It’s that time of year again. That special season when Oprah quotes are particularly inspiring. The time to reflect on the past year and look eagerly to the next. The time to hope against hope that the weight you gained from subsisting on cookies alone for five straight weeks will melt off in a singular hour at the gym. Yep, it’s New-Year-New-You time!
But, worry not, this post isn’t about resolutions (which, let’s face it, some of us have already broken). It’s about New-Year-New-You’s sidekick, Predictions for the Coming Year. It is this time when we marketers are oft inspired to gaze into our crystal balls and pull out prophecies for the coming year. We all get real fired up on the promise of qualified growth that we’ve included in each of the strategy presentations we developed over the past few months, and we get inspired to spread the word.
Advertising at its best does more than promote a product or precisely target a demo. It does more than generate impressions or make us laugh during the Super Bowl. Great advertising inspires. It uplifts. It brings out what is best in us and who we want to be.
With that in mind, we selected 10 campaigns created by brands and agencies across the globe that inspired in 2017.
2017 was a big year for us. We called for the reinvention of an industry, went public with NeboCMS, and published our first post in another language (if you count emojis as a language). And that was just on the Nebo blog.
It’s no secret we use the blog to blast our thoughts into the universe. We talk about our industry and pop culture, the things we love and the things we hate. It’s our opportunity to write about what interests us, without the weight of client expectations or KPIs to live up to. So every week, we publish a new post about email marketing, open letters to our coworkers, or why it’s important to have fun.
And, based on the numbers, you all actually care about what we have to say.
With the help of a top secret and very complicated algorithm — taking into account things like views, engagement, and how many times it was talked about in the office kitchen — we narrowed down the 54 blog posts of 2017 to only the best of the best. (And maybe a few personal favorites because this is our list, damn it, and we’ll do what we want with it.)
Our top 10 posts tell the story of what was important to us this year. These are the ones that made us laugh, inspired us, and helped us understand things like AI and programmatic advertising. And we hope they did the same for you, too.
In 1997, the Spice Girls invaded America. My brother came down with a disastrous case of frosted tips. And Radiohead’s “Creep” played on MTV’s “Dawn Patrol” while I ate my Honey Nut Cheerios.
Life was all about rocking board shorts, Drew Barrymore barrettes and scouring Seventeen for full-page spreads of Jared Leto (aka Jordan Catalano). When we weren’t fighting over the bathroom mirror, kids like us were accessing the World Wide Web via Netscape and crunchy dial-up internet tones.
But in this pre-TRL, pre-Britney boom time, one cultural touchstone broke through all the noise. And that iceberg, ladies and gentleman, was “Titanic” — the James Cameron mega blockbuster that redefined film for the dawning 21st century.
My name is Betty. I’m 94. I was born in 1923, lived through the Great Depression as a young girl, and waited with bated breath as my husband fought in World War II. This had a profound effect on my life, and his.
We had a good life, though. Money was tight, but we were blessed in so many ways.
I gave birth to a beautiful son who then grew to have kids of his own. Some of my grandchildren have already had kids of their own, too. My grandchildren (and great-grandchildren) are everything to me. Every time I see their faces, I see the hope of an entire generation. I see my mom and my dad. I hear my siblings in their laughter. Their hugs warm my heart and remind me of the vigor that I used to have.
I’m telling you all of this so you get to know me. Because I’m not the typical customer advertisers talk to these days. I’m not a millennial or even a baby boomer. I don’t use the internet frequently. I still watch cable.
But I matter.