Meet the Author

The holidays are all about spending time with those you love most. At Nebo, our list includes each other, our dogs and, of course, our clients. To ring in the holiday season, we designed and printed custom gift wrap to send to our clients — it’s our way of saying “thanks” for all they do. Without them, we wouldn’t be here!

Take a look at the video to see how it all came together. Happy Holidays!

Over the last couple of weeks, as I’ve had the opportunity to knock the dust off, dig into photoshop and do some client-facing design work, a few important lessons stood out.

It’s been 20 years since I built my first website and 12 years since starting Nebo. And while I’ve learned a lot over the course of my career crafting digital experiences and teaching interactive design, writing a book wasn’t something that I had planned to do.

The story of how I came to write a book began in May of 2014. I had just finished giving a talk at Web Visions in Portland, Oregon on the topic of Changing Behavior by Design.

In marketing, we talk a lot about worldviews. You can’t be everything to everyone, so instead, you find an audience, you work to understand their worldviews and you create marketing that resonates with them.

It’s why Starbucks recently ran ads in major newspapers asking people “To go beyond the hatred and vitriol” and find unity during the political process, and why brands as varied as Disney, the NFL, MailChimp and Salesforce took a stand against discrimination and released statements against Georgia’s recent religious freedom bill. They all wanted to align themselves with the core beliefs of their audiences.

This summer, we announced the launch of the next phase of our Choose ATL campaign. Along with BBDO, Porter Novelli, and the Metro Atlanta Chamber, we’re continuing to grow the grassroots initiative by sharing why Atlanta is such a great place to live, work, and start a family. A new ad campaign showcasing exciting facts about Atlanta has launched, highlighting everything from walkability to our amazing food scene.

However, there’s another focus of phase two of the grassroots initiative: education. This doesn’t just mean showcasing the 66 superior universities that call Atlanta home, but also encouraging the brilliant minds that graduate from schools across the country to choose Atlanta as their city after college. In order to do so, we needed something big. Something that would show why Atlanta is the best place for recent grads to build a life after graduation. So we teamed up with the Metro Atlanta Chamber to launch the Ultimate Job Interview Contest.