Insights from Nebo

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January 27, 2012

What's Your Brand's Purpose? A Chat with Eduardo Conrado, SVP and CMO, Motorola Solutions

At its most recent Sunset Keynote Event, BMA Atlanta featured Eduardo Conrado, SVP and CMO at Motorola Solutions. Conrado discussed how business-to-business marketing must evolve in the coming years to meet changing customer needs. His talk focused on how companies—having clearly defined their purpose—can implement a customer-centric marketing approach. Nebo had the opportunity to partner with BMA Atlanta and conduct a short Q&A with Conrado before the event.

January 24, 2012

We Don't Cry Over Spoiled Milk. We Hit It With a Baseball Bat.

We recently found some spoiled milk in our Nebo fridge.

We decided to hit it with a baseball bat.

At some companies, this would be called "team building."

We prefer to call it what it really is. Fun.


[vimeo clip_id="35513340" width="500" height="400" title="1" byline="0"]


January 18, 2012

SOPA Protests Across the Web

SOPA (the Stop Online Piracy Act) is an anti-piracy bill that was introduced by Congress on October 26, 2011. Since then, the act has garnered stiff opposition from some of the Internet's biggest companies - from Google to Wikipedia. While trying to tackle the issue of copyright infringement, many companies and people fear that the act is overreaching. Based on the current language of the act, any website could commit a simple act of copyright violation (even an innocent one) and have their website shut down, advertising pulled, and financial transactions frozen - without due process.

January 12, 2012

The Hidden Costs of Outsourcing Development

Companies today are faced with two choices when deciding how to handle application development. You can outsource and save money, or you can keep development in-house and build competency.

January 10, 2012

How To Get The Best Work From An Agency

(Photo via PDXdj)

While we always hope for the best, sometimes agency-client relationships become like angry drivers encountering each other on the road. We’ve all done it. We judge other drivers - verbally, under our breath, or even with unique hand gestures. From afar, it’s obvious what other drivers should be doing and it pisses us off when they cut us off or drive too slow. However, we become impatient jerks in the process. Maybe the other driver is late for an appointment. Maybe they just got fired. Maybe they have to go to the bathroom. Whatever it is, they are driving that way for a reason.

January 5, 2012

Real Artists Ship. Great Ones Collaborate Along The Way.

While Steve Jobs’s death brought out the expected outpouring of grief, reflection, and inspirational quotes, adding to the pile of effusion is not a goal of mine. Yet, as I randomly watched various YouTube clips of his speaking engagements during my holiday break, the following video struck me as unusually insightful.

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