Insights from Nebo

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October 3, 2019

Why Search Data Shouldn’t Stop with Your Marketing Team

Data-driven decision making is a hot topic these days with company after company boasting about their "data-driven strategy" value differentiator. A quick Google search inundates you with analytics and big data companies preaching their methodology and approach to creating data-first systems and processes. But what these guides often don't mention is the importance of wading through the dozens, and sometimes hundreds, of data sources available to companies to put together meaningful action items.

Existing customer data will always be a great source of insights for informing your business decisions. However, there's a resource that your marketing team regularly uses that can, and should, be added into the mix when making those decisions: keyword data. 

September 26, 2019

Can Brands Be Activists, Too? We Think Yes

A few weeks ago, a few of my closest friends and I were sitting on the back porch of my friend’s lake house. We were chatting and sipping White Claw classy beverages when the topic of body hair came up. Someone asked the guys in the group if they’d feel weird dating a woman who chose not to shave. The general consensus was that yeah, it’d be a little weird.

Over the next few days, I thought a lot about that conversation. I examined my own internalized sexism. I boiled my feelings down to a few thoughts:

  • Body hair on women should be normalized.

  • Society should support people having as much or as little body hair as they want.

  • A selectively hairless standard for women is time-consuming, expensive, oppressive and stupid.

I, myself, have a complicated relationship with depilation. You see, I’m a self-proclaimed feminist-in-progress, à la Jameela Jamil. Over the years, I’ve read many articles about how “real feminists” don’t remove their hair because it’s just conforming to oppressive and outdated Eurocentric beauty standards and/or catering to the male gaze.

However, I’ve noticed that whenever I ask the women in my life, they often tell me that they like shaving. That there’s no better feeling than sliding into clean sheets with silky smooth legs.

Bullshit.

September 19, 2019

How to Project Manage Your Commute

When I first moved to Atlanta, I had the perfect setup. I lived right off the BeltLine, so I could walk to Ponce City Market, Piedmont Park or Krog Street Market. My commute was an easy 25 minutes through the beautiful cityscape of Midtown and Georgia Tech campus. I was living the ATLien dream life.

September 13, 2019

How Do We Define a User?

Picture this: late seventies. People actually go to the store to buy things, and yacht rock is at its unironic prime. To the average person, the word “computer” conjures mammoth machines that fill up an entire room, just to spit out long scrolls of calculations. That is, unless you were a user.

September 6, 2019

Transparency Is Trending: How the CCPA Will Affect the Future of Data Privacy

In 2018, GDPR shook things up for businesses around the globe. But in 2020, stronger data privacy starts right here in the USA.

Last year, California signed restrictive data privacy legislation that will transform commerce as we know it. The California Consumer Privacy Act (CCPA) will require more transparency from businesses in the kinds of data they collect on their consumers — and how they choose to use it.

This change is prompted by the Facebook data breach that led to the compromise of a whopping 87 million users’ personal information. Though the GDPR and CCPA have similarities, they also have differing qualities, which means large businesses operating in both jurisdictions will need to comply with both. Businesses that are affected by the new legislation still have time to prepare before the law goes into effect in January 2020.