Insights from Nebo

Juneteenth marks the end of slavery for African Americans on June 19, 1865. This holiday is a time for both celebration and reflection, an opportunity to look back at our past as a country, to assess where we are in the present and to imagine a new future. 

To commemorate the end of slavery during this historic time, we put together a brief history of Juneteenth, as well as a wealth of resources about systemic racism and how it continues to operate in America today. 

When we first moved to the Westside twelve years ago, the neighborhood was drastically different. Octane Coffee was the only restaurant within walking distance. It was us, a couple of legacy businesses focused on light industrial and retail, a few startup companies, and a smattering of art galleries that called the Marietta St. and Howell Mill corridor home.

As the neighborhood changed, we grew. From five employees to 25 employees to our current staff of nearly 100 incredible folks. So in the summer of 2019, when we received notice that our right to renew our office lease had been revoked by our landlord, we realized this was an opportunity for our company to find a location and a space that would provide us a home for years to come. 

In solidarity with the Black Lives Matter movement, we are participating in #BlackoutTuesday.

We are taking this time of disruption to reflect and educate as we hold ourselves accountable to take action and support our community, and we encourage you to do the same.

At Nebo, we often say that attention is one of our scarcest resources. As a human-centered marketing agency, we understand that people are inundated with messaging and ads everywhere they turn. We have to think about the person behind the click or view and make sure we are creating marketing campaigns and digital experiences that genuinely add value to their lives.

In addition to attention, there is another resource we fight against, both in our professional and personal lives.

That scarce resource is time.

It’s no secret that we love food here at Nebo. We will find any excuse to throw a chili cook-off, host a cookie swap, celebrate a national food day or even create our own (National Peanut Butter Sandwich Day, 2/24 — put it on your calendars, folks).

When we heard that May 15 was National Chocolate Chip Day, we knew we wanted to do something special, even if we couldn’t be together in the office. So last week, we reached out to our coworkers and asked them to share their favorite chocolate chip creations with us. And let’s just say, they 👏 did 👏 not 👏 disappoint. 

This Mother’s Day is a tough one for many. Typically, we take this day to give our gratitude to the women in our lives who have molded us into who we are. We bring them flowers, take them to the spa or simply spend the day together.

This year, canceled plans, slow shipping times and social distancing measures have made giving our moms the day they deserve a challenge. But here at Nebo, we’re rising to it.