Insights from Nebo

SEO has evolved quite a bit over the past decade, but its evolution over the past two years has been especially frenetic and dramatic.  Luckily for us, we were never a digital agency that relied solely on template tactics or cookie-cutter strategies.  Our SEO team has always focused on increasing visibility across the digital ecosystem, enhancing brand recognition, and creating and optimizing content for the audience rather than the search engines.

Even if I don’t agree with a brand’s stance, I’m prone to admire purpose-driven brands.  Organizations that simply stand for pushing more product are typically less successful than those with a clear and distinct purpose.  Many would argue Chick-fil-A is the embodiment of a purpose-driven brand.

Last night the famous ad man Luke Sullivan, author of Hey Whipple Squeeze This and current chair of advertising at SCAD, entertained and educated a group of 85-100 Atlanta ad and marketing professionals at an event put on by the Atlanta Ad Club and TAG Marketing Association.

It was a great gathering. Luke was insightful and comic in a way that makes the booze and food provided hardly necessary to lighten up the crowd. The topic for the night was conflict - specifically, how to use conflict to create great ads.

We love our web analysts, and just like the glimpse we gave into the PPC and SEO mind, we wanted to give everyone a glimpse into how web analysts view their surroundings.

We love our PPC team, and just like our last post that gave you a glimpse into the SEO mind, we wanted to similarly take you inside the minds of the "pants to their suit jacket" - PPC specialists.

While we love our SEO specialists, and they really don’t think like this (at least we hope they don’t), we wanted to have some fun and help non-SEO people understand the SEO mind.