It was a normal Friday. Rachel Thompson was driving home after a fairly intense week. Despite being exhausted from work and deep in thought, she was being an attentive driver.
Boom. A dog shot out in front of her car, and thanks to some fast reflexes and good driving skills, she narrowly avoided hitting it.
Now most people driving through a rough area of downtown Atlanta would simply be happy that they didn’t hit the puppy and keep going.
But Rachel is not most people.
Great news, fellow millennials! After a decade of being called lazy, impatient, entitled idiots, there’s a new scapegoat in town: Gen Z.
Which also means there’s a new target for marketers. Thank God.
No generation has been more reviled and beloved than ours. Marketers looooved us. To be fair, with nearly 80 million of us, they sort of had to.
They studied our real estate habits, analyzed our Instagram photos and desperately tweeted the word “bae” at us. (If you forgot about that, sorry to remind you.)
Social media marketing is broken. It’s broken for several reasons. Some we can control. Many we can’t. The main challenge marketers have in creating a long-term, coherent social media marketing program is that the social landscape is chaos personified.
There are many drivers for this (and we explore those below), but chaos represents both opportunities and challenges. The first step is understanding why there is chaos. The next is understanding what we can control. The final step is creating a strategy to help navigate and thrive in the ever-changing social realm.
However, let’s start with some of the main reasons the social sphere is in disarray.
You don’t need a weather app to know it’s like a zillion degrees right now. We get flop sweat just walking to lunch. Our hot coffees have been replaced by iced coffees. And we bake like cookies as soon as we get in our cars.
So what’s a work-hard-play-hard company like Nebo to do? Make our own ice cream of course!!
When was the last time a brand went out of its way to make you feel special… through an email? Probably never. The truth is, too many marketing emails are making their subscribers feel like they’re dating someone they’re not really into. Let me tell you why.