Insights from Nebo

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December 5, 2012

The Death of Last Click Attribution

Almost everyone in digital marketing is slightly obsessed with Analytics. You might say that some of us are unhealthily obsessed. However, if you aren’t the type of person who has nightmares about anthropomorphized bounce rates growing to giant sizes until the room can’t contain them and they suffocate you (just me?), you may not be as familiar with the differences between “Last Click” attribution and “Multi-Channel” attribution.

November 30, 2012

The Science Behind Cannabis and Creativity

During a government background check in 1988, Steve Jobs famously remarked:

“The best way I would describe the effect of the marijuana and the hashish is that it would make me relaxed and creative.”

So, was one of the most creative minds of our time onto something, or was he just a turtleneck-wearing stoner who happened to be a genius?

November 26, 2012

Holiday Ad Classics To Get You Ready for Cyber Monday

They say that the holidays, particularly Christmas, have become all about commercialism, but we say that it's really all about the commercials. Here is a list of some fantastic Christmas and holiday ads to warm the heart and make you jolly. As ubiquitous as Best Holiday Ad lists are, so are the ads themselves. It just wouldn't be the holidays without either one, so enjoy!

November 15, 2012

Beyond Being Thankful

The holiday season is upon us, and for many of us this marks the time where we give thanks for everything we have, especially during Thanksgiving. We give thanks for our families and friends, for our jobs, our homes and for the comfy life many of us enjoy.

We also sympathize with those who are less fortunate—those who have less, who are sick or who have loved ones that aren’t well. However, most of us, including me, still miss the big picture. Most of the readers of this blog post haven’t had to experience the kind of life that would make us truly grateful.

November 13, 2012

The Real Winner of the 2012 Election: Analytics

First, let me start by saying this isn’t a Left versus Right post. It’s not pro-Obama or pro-Romney. This isn’t about who’s right or wrong. This isn’t about policy or political philosophy.

This post is about the clear winner of the 2012 Election, and that winner is Analytics (by a landslide). Let me be clear—the winner is Analytics, not data, because there is a huge difference.

Analytics at its simplest is “the science of analysis” (Wikipedia). Merriam-Webster defines it as the method of logical analysis. Both campaigns had data. All of the pollsters had data.

However, what carried the day was Analytics—not just Analytics, but Good Analytics. My definition of Good Analytics is analyzing data to draw meaningful and actionable insights. This is where the 2012 Election was won and lost.