Everyone who knows me knows I love the holiday season. From decorating my apartment, and my desk, and my car, and my cats in seasonal embellishments, to turkey dinners and cozy sweaters, it’s by far my favorite time of year.
December also means exchanging gifts with my loved ones. I do all my shopping online and cut cable a while ago, so I rarely, if ever, organically see any holiday commercials. But when I do, I’m always gobsmacked by the sheer absurdity and level of blatant sexism that is found in every holiday commercial ever. Which, okay, is an exaggeration, but only slightly.
Where once was the carrier pigeon, now there’s email. Smoke signals have become Snapchats, telegraphs are now texts, so on and so forth. The way we communicate with each other is constantly evolving, especially when it comes to digital messaging. Technology advances, what used to be brand new quickly becomes obsolete and marketers have to scramble to keep up.
There are many myths and misunderstandings associated with SEO. One of the first that comes to mind is the belief that SEO is a quick fix or a ‘one and done’ process. And a little part of me dies every time I hear that.
Think of SEO like teaching a child. In infancy, you have to tend to the child differently than you would as they mature. SEO has to be tended to similarly. SEO in its infancy was much less complex because search engines were less developed. Now that search engines have matured and learned to understand user behavior, SEO has become increasingly more complex, demanding continuous care as search engines inevitably grow more sophisticated.
Ah, automation — everyone’s favorite buzzword. Along with machine learning, chatbots and General Data Protection Regulation, it’s one of the prevailing themes of marketing trends and predictions for 2020 and beyond.