Insights from Nebo

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April 5, 2012

A Simple Litmus Test for Content

(Photo Source: Linda Cronin)

As content marketing becomes more prevalent, there is a tendency to view it simply as a commodity. But think about the content that has an impact on your life and business. Why does that particular content matter to you versus all other content?

April 4, 2012

Fight Without Fighting - A T'ai Chi Ch'uan Approach to Communication

T'ai chi ch'uan is an unusual martial art in that it does not meet force with force. Instead, its goal is harmony – yin/yang. I took T'ai chi ch'uan many years ago, and I recall one particular lesson where my instructor showed our class the essential principles of conflict. He pointed out two common flaws in how people deal with conflict.

March 28, 2012

Avoid These Five Meeting Vampires

Normal vampires suck your blood. Meeting vampires suck away your productive time. In both cases, you feel awful after they’ve had their way with you.

March 20, 2012

How Google Analytics Just Blew Up Your Social Media Strategy (In a Good Way)

For most companies, social media marketing is a source of engagement that usually occurs near the top of the conversion funnel. It’s generally accepted that visitors from social media sources typically don’t perform macro conversions (e.g. ecommerce sales or contact form submissions) directly from their social media visit, but usually come back later through another medium such as organic search, paid search, or an affiliate site.

March 16, 2012

The Pros & Cons of Irish Clients

In honor of St. Patrick's Day, we've decided to highlight some of our favorite clients: The Irish.

Rambunctious, slightly pugilistic, and always fun to be around, the Irish share many of the same pros and cons of our other clients; just with a few interesting quirks. Here's a list of some of the most interesting things we've observed in our experience with Irish clients.

March 15, 2012

Exploring New Paths to Great Creative Strategies Part 1: Redefining The Brief

Too many agency strategists still conduct their work the same way they’ve done it for decades. The same focus groups. The same ad testing. The same creative briefs. This status quo can frustrate client-side marketers. They know that using the same old strategies is just, well, bad strategy.

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