Insights from Nebo

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June 1, 2012

What Strategy Isn't

Everyone loves to talk about strategy. Unfortunately, the term has been overused and is now so broad and all-encompassing that it's mostly meaningless.

May 30, 2012

11 Things You Probably Didn't Know about PPC

Twenty years ago it would have sounded crazy.  Imagine a traditional ad agency telling a client, “We only want you to pay for this ad when it actually brings a customer into your store.”  Yet, with the advent of Internet advertising and the tracking abilities that have come with it, pricing models have evolved to allow advertisers to be more efficient.  We can now pay per impression, click, or even action.  So how did this get started? What could be next?  Below are some interesting facts you may not have known about PPC advertising.

May 24, 2012

Exploring New Paths to Great Creative Strategies Part 2: Beyond The Focus Group

Drawing nuggets of truth from shrouded mystery has been one of the most passionate pursuits of the human race since ancient times. In the Hebrew book of Proverbs it’s written: “It is the glory of God to conceal a matter, but the glory of kings is to search a matter out.”

As marketers, it’s easy to fall into the cynicism that we are the prophets of consumerism (oh no!), and overlook the opportunity we have to search out truth and bring meaning to the relationship between brands and people.

May 22, 2012

21 Things you Probably Didn't Know about Google

From humble beginnings on the campus of Stanford University, Google has evolved and left its mark on almost every facet of our daily lives, influencing everything from the language we use to the systems by which we communicate and share information.  But how well do you really know this company that has had such an impact on our personal and professional lives?

Since Google has removed the page on their site that highlights some of its fun facts (previously here), Nebo wanted to pull together some of our favorite facts about the search engine we all know and love!

May 18, 2012

iPads for All

There are a lot smiles around the office today. Nebo just gave every member of the team, from department directors to interns, a brand new iPad 3!

You might be asking why and the reason is simple. We want every employee to be fluent in the multi-device world and to understand how tablets like the iPad change the way people interact with brands, technology, and each other.