Insights from Nebo

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December 24, 2014

A Visual and Marketing History of Santa Claus

If there’s one thing you can say for certain about Santa Claus, it’s that he’s a giver.

Most famously, he brings us toys and gifts – sliding down the chimney on Christmas Eve and bringing joy to all of the children lucky enough to make his “Nice” list.

He also brings us great deals on razors, sports drinks, and jewelry through an onslaught of holiday advertisements, as seemingly every brand on the planet is keen to cash in on the jolly red elf’s popularity once the holidays roll around.

But even more than that, Santa Claus brings us incredible insights into our past. Throughout the years, he’s been a unique reflection of art, culture, history, and religion --somehow, looking at old iterations of Santa Claus is like looking at a snapshot of our world at a specific moment in time.

December 18, 2014

Helping Clients Become Better Clients

Agency life is thrilling. We get to work on exciting projects with amazing clients. We get to build incredible web apps and create beautiful designs. We get to be on the forefront of marketing and technology. We get to help brands tell their stories and connect with their customers. We get to push the envelope and take chances. This industry may be brutal, but for those of us with the willingness and fortitude to survive, we wouldn’t trade our careers for anything.

However, if you ask agency folks what they dislike most about their jobs, the answer is almost unanimous: bad clients.

December 10, 2014

Why The Academic Paper Isn't Producing Better Writers

For as long as I can remember, the structure of an English argument paper has been ingrained in my mind. You have your intro where your thesis resides, oftentimes in the last sentence. Then you have your body paragraphs, which contain your supporting evidence. Then there’s your conclusion, in which you restate your thesis and wrap up your piece.

Easy, right?

December 3, 2014

What's New in SEO

The hustle and bustle of gearing up for holiday season isn’t the only busy part of the transition from fall to winter. With multiple algorithm updates from Google and some major shake-ups from Bing, Apple and Firefox, it has been a busy couple of months in the SEO industry. Keeping up with search trends and algorithm changes is paramount, so we’re recapping some major updates and news so you can stay up to date!

November 26, 2014

The Power of the Potluck

This time of year is a beautiful reminder of the power of gathering around a table and unplugging from technology, even if only for a brief period.

Thanksgiving is centered on the idea of feasting and giving thanks for the bounty. Not all holidays are so centered on consumption (not to say we don’t indulge for other holidays), but Thanksgiving is the epitome of putting the stresses and distractions of daily life on hold to appreciate family and friends over some quality food.

This idea even holds true in an office setting.