Insights from Nebo

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January 19, 2018

Why Project Managers Have to PM Everything, Even Their Life: Travel Edition

Project management is not only found at the office but in your everyday life. As an avid traveler who has watched over 25 hours of Rick Steves on PBS, I’ve learned that trip planning isn’t a simple task. Planning a vacation can be as complex as facilitating a client project. To enjoy and get the most out of your trip, it requires extensive planning and research beforehand. Remember, trips are an investment, so putting forth the due diligence will absolutely pay off.

Of course, I’m a type-A project manager who, in all honesty, gets anxiety just typing the word “unknown.” But even for those who *cringe* enjoy the unknown and choose to travel on open-jaw tickets, experiencing the world wherever it takes them, you may still enjoy these trip-organizing tips and tricks.

January 12, 2018

Robots, Mobile & More Robots: A Review of the Top SEO Predictions for 2018

It’s that time of year again. That special season when Oprah quotes are particularly inspiring. The time to reflect on the past year and look eagerly to the next. The time to hope against hope that the weight you gained from subsisting on cookies alone for five straight weeks will melt off in a singular hour at the gym. Yep, it’s New-Year-New-You time!

But, worry not, this post isn’t about resolutions (which, let’s face it, some of us have already broken). It’s about New-Year-New-You’s sidekick, Predictions for the Coming Year. It is this time when we marketers are oft inspired to gaze into our crystal balls and pull out prophecies for the coming year. We all get real fired up on the promise of qualified growth that we’ve included in each of the strategy presentations we developed over the past few months, and we get inspired to spread the word.

January 5, 2018

10 Campaigns from 2017 That Inspired

Advertising at its best does more than promote a product or precisely target a demo. It does more than generate impressions or make us laugh during the Super Bowl. Great advertising inspires. It uplifts. It brings out what is best in us and who we want to be.

With that in mind, we selected 10 campaigns created by brands and agencies across the globe that inspired in 2017.

December 28, 2017

From Flamin’ Hot Cheetos to Reinventing PR: The Top 10 Posts of 2017

2017 was a big year for us. We called for the reinvention of an industry, went public with NeboCMS, and published our first post in another language (if you count emojis as a language). And that was just on the Nebo blog.

It’s no secret we use the blog to blast our thoughts into the universe. We talk about our industry and pop culture, the things we love and the things we hate. It’s our opportunity to write about what interests us, without the weight of client expectations or KPIs to live up to. So every week, we publish a new post about email marketing, open letters to our coworkers, or why it’s important to have fun.

And, based on the numbers, you all actually care about what we have to say.

With the help of a top secret and very complicated algorithm — taking into account things like views, engagement, and how many times it was talked about in the office kitchen — we narrowed down the 54 blog posts of 2017 to only the best of the best. (And maybe a few personal favorites because this is our list, damn it, and we’ll do what we want with it.)

Our top 10 posts tell the story of what was important to us this year. These are the ones that made us laugh, inspired us, and helped us understand things like AI and programmatic advertising. And we hope they did the same for you, too.

December 19, 2017

20 Years Later, "Titanic" Sails Straight for Your Heart

In 1997, the Spice Girls invaded America. My brother came down with a disastrous case of frosted tips. And Radiohead’s “Creep” played on MTV’s “Dawn Patrol” while I ate my Honey Nut Cheerios.

Life was all about rocking board shorts, Drew Barrymore barrettes and scouring Seventeen for full-page spreads of Jared Leto (aka Jordan Catalano). When we weren’t fighting over the bathroom mirror, kids like us were accessing the World Wide Web via Netscape and crunchy dial-up internet tones. 

But in this pre-TRL, pre-Britney boom time, one cultural touchstone broke through all the noise. And that iceberg, ladies and gentleman, was “Titanic” — the James Cameron mega blockbuster that redefined film for the dawning 21st century.