Insights from Nebo

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November 15, 2017

Reinventing Public Relations

The PR industry is in a state of crisis. Most in the industry don’t realize it yet, but they feel it – at least subconsciously.

Time and attention are harder to earn than ever. The average client PR engagement ends far more quickly than it did even five years ago. Journalists don’t need to rely on PR professionals for access or information in the same manner as they did in the past.

November 10, 2017

The ABCs of Tech

Think you know what “android” means? Think again.

Today’s technology is progressing faster than ever, and with each new innovation comes a new set of words to describe how they’re changing our world. But tech terms are tricky. They change faster than you can say “autonomous vehicles.” And since many technology terms have become mainstream (and in some cases, overused), marketers may believe they know the meaning when, in fact, they’re sorely mistaken.

To help clear things up, we’ve compiled an encyclopedia of the tech buzzwords of today. We suggest you read it now, because who knows what innovations will come tomorrow.

October 31, 2017

Snickerdoodles, Spiders and Zombie Babies — Oh My! Another Epic Halloween at Nebo

If you’ve ever walked into a conference room to find yourself surrounded by inflatable dinosaurs…

If you’ve ever opened the kitchen fridge and found a Zombie Baby staring back at you…

If you’ve ever watched a banana catch a ride from Evil Knievel…

You must be an employee at Nebo.

Halloween is a holiday that we take seriously around the office. It’s our unholy Christmahanukwanzaakah, and we look forward to it all year round.  We host a pumpkin carving contest, a bake-off and, of course, go all-out on getting dressed up (and judging the few people who don’t).

October 26, 2017

Eggos Are So Last Season: 3 Brand Predictions for Stranger Things 2

It’s November 6th, 1983, in Hawkins, Indiana.

Some lab dude is getting inexplicably eaten by a faceless monster. Lights are blinking. Sounds are happening. Aaaaaaand...cue the intro music and floaty red letters.

Welcome to arguably the best 80s show made post Y2K.

Perhaps you’re like me, and have watched it too many times. Or perhaps you’re crazy and have never seen it. Or heard of Netflix.

If you’re the latter, consider this a PSA.

If you ever daydreamed of being a Goonie and playing piano bones to open mysterious passages, “Stranger Things” is for you.

If you ever watched Poltergeist and wondered what happened to Carol Anne after she got sucked in the closet, “Stranger Things” is for you.

And if you ever wagged your finger at “youngsters” preaching about the good old days of bicycles and walkie-talkies, then “Stranger Things” is most definitely for you, my friend.

October 25, 2017

Employee Spotlight: Office Dogs Edition

It’s no secret that Nebo loves animals. From the Change Your Chicken Challenge, to working with PAWS Atlanta, to launching the Rescue Pledge, we strive to make the world a better place — not just for humans, but for our animal friends, too.  

On any given day, you can find up to three dogs running around the office, sitting on laps, eating trash or causing general mayhem. And it’s been that way since the beginning. From day one, when Brian’s beloved Terminator roamed the halls of Nebo, to our newest pup Pipa, we’ve always been a dog-loving agency.

The chew toys are copious, the dog beds outnumber the couches and there’s a whole dog calendar just for puppy reservations. In case that’s not enough, the #Aww Slack channel pings all day with puppy pics (and sometimes cats).

I think it’s safe to say the dogs are something that makes Nebo special, and we wanted to introduce the world to our favorite four-legged friends. Hopefully they’ll make you as happy as they make us.