Insights from Nebo

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April 6, 2017

Can Emojis Save the Most Hated Blog of All Time?

In the legacy of the Nebo blog, there is one post so widely reviled, so deeply loathed, that we dare not speak its name. We refer to it only as: “The Pokemon Post.”

Within moments of its publication, our Facebook was flooded with angry comments — comments that had nothing to do with the post itself. It was clear that while many had commented, none had read.

Why is this post so criminally vile? It must be because people hate words. If only we could do away with reading, perhaps the masses would love us once again.

And so we set out on a mighty mission. A battle to overcome humanity's hatred of words, to save the reputation of the Nebo blog, and perhaps even to revive a once-beloved AR craze.

Here it is again — no reading required. (But if you're into that sort of thing, here's a sentence-by-sentence translation of our all-emoji post.)

March 30, 2017

I Ain’t Scared (At Least Not Anymore)

scared cat

If I had to describe me as a kid, it wouldn’t exactly be flattering. Men/boys who were as scared of things as I was would typically have been described with the very unfriendly term for a scaredy cat.

I was scared of pop-flies (and had the hit to the face to show for it.) I was scared of heights. White-water rapids, as well as six-inch drops in calm rivers. Roller coasters. Talking in class (and its next stage of terror, called public speaking.) Takeoffs and landings, to say nothing of turbulence.

And as I got older, the challenges and their related concerns simply grew.

But then in my mid-20s something magical happened. Well, to be specific, something magically terrible happened: I got divorced.

March 24, 2017

Our Power Play: How UX and SEO Work Together at Nebo

What is the main goal of a website?

To give people what they want as quickly and as easily as possible.

Users are always looking to do something, whether it’s finding information, killing time, being entertained, purchasing a product or staying up-to-date with the latest news. So how do we help people reach their goals? At Nebo, we combine SEO and UX. 

March 17, 2017

Luck of the Advertiser: The Long, Sordid History of Selling Irishness

If you’re like most Americans, you’ll probably spend Friday night wearing shamrock-shaped sunglasses, getting plastered on green Miller Lite and doing your best impression of the Lucky Charms leprechaun. I’m all for a good party (trust me, I’m Irish), but is this really the best we can do to honor a culture that has given us so much?

March 15, 2017

The Top 10 Takeaways from MozCon Local

MozCon Local took place recently in Seattle, and industry leaders wasted no time before pulling us head first into their experiment findings, research, insights and predictions. We all know SEO is evolving because that’s been the nature of the industry since its inception. However, things seem to be changing faster than ever as technology progresses and search algorithms become more complex.