Insights from Nebo

Scroll Down
October 1, 2012

Paid Search Predictions for 2013

It's hard to believe we're ramping up for Q4 of 2012. Under the assumption that the Mayans were wrong, I've already started thinking about 2013 and what might happen in digital marketing next year, specifically paid search.

We all know that paid search is a fast-paced industry, but I think 2013 is set up to be especially frenetic.  Even though the world won't be ending, lazy marketers who refuse to evolve aren't going to survive in 2013. It's going to take a lot of hard work to keep up with the big changes coming in PPC, but the payoff is that advertising should improve across the board, for users and marketers alike.

Here's what you can expect in 2013:

September 26, 2012

Best Ads of Summer 2012

With fall kicking into full gear, bringing cold weather and football, our office decided to reminisce on some of our favorite ads from Summer 2012. Check out our top ads, and tells us about some of your favorites!

September 18, 2012

What Dogs Can Teach Us About Brand

Our office is full of dog lovers (that's my pup, Bailey, above). We love to bring them to work and show off all the tricks they know, but what we often don’t realize while we’re busy teaching them is that they have plenty of lessons to teach us, too. It’s no surprise that dogs can make you a better person, but can they make you a better marketer?

Let’s take a look at 5 things you can learn about brand by studying our four legged friends.

September 12, 2012

Brands We Admire: New Belgium

Fort Collins, Colorado. Pull into a meticulously landscaped parking lot lined with custom cruiser bicycles. Behold a pointy, log-cabin style structure past the walkway. Step inside and stand at the foot of a giant, metallic slide connecting first and second floors. Out the back door, dig your toes into the sand of a recreational volleyball court and think…

… what is this place?

September 7, 2012

What Cats Can Teach Us About Conversion

/assets/game-freak-cat_lppmy2l.jpg

I love cats (maybe not as much as this girl).

They're independent, smart, and clean -  and a source of endless hours of internet entertainment. But cats are also the worst. They whine for food that they don’t even eat, tear through the house like they're being chased by an ax murderer at 4am, and bring home piles of dead woodland creatures because they think we suck at hunting.