Insights from Nebo

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July 2, 2015

The Most American Beer

America has become a meme.

Ask the internet, and it’ll tell you the definition of America is a picture of Teddy Roosevelt riding a T-Rex punching Heinrich Himmler in the face or some shit—all with the requisite irony of the generation that made normcore a thing and ruined bacon for everyone.

However, the American experience can’t be reduced to a jingoist fever dream. It’s a bittersweet tapestry of the things we get right and the things we’ve yet to get right. Two weeks ago, it broke our hearts. Last week, it put them back together.

The same can be said for our beer. Some is swill. Some is sublime. It’s the aggregate of all these experiences that defines American beer. The most American beer isn’t a paragon of perfect brewing. It’s real.

June 25, 2015

Is It Stuffy in Here? We Could Use a Vent!

We’re generally happy people at Nebo. We like each other. We have a fun, funky office and the work we do can be pretty cool. It’s a good life.

However, it’s not all daisies and roses and Kumbaya up in here. We spend a lot of time together and occasionally the irreverent charm that makes us good marketers can also cause some inter-office friction.

We’re a quirky bunch, but we’re close.

June 18, 2015

Crosswords, Cats, and Gray T-Shirts: A Morning with Drew Grossman

Boy George starts his day with 20 minutes of Buddhist Nam-Myoho-Renge-Kyo chanting. CNN’s Jake Tapper wakes up to email, Twitter, and cups and cups of coffee. For Cheryl Bachelder, the CEO of Popeyes, the day begins with music, reading, and writing her blog. President Obama hits the gym first thing. For Ice Cube, on a good day, his mama cooks him breakfast with no hog.

A lot happens in those first hours of the day. Dan Ariely, the behavioral economist and author of Predictably Irrational, says people are most productive in the morning. “Not immediately after waking, but if you get up at 7am, you’ll be most productive around 8am to 10:30am,” according to Ariely.

June 10, 2015

The Road to Achieving & Surviving Iconic Brand Status

Last summer, I found myself at a Fall Out Boy concert. My inner middle school self was really excited. The older me was a little hesitant.

Back in the day, I loved FOB. In fact, I’ll unabashedly admit that I still do. I have both new albums and thoroughly enjoy them. But the band was an instrumental part of my youth (pun intended). They helped me through teen angst. They understood me… much to my parent’s dismay. Their music was the soundtrack to my life — my life back then. After their brief stint of popularity, they took a hiatus. And once they were back, I just wasn’t sure it would be the same.

June 4, 2015

What's New in SEO: Doorway Pages, Mobilegeddon & the Search Analytics Report

Because of the ever-changing dynamic of the SEO industry, it's crucial for SEO practitioners to stay up to date on algorithm changes, adapt to new best practices and evolve our strategies in response. Here’s a recap of some of the most recent major SEO happenings as we transition from spring to summer.

June 1, 2015

Why Your Brand Should Be A Force For Good

Business is simple. Buy low, sell high. Find a market opportunity and serve a need. Create the right processes, hire the right people, and utilize the best technology. Boom. You’re off and running. Work hard to keep your competitive advantages. Stay ahead of the competition. Hire the right agency. Retain the best employees. Listen to the right consultants. Stay true to your mission statement. Perform a SWOT. Listen to more consultants. Revise your business plan. Evolve your brand and mission. Continue to stay ahead of the competition. Try to not get swallowed up by the next disruption. Read business books. Hire your competitor’s employees. Buy a smaller, but more agile competitor. Think about selling. Layoffs? Restructure. Hold the fort. Listen to your attorneys. Listen to your finance people. Strategize.

It’s not simple.

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