Insights from Nebo

While we love our SEO specialists, and they really don’t think like this (at least we hope they don’t), we wanted to have some fun and help non-SEO people understand the SEO mind.

In celebration of 4^th of July, we wanted to recognize the most significant digital milestones in American history. We asked our team what they thought were the greatest inventions in technology over the course of our country’s history. Here’s what made the cut - happy birthday, America!

We all know digital marketing is an exciting, fast-moving, and extremely results-oriented industry.  Generally, it has less bias and discrimination than many other industries.  However, despite the progressive nature of digital marketing, disparities remain.

Having the word “sales” in your business development process inherently makes the process broken. Sales practices today are largely contrived, disingenuous, phony, and inauthentic. Sales means you’re selling someone something. Manipulating. Coercing. Not respecting.

The core shift that’s needed may rattle seasoned sales professionals, but it starts with the golden rule of business development – Never Sell.

One of the most common questions we get asked is, “How did Nebo get its start?”  Even though that’s a good question, maybe a better question is, “Why did we start Nebo?”

In the past, I've blogged about the value of task cohesion. For those of you that missed the original post, military studies have shown that task cohesion is the most important factor in determining whether or not a difficult mission gets completed regardless of the circumstances.