Insights from Nebo

As we enter month five of working from home, we at Nebo find ourselves asking, will this ever end HOW ARE THE OFFICE DOGS DOING??? 

Have we mentioned how much we love dogs at Nebo? They bring light, love and the occasional accident to our workdays, and over the last few months we have missed them dearly. But there is one silver lining to this apocalyptic WFH marathon. Now that home is the new office, we have tons of adorable new coworkers. We’ve widened our creature collection to include office dogs, office cats and even office babies.

This Independence Day, we decided to check in on our cutest coworkers to see how they’re celebrating at home. Happy 4th of Jul-awww!

Five years ago I was sitting at my desk at Nebo when the Supreme Court of the United States ruled in favor of marriage equality in the landmark case Obergefell v. Hodges. I say sitting at my desk, not working, because I had been glued to the SCOTUS live blog that whole morning, impatiently waiting for the ruling. When it was announced, I was flooded with relief and excitement­. I feverishly texted my then-girlfriend plans to meet and get a celebratory lunch. We got lobster rolls at The Optimist, a place around the corner from the old Nebo office. 

We toasted to love winning. 

Juneteenth marks the end of slavery for African Americans on June 19, 1865. This holiday is a time for both celebration and reflection, an opportunity to look back at our past as a country, to assess where we are in the present and to imagine a new future. 

To commemorate the end of slavery during this historic time, we put together a brief history of Juneteenth, as well as a wealth of resources about systemic racism and how it continues to operate in America today. 

When we first moved to the Westside twelve years ago, the neighborhood was drastically different. Octane Coffee was the only restaurant within walking distance. It was us, a couple of legacy businesses focused on light industrial and retail, a few startup companies, and a smattering of art galleries that called the Marietta St. and Howell Mill corridor home.

As the neighborhood changed, we grew. From five employees to 25 employees to our current staff of nearly 100 incredible folks. So in the summer of 2019, when we received notice that our right to renew our office lease had been revoked by our landlord, we realized this was an opportunity for our company to find a location and a space that would provide us a home for years to come. 

In solidarity with the Black Lives Matter movement, we are participating in #BlackoutTuesday.

We are taking this time of disruption to reflect and educate as we hold ourselves accountable to take action and support our community, and we encourage you to do the same.

At Nebo, we often say that attention is one of our scarcest resources. As a human-centered marketing agency, we understand that people are inundated with messaging and ads everywhere they turn. We have to think about the person behind the click or view and make sure we are creating marketing campaigns and digital experiences that genuinely add value to their lives.

In addition to attention, there is another resource we fight against, both in our professional and personal lives.

That scarce resource is time.