Insights from Nebo

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August 27, 2019

Let’s Get Aligned on High-Impact Jargon and Buzzwords

It’s Monday morning (womp) and you’re sitting in your weekly department meeting, walking through priorities. Next on the agenda: the project that has been challenging your team for weeks. 

August 22, 2019

Email and Paid Media Don’t Have to Be Annoying

Steve Harrington is unarguably one of the best characters on Stranger Things. And believe it or not, there's a lot we can learn about paid media and email from Steve. 

Hear us out. 

Without giving too much away to those of you who have apparently lacked internet access since July, season three of Stranger Things features a goofy, lovable Steve Harrington who scoops ice cream and decodes Russian communications with his quirky friends at the Starcourt Mall.

Steve wasn’t always like this, though. Step back in time with us to 2016, when the Billboard charts were dominated by an apologetic Justin Bieber, Caribbean Drake and some group called The Chainsmokers.

August 16, 2019

Hey Everybody, You Do Use This Math Stuff.

Just the mention of math might make you want to close this browser in favor of sunnier skies. But what if I told you that math can help with all kinds of things, like how I—a back-end web developer—wrote this blog?

August 9, 2019

Email for All

Sometimes, the most exciting projects are — surprisingly — the easiest. At least, that was the case for our most recent endeavor here on the Nebo email team: creating email accessibility standards.

Wait, that can’t be right! you say. Accessibility means more code, more thought about design and copy, more time spent considering what it’d be like to need accessible email. How could all of that be easy? The answer: most of what ended up in our accessibility standards was stuff we were already doing.

That’s because accessibility isn’t some strange new frontier. It’s a continuation of making content that puts people first by ensuring they can access it in the best way possible.

August 2, 2019

The Ultimate Guide to LinkedIn Advertising in 2019

If you’re in the business of business, LinkedIn is the place to be. First off, it’s the only social media that’s acceptable to mindlessly scroll during business hours (how else are you supposed to keep up with industry trends?). But more importantly, it’s a place to find customers. 

For B2B marketers, a whopping 80% of social media leads come from LinkedIn. Check out the infographic below to take your B2B marketing campaigns to the next level.