Insights from Nebo

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March 15, 2017

The Top 10 Takeaways from MozCon Local

MozCon Local took place recently in Seattle, and industry leaders wasted no time before pulling us head first into their experiment findings, research, insights and predictions. We all know SEO is evolving because that’s been the nature of the industry since its inception. However, things seem to be changing faster than ever as technology progresses and search algorithms become more complex.

March 7, 2017

Winning the War Against Fake News

Fake news is a hot topic at the moment, and while everyone is talking about it, the term has drastically different meanings to different people.

Before we can even begin to discuss how to combat the problem of fake news, we first must define what fake news is.

Let’s start by talking about what fake news is not.

February 28, 2017

#OscarsSoOldFashioned: How to Lose Friends and Alienate Customers

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For the first time more than a decade, I missed the Academy Awards. This omission wasn’t by choice, and it certainly wasn’t for a lack of trying. About an hour before the stars hit the red carpet, I began scouring the internet for ways to stream the ceremony online. It’s 2017. Surely there’s a way to watch a ceremony viewed by a “billion people” worldwide, on the biggest communication platform humanity has ever invented.

But no.

February 24, 2017

Why We Shave Our Legs: From Sex to Sexism

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Many great things have come from the minds of advertisers. Father’s Day. The Egg McMuffin. Countless turns of phrase: “Always the bridesmaid, never the bride”; “When you got it, flaunt it”. Unfortunately, a lot of terrible things have come from advertisers too. Bic for Her pens. Dr. Pepper 10. Low-cal beer in special slim cans — designed for the dainty grip of the weaker sex, of course.

When it comes to sexist marketing ploys, our industry is historically guilty for creating some of the dumbest shit on Earth.

So, the question was asked the other day: did we make shaving a thing for women?

February 14, 2017

E Pluribus Unum: The Top Ad Campaigns That Bring Us Together

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Regardless of what side of the aisle you’re on, I think we’d all agree that we’re living in tumultuous times.

It’s not a surprise that anything seemingly kumbaya is met with opposition and backlash. But here at Nebo, being kumbaya is pretty important to us. We believe that diversity and inclusion are what make our country, and our company, great.