Last night the famous ad man Luke Sullivan, author of Hey Whipple Squeeze This and current chair of advertising at SCAD, entertained and educated a group of 85-100 Atlanta ad and marketing professionals at an event put on by the Atlanta Ad Club and TAG Marketing Association.
It was a great gathering. Luke was insightful and comic in a way that makes the booze and food provided hardly necessary to lighten up the crowd. The topic for the night was conflict - specifically, how to use conflict to create great ads.
We love our PPC team, and just like our last post that gave you a glimpse into the SEO mind, we wanted to similarly take you inside the minds of the "pants to their suit jacket" - PPC specialists.