Articles written by
Evan Porter
December 7, 2012

Cut, Color, Clarity and Cliché Commercials

It’s the holiday season and now is the time when jewelry companies like to crawl up out of the sewers and bombard us with their newest brood of wretched commercials.

I’m looking at you, Kay, Jared, Zales, and others of your ilk. I’m sure you guys run your businesses well, take care of your customers, and make boat-loads of money. That’s great. But your commercials suck.

October 12, 2012

Tipping, Continuous Reinforcement, and the $8,000 Steak

We've all seen the headlines.

"Peyton Manning Leaves Waiter $400 "

"David Beckham Drops $1,000 on $100 Check"

"Johnny Depp Doubles Down on $4,000 for Steak Dinner"

They're inspiring stories of 'hard-work meets great generosity' (meets extreme jealousy from everyone reading along). But are they media fodder or are they representative of a greater trend?

September 26, 2012

Best Ads of Summer 2012

With fall kicking into full gear, bringing cold weather and football, our office decided to reminisce on some of our favorite ads from Summer 2012. Check out our top ads, and tells us about some of your favorites!

September 18, 2012

What Dogs Can Teach Us About Brand

Our office is full of dog lovers (that's my pup, Bailey, above). We love to bring them to work and show off all the tricks they know, but what we often don’t realize while we’re busy teaching them is that they have plenty of lessons to teach us, too. It’s no surprise that dogs can make you a better person, but can they make you a better marketer?

Let’s take a look at 5 things you can learn about brand by studying our four legged friends.

August 31, 2012

10 Things You Didn't Know about Labor Day

Labor Day became a federal holiday in 1894 and has been celebrated on the first Monday of September every year since. Today, we mostly recognize it as a day off of work and a time for beer, barbeques and football.