who think they can "change the world" (sorry Brian, Adam and Kimm). Either way, many of us live close to the office and we drive hybrids and fuel-efficient compacts to get here.

May 31, 2018

How Agencies Ushered in Factory Farming

Before I throw stones at others, I’ll throw one at myself. I’m guilty. And Nebo is guilty. As much as I want to believe we’re pure and a force for good. As much as I want to believe we’re against suffering and stand for the rights of others. As much as I want to believe we’re changing the world for both humans and animals, even in just small ways.

We’re still guilty.

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