Insights from Nebo

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October 25, 2017

Employee Spotlight: Office Dogs Edition

It’s no secret that Nebo loves animals. From the Change Your Chicken Challenge, to working with PAWS Atlanta, to launching the Rescue Pledge, we strive to make the world a better place — not just for humans, but for our animal friends, too.  

On any given day, you can find up to three dogs running around the office, sitting on laps, eating trash or causing general mayhem. And it’s been that way since the beginning. From day one, when Brian’s beloved Terminator roamed the halls of Nebo, to our newest pup Pipa, we’ve always been a dog-loving agency.

The chew toys are copious, the dog beds outnumber the couches and there’s a whole dog calendar just for puppy reservations. In case that’s not enough, the #Aww Slack channel pings all day with puppy pics (and sometimes cats).

I think it’s safe to say the dogs are something that makes Nebo special, and we wanted to introduce the world to our favorite four-legged friends. Hopefully they’ll make you as happy as they make us.

October 20, 2017

If Time Is Money, Audio Is Gold

Let me ask you something: Do you take your cell phone everywhere, even to the bathroom? Have you ever run into someone while walking down the street because you were staring at your phone? Do you check your phone several times an hour? Do you spend five hours a day or more tethered to your cell phone? Are you part of the 60% of adults who keep their cellphones next to them when they sleep?

Yes? Well congratulations! You’re part of the 90% of Americans who carry their phone with them constantly, even to bed. But this (supposedly) won’t be the case for much longer. At the current pace of technology, some people believe we’ll move past our reliance on mobile screens within 3-5 years.

October 13, 2017

Moving the Client-Agency Relationship from “Us Against Them” to “We’re On the Same Team”

dog and cat

Sometimes client-agency relationships are great – you’re on the same page with the goals you strive to achieve; you trust one another; you form genuine relationships with those mysterious people on the other side of the conference line.

But other times it’s not so rosy. Your client may question everything you deliver and you find yourself having more combative conversations than collaborative ones.

Whose fault is this? Probably both of you. But as a project manager, it’s your job to make it better.

October 5, 2017

Redesigning LaCroix

Coffee, gum and LaCroix: Nebo’s in-house bestsellers.

You’ll find them everywhere in our Atlanta office — shared fridges, conference rooms, dozens of boxes stacked sky-high in the pantry. There’s hardly a desk that doesn’t have that eyesore of a can displayed proudly and within arm’s reach. In fact, upon entering Nebo for the first time, you’ll probably be offered one along with a cup of coffee or glass of water.

September 29, 2017

OK Google, Here is Your List of AdWords To-Dos

upset child

This week, Google twisted my arm to get me on a plane and headed to one of my favorite cities in the world for the 2017 Google Partners Summit in NYC. While I can’t share any of the juicy secrets just yet because I’m sworn under NDA, what I can say is that, as always, Google has unveiled some amazing new updates and products.

However, I think they may have skipped a few innovations along the way that should’ve been on their to-do list long before now.

Sure, Google has created some of the most intelligent AI in the world. They started and ditched their own hoverboard design, have a patent for smart contact lenses and are bringing internet to people faster than ever with Google Fiber. Year after year, they continue to innovate and introduce newer and better solutions for brands, agencies and advertisers alike.

So why the #%@! can’t I add a simple annotation to my AdWords account???