Insights from Nebo

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June 16, 2017

Happy Father’s Day! Who Wants Some Socks?

socks 

With Father’s Day coming this weekend, it got us thinking about what’s really important and meaningful about the holiday, aka the presents.

In talking around the office, everyone had their own thoughts about which presents were better/worse. But because we are smart marketers, we decided it didn’t really matter what we thought, as much as what real people thought.

So without further ado, we give you the qualitative and quantitative results of the mostly scientific, but not quite Pew Rated, Nebo Father’s Day/Mother’s Day Survey.

June 8, 2017

The Magical Marvel of a Birthday at Nebo

baby crying on birthday

We talk a lot about our culture here. (I mean seriously a lot.) But one small, unusual — yet meaningful — thing we do here is around birthdays.

Every Friday, we have an all-agency meeting at 2:30, also known as Beer Friday. The fact we have it every Friday — no matter what is happening — in and of itself is unique to any agency I’ve ever been at. We cover the normal stuff, like agency news, account updates, hirings or folks leaving and so-called “kudos” for a job well done. But my point to this post (at least, I think I have one) regards birthdays.

See, like most every agency, we celebrate folks who have had birthdays that week. And we do the awkward thing where we call them up in front of everyone and have 85 or so people sing to them. It is, sadly, mostly out of tune. (When Brian has his way, the singing is kicked off by Google Home.)  

But we also have a birthday tradition that seems uniquely, quirkily, well, Nebo.

May 31, 2017

The Story Behind the Evolution and Revolution of NeboCMS

We’re excited to announce we just officially launched Version 4.0 of Nebo’s content management system — NeboCMS. We believe it’s the industry’s first Enterprise-Level, Ruby on Rails CMS.

To be clear, NeboCMS isn’t actually new. We first developed V1 over a decade ago. We’ve used it for tons of our clients, but we’ve never really publicly talked about it.

Unless you work at Nebo or are a client that uses it, you’ve probably never heard of it.

Well, that changes now.

May 24, 2017

You’re Not Paranoid — Alexa Really is Watching You

Amazon echo

Japan adopted a translation of the Western word “privacy” because, in traditional Japanese, there is no word for it. But in our rapidly changing world, a new question has arisen: do we still need the word? Is privacy a thing that still exists (or if it exists now, will it continue to exist in the future?)

Although I find myself pondering the concept of privacy quite often, what sparked my imagination this time was Amazon’s Echo Look, a new product with Alexa’s features that also lets you take full-body photos and videos to collect and compare outfits. To me, the benefits of “seeing myself from every angle” and “getting a second opinion on which outfit looks best” could never outweigh the costs of putting a camera in my bedroom. I mean, how often do I (or most people) really need to take photos of their outfits? This product is a bit of a stretch.

It seems obvious who will really benefit from this product – Amazon.

May 18, 2017

Taking Back the Inbox: 10 Email Marketing Rules to Live By

cat in mailbox

We live in a world of options. We have more choices than ever for where to eat, what to watch, how to get around, where to get our news from. At one point, merely existing as a company was enough to get customers. Just being in front of people was enough to make sales. But that’s not the case anymore.

To help us make a decision in this over-saturated world, we’re exposed to an estimated 5,000 advertising and marketing messages a day — including an inbox full of emails. More than 269 billion emails are sent in a day, and most office workers receive around 121 of these in their own inboxes.

As the number of messages we’re hit with daily continues to increase, the time we devote to these messages steadily declines. In 2015, the average attention span was only 8.5 seconds. That’s all the time brands have to make an impression — good or bad. But if you understand the history and power of the channel and follow a few simple rules, you can cut through the noise and be sure your email is the one that gets read.