Insights from Nebo

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August 9, 2017

An Ode to Copy: The Unsung Hero of UX

When we think of UX, we think site layouts. We think interaction. We think user flow. However, too often, we don’t think copy.

Yes, we design amazing user experiences. But when it comes to site copy, we UX designers often fall back on for-placement-only (FPO) copy. While UX may be a (relatively) new field, FPO copy has roots all the way back in classic Latin literature. Thus, the famous — well, infamous, in our opinion — lorem ipsum.

Even though it goes way back, could it be that lorem ipsum is actually causing more harm than good? If you pause to think about it rather than just doing it because it's always been done that way — the answer is yes. Here’s why.

August 4, 2017

Brace Yourselves, Google’s Mobile-First Index Is Coming

person walking with umbrella

Arguably, we’re in the midst of the mobile age. Google says we’re moving into an AI-first world, beyond the mobile-first one. Mobile surpassed desktop back in 2015, and today, more than half of all Google searches are done on a mobile device. Over 60 percent of all searches came from mobile devices in 2016.

July 26, 2017

Nebo’s Guide to Programmatic Advertising … Disneyfied

From the inception of the first banner ad to today’s AI chatbots, digital advertisers have had to continually adapt to changing business demands, new media technologies, disruptive mediums and of course, increasingly savvy audiences. The latest trend in our ever-evolving industry? Programmatic advertising, aptly named the “future of digital marketing.”

Programmatic ad spend is estimated to hit $20 billion this year in the U.S. alone and reach $38.5 billion by the end of 2020, as cited in Business Insider. But while the numbers continue to skyrocket, advertisers continue to be mystified by programmatic advertising. In fact, nearly 41% of marketers admit they are either unaware or lack understanding of programmatic ad buying. Let our programmatic advertising guide help clear things up. From The Little Mermaid to Inside Out, we’ll use Disney-inspired examples to simplify this so-called programmatic revolution, as well as identify the next steps in finding the right programmatic partner for you.

July 21, 2017

Want Your Emails to Stand Out? Start Personalizing

penguins

Email is magic — everyone knows it. On average, it yields an ROI of $44 for every $1 spent. It converts high, and unlike many forms of advertising, people actually look forward to it. More than any other form of marketing, email builds an intimate relationship with consumers. And that is exactly its downfall.

July 13, 2017

How Much is the Internet Worth to You?

Netflix

Have you ever gone home excited to binge-watch your favorite Netflix show, only to discover your internet connection is incredibly slow? So slow that you wait, watching that spinning wheel for what feels like an eternity, but it’s so painful that you finally give up?