Insights from Nebo

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January 25, 2019

From Academic to Developer: Why Career Changes are No Longer Off Limits

The humanities have become more and more digitally engaged and forward-looking, and I would know. I have been part of the academic community for the past 12 years, receiving my PhD from Carnegie Mellon University in literary and cultural studies, and teaching courses ranging from English composition, to literary studies, to critical theory, and even art history. I’ve also taught at numerous schools that include State universities and private R1 institutions as well as small liberal arts colleges. These experiences have convinced me that engaging critically with culture requires cultivating a robust relationship with technology. It also led me to shift from an academic to an engineering career.

January 15, 2019

Earning Featured Snippets: The Battle for a Spot on the SERPs

Ah, the featured snippet. One of the most coveted spots on the SERPs. Many websites have battled for their spot in the snippets section of Google results — but at the end of the day, only a few can win.

So, how exactly do you get your website into this most cherished search position? Just as there are many types of snippets, there are many ways to earn your place among them. Check out our SEO case studies to find out how we did it, and how you can, too.

January 7, 2019

The Next Disruption: Voice Tech and the Buyer Journey

The printing press changed the world. Then radio and TV did the same. Then the internet. Then mobile. You get the picture. Each of these innovations changed consumer behavior forever.

Voice technology is about to do the same.

January 4, 2019

2019: The Year to Make Your Email Strategy Stand Out

It’s that time again! The end of another quarter and calendar year means it’s goal planning season, baby. And what better way to plan for those end-of-year meetings than gaining some serious knowledge about the top trends in your industry?

Out of all the different digital marketing channels that strengthen the relationship between brands and consumers, email is the best (I only have a small bias). Not only does email have the opportunity to be your organization’s most intimate form of digital communication, but it also continues to outperform other channels, and not to mention, be integrated with those channels to improve metrics all across the board.

December 27, 2018

Murals, Mental Health and Making a Difference: The Top 10 Posts of 2018

Welp. It’s finally here. The end of 2018. Another year in the books for this crazy world we live in. And just like years past, we never ran out of stories to tell.

IRL, 2018 has been … entertaining, to say the least. There was the royal wedding. Laurel and Yanny became the new “blue and black / white and gold” dress. Office productivity plummeted one day as the world watched a racoon climb a building. IHop tried a weird new thing with burgers. And we all lost a little faith in the future of humanity when kids started eating Tide Pods.  

Same rings true for the Nebo blog in 2018. This year we covered everything from agency life and industry tips to mental health and (yes, you probably guessed it) our furry, four-legged friends.

So, as we prepare for a new year (and start making predictions on what kids will eat in 2019), take a look back at the posts that topped the charts in our countdown of the most popular stories of 2018: