Insights from Nebo

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February 4, 2014

How a Brand Rivalry Helped Soda Take Over the World

Twenty cents.

That’s how much actual product is contained in a 20oz soda. About twelve to fifteen cents worth of syrup, a few ice cubes, water, and a burst of carbonation. Depending on whether you’re drinking out of a glass at a restaurant or a paper cup from a fast food joint, the actual price can fall anywhere from fifteen cents to a quarter.

When I first learned this, I was infuriated. A 20oz bottle of soda costs about two dollars at a gas station. A fountain soda to go with your meal-deal runs somewhere in the dollar-and-change range, while a cola at a sit down restaurant can run you as much as three bucks. We’re talking about a markup of anywhere from 300-600%! With these kinds of margins, soda is easily one of the most profitable food and beverage goods on the planet.

January 29, 2014

The Best of Us

People have argued for centuries whether humans are innately good or evil. Recently, psychology and neuroscience have helped us gain new insights into how we think, but the argument remains.

What we do know is that life can be tough. Life can be complicated. Many times we don’t make the best decisions. Too often we see people acting selfish, petty, and shortsighted.

However, I think that when you look at people in the midst of hardship and tragedy, you start to see how much good each of us really has to offer. Because when people really need help, we always pitch in.

January 23, 2014

How Wikipedia Gets User-Generated Content Right

It wasn’t that long ago that Wikipedia was nothing more than a punch line. A fun place to poke around for fifteen minutes, maybe, but not a place for serious learners to spend any considerable amount of time. You couldn’t cite it in your school papers, or even mention that you glanced at it. You couldn’t quote it during intellectual debates, lest you risk being mocked. Acknowledging you learned something from Wikipedia was kind of like recognizing the Don Henley song “Boys of Summer” because you loved The Ataris’ version. The whole premise of Wikipedia reeked of amateurism.

January 21, 2014

Rabushka's Rules: YouTube Etiquette

Online videos have completely transformed the way brands engage. Chances are you’ve heard Nebo talk a lot about the importance of storytelling. Well, YouTube is brand storytelling heaven. Companies have the ability to build and share powerful narratives in the form of videos to reach a desired business goal or benefit causes they’re passionate about. Video enables brands to reach users on a level deeper than any other platform allows.

Because video content tends to have a greater emotional impact than the written word, or even photos and infographics, brands have a unique opportunity to use YouTube to quickly build awareness and connect users with purpose and passion. Videos can inspire a community to take action against a conflict in the market. Videos can build engagement and provoke change faster and wider than any other social platform. Videos generate loyalty and lifelong fans of everything you share and everything you represent.

January 15, 2014

How To Change the World

Do you know who this is? She is one of the most influential people in U.S. history, but her face and story are largely unknown.