*Mic test* Hello. Are you looking for Gen-Z attention? Well, hear it first-hand from me. If you want us to follow, you gotta get with the times. Lol.
I am what you’d call an “avid” Instagram user. I care, more than the average adult, about the aesthetic and growth of my personal Instagram account. And I’m here to tell you why brands should too.
Ah, the question that will haunt us marketing analysts in perpetuity: which tool is better, Google Analytics or Adobe Analytics?
A lot has changed for both platforms recently. They’ve been in the weight room, working on their composition. Adobe and Google announced integrated analytics clouds in the Adobe Analytics Cloud and Google Analytics 360 Suite, respectively. These new innovations have made the competition even stiffer, begging the question once again: which platform is better?
Today is the two-year anniversary of my dad’s passing.
The ‘polite me’ feels the need to say, “It gets easier over time,” or “We’re just happy he’s in a better place.” But, no. It sucks. The only sugar-coated saying that has actually resonated with me is, “We’re thankful for the time we had.” Because, if not for him, I wouldn’t be a writer.
Each year we launch holiday season campaigns. Most are Black Friday or Cyber Monday-focused, but they’re always fun, challenging and, of course, a bit stressful. But as marketers, that’s our job. It’s our prime time, so to speak.
However, we don’t always get to make the world a better place with our holiday campaigns. This year we do.
We had the honor and privilege of working with IFAW (International Fund for Animal Welfare) to launch their 2018 year-end giving campaign.
For marketers, the holiday season is an insanely exciting (and stressful) time of year. We’re bringing our best ideas to life. We’re using all of the MarTech tools in our arsenal. Our media buys and targeting strategies are in full swing. We’re just waiting to crush our numbers and roll into the next year feeling like marketing heroes.
However, we have to remember that we’re really not that special. Every marketer is saturating every channel with their marketing and advertising campaigns.
The consumer, who holds all the power (and is getting blasted with marketing messages and ads across every possible place their eyes glance), doesn’t really think your Black Friday deal on light bulbs is really that special.