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January 13, 2020

An Unbiased Look at Tableau vs. Google Data Studio

Let's face it, marketing jobs involve a lot of math and data. Reporting is important for us to show off the awesome things that we do every day! But if your data isn't presented to the client in an organized, appealing way, your results may be lost. Data visualization is an important skill for marketers to understand and be able to use to tell a story through their data.

Tableau and Google Data Studio are two tools that are commonly used amongst marketers to make data visualization easy and client-friendly. Google Data Studio is a free tool from Google that lets users make custom reports with data from Google’s products and external sources. The tool first launched in Beta in 2016 and has progressively become more popular for marketers, specifically ones that utilize Google Suite products regularly. Tableau is a data analysis and visualization tool recently acquired by Salesforce. Tableau has served thousands of companies since 2003, establishing itself as a market-leading business intelligence tool

Trying to research which software is right for you can lead you down a deep Google rabbit-hole full of people swearing that there is only one true path. I want to clear all that up and give a clear, unbiased list of the benefits and limitations of each software from a digital marketing agency point of view.

January 6, 2020

The Project Manager’s Guide to Actually Accomplishing Your New Year’s Resolutions

As 2019 came to a merciful end, I, like many of you, started both reflecting on 2019 and looking ahead into 2020. I went into last year riding the wave of a wonderful year of personal growth, so my 2019 resolutions revolved around carrying that momentum into the coming year. My resolutions were something like “learn to sew,” “strengthen my friendships” and “keep self-reflecting and improving.” 

As a project manager, setting and achieving goals is literally how I make my living, so I figured I had this in the bag. I rang in 2019 with high expectations that I was going into my best year ever. Oh, what a fool I was! 

December 30, 2019

Rescue Dogs, CBD & Rainbow Capitalism: Nebo’s 2019 Blog Rewind

2019 has been a wild ride here at Nebo. We marched in our first Atlanta Pride Parade, celebrated some major client wins, relaunched The Rescue Pledge, started our very own podcast and more. And of course, we shared it all on the Nebo blog.

Writing for the blog is a Nebo rite of passage. From fresh-faced interns to team leads with years of experience, our blog is a platform for everyone at Nebo to share their tips, tricks, opinions and experiences. This year, we wrote about everything from rescue pets and digital accessibility to the value of math class and how to boost your SEO strategy.

In celebration of another great year here at Nebo, we’re sharing our top blog posts of 2019. Enjoy these throwbacks, and we’ll see you next year!

December 23, 2019

It’s 2019 And We’re Still Running Sexist Holiday Ads?

Everyone who knows me knows I love the holiday season. From decorating my apartment, and my desk, and my car, and my cats in seasonal embellishments, to turkey dinners and cozy sweaters, it’s by far my favorite time of year.

December also means exchanging gifts with my loved ones. I do all my shopping online and cut cable a while ago, so I rarely, if ever, organically see any holiday commercials. But when I do, I’m always gobsmacked by the sheer absurdity and level of blatant sexism that is found in every holiday commercial ever. Which, okay, is an exaggeration, but only slightly.

December 16, 2019

Big, Bold Predictions for Crazy Disruptors in Digital Messaging

Where once was the carrier pigeon, now there’s email. Smoke signals have become Snapchats, telegraphs are now texts, so on and so forth. The way we communicate with each other is constantly evolving, especially when it comes to digital messaging. Technology advances, what used to be brand new quickly becomes obsolete and marketers have to scramble to keep up.

December 9, 2019

Optimize, Rinse, Repeat: Why Iterative SEO Is Key

There are many myths and misunderstandings associated with SEO. One of the first that comes to mind is the belief that SEO is a quick fix or a ‘one and done’ process. And a little part of me dies every time I hear that. 

Think of SEO like teaching a child. In infancy, you have to tend to the child differently than you would as they mature. SEO has to be tended to similarly. SEO in its infancy was much less complex because search engines were less developed. Now that search engines have matured and learned to understand user behavior, SEO has become increasingly more complex, demanding continuous care as search engines inevitably grow more sophisticated.

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