Insights from Nebo

We love our developers, and just like the glimpse we gave into the PPC mind, we wanted to give everyone a glimpse into how developers view their surroundings.

Walk into any American fast food restaurant, look at the Sides menu, and you’ll see it:

French fries. Right at the top of the list. Every time.

A burger and fries is the most uniquely American pairing this side of hot dogs at the ball park, but the reign of French fries as the side item of choice extends way beyond just burgers. Sandwiches, fried chicken and pizza all seem to taste a little better when paired with a basket of golden fried potato wedges. The question is, how did this become the norm? How did French fries become the default side item for, well, everything?

SEO has evolved quite a bit over the past decade, but its evolution over the past two years has been especially frenetic and dramatic.  Luckily for us, we were never a digital agency that relied solely on template tactics or cookie-cutter strategies.  Our SEO team has always focused on increasing visibility across the digital ecosystem, enhancing brand recognition, and creating and optimizing content for the audience rather than the search engines.

Even if I don’t agree with a brand’s stance, I’m prone to admire purpose-driven brands.  Organizations that simply stand for pushing more product are typically less successful than those with a clear and distinct purpose.  Many would argue Chick-fil-A is the embodiment of a purpose-driven brand.

Last night the famous ad man Luke Sullivan, author of Hey Whipple Squeeze This and current chair of advertising at SCAD, entertained and educated a group of 85-100 Atlanta ad and marketing professionals at an event put on by the Atlanta Ad Club and TAG Marketing Association.

It was a great gathering. Luke was insightful and comic in a way that makes the booze and food provided hardly necessary to lighten up the crowd. The topic for the night was conflict - specifically, how to use conflict to create great ads.