Insights from Nebo

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July 25, 2018

How to Save Social Media Marketing from Itself

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Social media marketing is broken. It’s broken for several reasons. Some we can control. Many we can’t. The main challenge marketers have in creating a long-term, coherent social media marketing program is that the social landscape is chaos personified.

There are many drivers for this (and we explore those below), but chaos represents both opportunities and challenges. The first step is understanding why there is chaos. The next is understanding what we can control. The final step is creating a strategy to help navigate and thrive in the ever-changing social realm.

However, let’s start with some of the main reasons the social sphere is in disarray.

July 20, 2018

It’s Hot AF: So We Made Some Ice Cream

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You don’t need a weather app to know it’s like a zillion degrees right now. We get flop sweat just walking to lunch. Our hot coffees have been replaced by iced coffees. And we bake like cookies as soon as we get in our cars.

So what’s a work-hard-play-hard company like Nebo to do? Make our own ice cream of course!!

July 13, 2018

Can Email Marketing Give Subscribers the Warm and Fuzzies?

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When was the last time a brand went out of its way to make you feel special… through an email? Probably never. The truth is, too many marketing emails are making their subscribers feel like they’re dating someone they’re not really into. Let me tell you why.

July 6, 2018

Avocado Creep is the Reason Why America is the Greatest Country in the World

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It’s Friday and you’re wondering why you’re back at work. You spent the week celebrating the Red, White and Beer, and now you’re sunburned and all burgered out. Blame the chlorine or the salt water. Or the seemingly unending spread of wings, nachos, bean dips and America’s trendiest snack — guacamole.

June 29, 2018

12 Tools to Take Your Social to the Next Level

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Social media is all about the new and now. Wendy’s and Moon Pie flirt in real time. Pittsburgh Penguins do battle with actual penguins. And Old Spice picks fights with just about everybody.

That’s right, no matter how carefully you plan your editorial calendars, #socialhappens. At one point or another, every company needs to promote an impromptu event, respond to a news story or launch an instant media campaign.