Insights from Nebo

We know how the saying goes -- Some are born great, some achieve greatness, and some have greatness thrust upon them. As project managers, we were obviously all born great – but how many of us told our parents this is what we wanted to be when we grew up?

Project Managers sit in a fun middle ground, where many softer skills are equally as important as our technical marketing know-how, and many of us have been practicing those skills from an early age. In honor of International Project Management Day, some Nebo project managers compiled cherished childhood memories that, in retrospect, outline how our career paths began from an early age.

What goes bump in the hours between nine to five? Neboween, of course.

The name might sound funny, but don’t let that fool you. Neboween is the spookiest day of the year here at the office, complete with zombie babies, fairweather fans and the most frightening thing of all: Nickelback playing on loop. 

From our costume contest to our scary scavenger hunt, check out how we’re celebrating Neboween from our haunted home offices.

It’s almost the most stressful exciting time of the year: Cyber Week! Marketers and consumers prepare for months leading up to these busy days, and while there aren’t as many midnight doorbusters happening as there were pre-2020, everyone is still eager to 1) snag a great deal, or 2) make some serious cash.

What was traditionally a one-day event at brick-and-mortar stores across the country slowly became more virtual, and sales hours kept expanding both before and after America’s busiest Friday. Eventually Cyber Monday took on a life of its own, and in 2020, dominated the eCommerce scene when Americans, reluctantly stuck at home, spent $10.8 billion online, making it the largest online shopping day in U.S. history. 

The cyber craze will no doubt continue into 2021 and beyond, so get ready for the biggest shopping season of the year with these tips for Cyber Week email marketing. 

For many in Atlanta, Pride means celebration — think rainbow confetti, marching for equality and, of course, partying the house down. But the last two years have reminded us that Pride is so much more than a parade. Last year, we took Pride season into perspective with the injustices that have disproportionately affected queer communities of color for decades.

And this year, Atlanta Pride is being held virtually once again due to COVID-19. So instead of building a float, the Nebo team created Free To Be, a digital Pride experience that not only celebrates our freedom to be ourselves, it also shines the spotlight on organizations doing good for the LGBTQIA+ community.

Anyone who watches RuPaul’s Drag Race knows that RuPaul Charles is more than a drag queen — he’s the Queen of Advertising. 

Every episode of RuPaul’s Drag Race is essentially 90 minutes of advertisements dressed up in ostrich feathers, from perfect product placements to schticky self-promotion. And yet, no one is changing the channel. In fact, the show’s 13th season just swept the Emmy Awards with a whopping six wins and a total of 24 trophies over the years. 

Somehow, Ru and his girls have taken advertising from ad nauseum to sickening success. What’s the show’s secret? Here’s the tea on what makes RuPaul’s Drag Race a marketing masterpiece.

As little kids, we’re always asked “What do you want to be when you grow up?” When I was 8-years-old, my answer was always something grandiose and awe-inspiring. (i.e. a ballerina or a movie star.) But at that age it’s hard to truly know what you’re passionate about and what aligns with your values. At such a young age, I didn’t even know what a project manager was. 

To be honest, I don’t even remember project management being talked about on career day. It wasn’t on my career aptitude test. If it had been, we would have matched perfectly.  If I think about what is needed to be a good project manager, my personality and career goals all align.