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We’re incredibly proud to announce that we’ve been honored with the Best Blog award by Ragan’s PR Daily!

It’s an amazing validation of our team’s hard work over the years.

See, when readers come to our blog, they just see a ton of great content (that's the hope, at least). But there’s a lot going on behind the scenes before we ever hit publish.

One of the best Moz Whiteboard Friday episodes ever features Rand Fishkin talking about content goals and how to map content to different phases of the buyer journey.

In it, one of the content phases he describes is what he calls “Viral” or “Super-broad”.

Here’s a question -- how many “must-read” blogs do you follow?

How many blogs do you visit on a regular basis, whether by manually typing in the URL, following a bookmark, or subscribing to an RSS feed?

And what percentage does that make up of the total content you consume?

If you’re like most people, the answer is probably ‘little to none’. This just isn’t how we find and consume content anymore.

Spoiler alert. We’re about to tell you the ending of every action movie ever.

The bad guy is either dead or being hauled off to jail. The hero, beaten and bloodied, stands triumphant as sirens whir around him. Maybe it starts to rain. Then he shares a long, passionate kiss with the smoking hot love interest. Maybe they call back to an inside joke from earlier in the film, something to let you know they’re going to live happily ever after.

The End.

It’s become so common, in action films, thrillers, dramas – across every genre, really – it makes you wonder: Why does every movie have to revolve around a love story?

In the early 1940s, there lived a woman by the name of Florence Foster Jenkins. She was a semi-famous opera singer in and around New York City. There was nothing particularly noteworthy about her. Except one thing.

Despite her fame and success, she was an absolutely dreadful singer.