Insights from Nebo

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April 16, 2021

Behavior Based Emails: Giving Your Subscribers What They Want, When They Want It

The main goal of every email program — and even every individual email — is to provide value to your subscribers: to give them something useful in their inbox that they can truly enjoy seeing. This is especially our focus at Nebo, where our core value is being human-centered above all else. The creed of email marketing is to send the right message to the right person at the right time, and what better way to do that than an automated email?

March 24, 2021

How to Make Writer’s Block Your New Best Frenemy

In every writer’s career, there’s a project that makes you want to take an axe to the wall — and I mean every writer. Just ask Stephen King, who once called The Shining “a little story about writer’s block.” Relatable content.

No matter how accomplished you are, writer’s block is a natural part of the creative process. And what’s more, it’s not all bad. With the right mindset, writer’s block can be an opportunity, a chance to pause, seek inspiration, face your fears, adjust your writing setup, and rethink your project.

Whether you’re writing headlines, a blog post, or a novel, these tips from the Nebo’s copywriters will help you turn your next bout with writer’s block into a creative opportunity to get pen to paper — before you turn into Jack Torrance.  

March 16, 2021

Reflections on Our Two-Week Year-Long WFH

My phone does that thing where it reminds you of photos you took during the same week in previous years. It’s usually a happy reminder of a moment in the past that I thought was important enough to document (though to be honest, it’s usually pictures of my cats).

March 8, 2021

International Women’s Day: To The Women Who Inspire Us

Nebo is chock-full of incredible people. I can say that with authority because I get to work with them every day. Everyone here is smart, compassionate, empathetic, and all the other adjectives that describe amazing humans. But none of us spring from the womb fully formed — we’ve all been shaped by the other people in our lives. So for International Women’s Day, we asked the people of Nebo to tell us about the women who inspired them or made a profound impact on their lives.

So from the bottom of our hearts, thank you to all the women who have helped us grow into the people we are today. 

March 3, 2021

The Cloudy Future of Voice Analytics

Alexa...where does my Voice Search data go?

With the popularity of voice and voice-enabled devices, how challenging does it become for marketers to track Voice Search? Both brands and consumers are leveraging voice-enabled devices for engagement and search (I, myself, own 3 Alexa devices), and marketers need to stay on top of this rising technology. 

February 25, 2021

Black History Month 2021: Celebrating Black Excellence

As I’ve gotten older, how I view Black History Month has changed. As a child, it was that time every year that we talked about the same 4 or 5 key figures in the Civil Rights movement in school. Occasionally, a special essay or project was assigned to create a poster highlighting one of those people and their role in advancing Black people towards equality in America. It was a very similar experience shared by many of us who went to grade school in the ’80s and ‘90s.

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