What is the most overhyped aspect of interactive marketing?
In late July, a few weeks after I joined Nebo Agency, I witnessed my colleague Chris Allison eat a ghost pepper – the hottest pepper in the world – in front of the entire Nebo team. Nebo called it the Ghost Pepper challenge. The team filmed it, took pictures, and watched in amusement and sympathy as Chris rolled around on the ground dealing with the effects of the fiery pepper. As the ghost pepper’s intensity waned over the next hour, he met the challenge and won $1000.
When NeboWeb first started, we never went through a proper branding process. Client work came first and we never gave the brand identity the attention it deserved.
Our original logo was created on a whim after I traded a few emails with a designer named Walter Stevenson. He’d found a typeface for the “n” & “w” that I liked, and that mockup became our logo for the next 7 years. It was a great logo, but we felt like it was time for a change. The word “web” felt dated, and the old brand identity didn’t feel like us anymore.
So in 2010, we decided to rebrand.
Hiroshi Yamauchi, an ambitious and arrogant young man, was named the head of his family’s playing card business when no other successor was available. Wanting to grow his family’s empire, he decided to pay a visit to the biggest player in the card game. After seeing their tiny office in Cincinnati, Ohio, however, he realized just how small the game really was. Out of this realization, the company we know as Nintendo, was born.
Once upon a time, when the Internet was young, people like Al Gore called it the Information Superhighway. The nickname was in reference to the massive amounts of information we would have access to, being linked to other people, places, things and ideas from all around the world. According to Eli Pariser, however, that theory is becoming just as antiquated as it’s former pseudonym.