In the world of digital marketing, there is a never ending struggle to find ways to best engage your audience. Some work hard to find solutions that focus on user needs and intent. Others throw money and quick creative at the problem. The latter is how you end up with homepage takeovers. They provide marketers with a way not to captivate their audience, but literally capture it. Marketers get the attention they crave, and online websites, who can net upwards of $500k for a takeover, get the advertising revenue they need.
Everyone benefits but the user.
Who doesn't like a good fright every once in a while? A scare that let's us know we're alive, helps us laugh at ourselves, enjoy life... and even understand why life is worth living! In the spirit of Halloween, here are some of the scariest ads we've ever seen, whose marketing genius haunt our dreams and buying behaviors. Check out our top picks and tells us about some of your frightening favorites.
(Photo credit: PureTravel.com)
The Atlanta Ad Club recently celebrated Oktoberfest by sharing some of the most infamous beer commercials from around the world. Below are some of the most notable ads from the event. Tell us which ones you love, and share with us some of your personal fave beer commercials over the years.
It seems there aren't many complicated tasks that can't be boiled down to pushing a button or reading a pie chart, these days. Automatic transmissions make shifting gears effortless. Point and shoot cameras eliminate the need for interchangeable lenses and aperture adjustments. And, in the web metric analysis world, Google Analytics makes evaluating site traffic easier and more intuitive than it's ever been. But what about those of us that want full manual control? What about those of us who know what we're doing and don't want to be constrained by ease-of-use features? Where do we turn when we want maximum performance, not just a pretty interface?
This past weekend was the New York Comic Convention, a major event that drew hardcore enthusiasts and casual spectators to celebrate their favorite heroes in the Big Apple. Not far behind this crowd were marketers, plotting ways to engage the unsuspecting crowd. Two of the most interesting and media worthy came from Craftsman Tools and Kia Motors.