Insights from Nebo

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August 22, 2012

The Magic of Positive Thinking

By 1991, Earvin “Magic” Johnson accomplished what most NBA players couldn’t fathom. Unfortunately, his legacy was in danger of being overshadowed by three letters: HIV. During the press conference where he announced his retirement, and what many saw as his death sentence, Magic made a comment that might have seemed like humor in the face of tragedy, “I plan to go on living a long time and bugging you like I always have.”

August 17, 2012

Inside the Digital Sales Mind

We love our business development team, and just like the glimpses we’ve given you into the PPC, SEO and Developer Minds, we wanted to have some fun and dive into the inner workings of the biz dev mind:

August 15, 2012

Taking the High Road, One Scoop at a Time

Keith Schroeder sat in his car, contemplating his integrity, his happiness, his life as a hotel chef. At a time when business was most profitable, he had been forced to make cuts. Not usually one to talk to himself, Schroeder nevertheless relented out loud, “I have to find a way to take the high road.” At that very moment, his radio, like a Greek chorus mocking the one melodramatic moment he had ever allowed himself, began to play “High Road” by Broken Bells; and in that moment, High Road Craft Ice Cream & Sorbet was conceived.

August 9, 2012

Why T-SPLOST Failed: A Marketing Blunder

Atlanta, notorious throughout the United States for its traffic congestion, is part of a 10-county economic development region that last week ruthlessly shot down T-SPLOST, a 1% sales tax that would go toward a slew of transportation enhancements.

Throughout the suburbs, where distrust of Atlanta's use of tax-payer money is the strongest, residents were utterly unpersuaded that tax dollars weren't going down the drain.

August 7, 2012

Inside the Web Developer Mind

We love our developers, and just like the glimpse we gave into the PPC mind, we wanted to give everyone a glimpse into how developers view their surroundings.