Insights from Nebo

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November 15, 2016

The Immense Power and Potential of PR and Advertising in the Age of Millennials

Little superhero sitting on top of wall

When the British government levied another tax on tea entering the new world, American colonists decided they’d had enough. Gathering in Boston Harbor on a cold December night, the protesters boarded an East India Company ship and hurled 342 chests of tea straight into the harbor.

Before there was an America, or even an American Revolution, there was a single protest and a catchy slogan: “No taxation without representation.” An emotion took hold and an idea took flight, spreading through the new world.

But this feeling wasn’t unique to the Boston Tea Party. In fact, most great movements begin the same way — with powerful messaging that we think of as PR and advertising.

November 10, 2016

Stop Being Jealous of Your Friends Who Work from Home

Tired woman in the office

I’m a millennial who works from home. Not all that rare or interesting, right?

Except I’m not a fan of it.

Ten months ago, I relocated from Atlanta and had to leave Nebo behind — at least in the physical sense. I was thrilled to find out I could work remotely, and I was even fantasizing about how amazing it would be. I mean, who gets to work for an awesome company, doing cool projects, while hanging out at home every day?

Well, it’s actually becoming more common. But the point is, it seemed ideal. And then I did it for a while.

November 4, 2016

Penguin, Pinterest & Podcasts, Oh My! November 2016's Top Trends.

Gentoo Penguin walking on the Beach. Bertha's Beach. Falkland Islands.

Flux.

If we had to describe digital marketing in just one word, that would be the winner. Between new platforms, new technologies, new dreams and desires, the digital landscape is in a constant state of change. As our needs and wishes evolve, marketers are always shifting and innovating, blazing new paths just to keep up. It’s what makes working in digital so epic.

That’s why we’ll be keeping up with the digital world with a round-up of the trends and tech that are changing our industry and our society. So without further ado, here’s what’s up in the digital world — for now.

October 26, 2016

Why SEOs Should Get Social

cool fashion elder couple with electric guitar

We SEOs know that what we do is best. We reign supreme and all other digital marketing specialties just wish that they were our specialty. They all want, just for a second, to bask in the awesomeness of true organic visibility.

Paid media might protest. They might say that organic results are just part of the whole. Paid ads come first and foremost in the SERPs and organic visibility cannot deliberately target the user at different touch points in their buyer journey, or gently remind the user to return to their site. And to that, we say, sure. You can pay for clicks and impressions. You can pay for lots of things, that doesn’t make it meaningful. We all know that PPC only exists to feed us SEOs granular data.

Content might also chime in. They would say that they spend their days crafting inspiring copy to cut through the din and address the user directly. They think that without them there would be no brand voice, that without them engagement would plummet. But we know that they are only here to flesh out our ideas, to strengthen our keyword themes with every word until we achieve visibility. They are the worker bees and we are the queen. Buzz, content, buzz.

And isn’t social media just adorable? With their hearts and likes and shares… so sweet. But we don’t actually care about social because Google told us that likes and shares don’t factor into the algorithm. Algorithm good. Everything else bad.

So is there any reason for SEO to think twice about social? Actually, yes.

October 19, 2016

The Art of Project Management and Saying No

molly-4

The role of a project manager is complex: we manage timelines for tasks, maintain budget of the engagement and assess potential risks, all while creating human-centered relationships with both our internal team and clients.

To most people, this looks like checking off to-dos, poring over spreadsheets and bugging people a lot to make sure deliverables are turned in on time. But being a project manager is much more than just managing clients and tasks.

So, what makes a great project manager?

A great project manager manages the little details with a focus on the big picture. We should be thinking strategically about our clients, their goals and their challenges instead of saying yes to every request that comes our way.

This means that a great project manager knows when and how to tell a client no.