Insights from Nebo

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March 24, 2017

Our Power Play: How UX and SEO Work Together at Nebo

What is the main goal of a website?

To give people what they want as quickly and as easily as possible.

Users are always looking to do something, whether it’s finding information, killing time, being entertained, purchasing a product or staying up-to-date with the latest news. So how do we help people reach their goals? At Nebo, we combine SEO and UX. 

March 17, 2017

Luck of the Advertiser: The Long, Sordid History of Selling Irishness

If you’re like most Americans, you’ll probably spend Friday night wearing shamrock-shaped sunglasses, getting plastered on green Miller Lite and doing your best impression of the Lucky Charms leprechaun. I’m all for a good party (trust me, I’m Irish), but is this really the best we can do to honor a culture that has given us so much?

March 15, 2017

The Top 10 Takeaways from MozCon Local

MozCon Local took place recently in Seattle, and industry leaders wasted no time before pulling us head first into their experiment findings, research, insights and predictions. We all know SEO is evolving because that’s been the nature of the industry since its inception. However, things seem to be changing faster than ever as technology progresses and search algorithms become more complex.

March 7, 2017

Winning the War Against Fake News

Fake news is a hot topic at the moment, and while everyone is talking about it, the term has drastically different meanings to different people.

Before we can even begin to discuss how to combat the problem of fake news, we first must define what fake news is.

Let’s start by talking about what fake news is not.

February 28, 2017

#OscarsSoOldFashioned: How to Lose Friends and Alienate Customers


For the first time more than a decade, I missed the Academy Awards. This omission wasn’t by choice, and it certainly wasn’t for a lack of trying. About an hour before the stars hit the red carpet, I began scouring the internet for ways to stream the ceremony online. It’s 2017. Surely there’s a way to watch a ceremony viewed by a “billion people” worldwide, on the biggest communication platform humanity has ever invented.

But no.