Third-party data is a marketer’s best frenemy. On the one hand, knowing more about customers helps us connect great products to the people who need them. On the other, it can be, well… a little creepy. Thankfully, Facebook is taking steps to solve that with its new adjustments to targeting options.
But the end of detailed targeting on Facebook doesn’t mean the end of great marketing. The best campaigns don’t need to invade anyone’s privacy to be effective. Check out our rundown of Facebook’s targeting changes and our tips on how to navigate them.
If you follow American football, or the news, or literally anyone on any social medium, you know what’s happening in Atlanta this weekend.
Our precious city in the trees is being invaded by throngs of inebriated Bostonians in TB12 jerseys, here to pilfer our bars’ supplies of Sam Adams and shout “28-3” in Waffle Houses from Adairsville to Zebulon Rd. These outlaws will stop at nothing until everyone in the state talks like Ben Affleck in Good Will Hunting.
The humanities have become more and more digitally engaged and forward-looking, and I would know. I have been part of the academic community for the past 12 years, receiving my PhD from Carnegie Mellon University in literary and cultural studies, and teaching courses ranging from English composition, to literary studies, to critical theory, and even art history. I’ve also taught at numerous schools that include State universities and private R1 institutions as well as small liberal arts colleges. These experiences have convinced me that engaging critically with culture requires cultivating a robust relationship with technology. It also led me to shift from an academic to an engineering career.
Ah, the featured snippet. One of the most coveted spots on the SERPs. Many websites have battled for their spot in the snippets section of Google results — but at the end of the day, only a few can win.
So, how exactly do you get your website into this most cherished search position? Just as there are many types of snippets, there are many ways to earn your place among them. Check out our SEO case studies to find out how we did it, and how you can, too.
The printing press changed the world. Then radio and TV did the same. Then the internet. Then mobile. You get the picture. Each of these innovations changed consumer behavior forever.
Voice technology is about to do the same.