Insights from Nebo

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July 23, 2014

Social Media is a Canvas, Not a Skill

Most of the resumes we receive include social media as a skill. And when we bring these applicants in for interviews, they are eager to tell us about their passion for it. Many of them have held prior internships or positions where using social media was a key part of their roles, and they see it as a main component of their future careers. They love social. They understand its importance in digital marketing. They’ve been using it for much of their lives.

We like seeing the enthusiasm for social (after all, it’s a big part of what we do at Nebo), but after a while, it starts to sound like a broken record. Everyone enjoys social, and everyone believes they are good at it. What does this really mean? Is this an area of expertise? What makes one person better at it than another? How can an aspiring social media marketer distinguish herself among a sea of applicants who share the same “skill”?

July 16, 2014

Be a Great Marketer, Not an Asshole

Marketing is fun—especially digital. This industry is packed with super-talented and passionate people.

However, this fun environment—this talent and passion—creates a unique breeding ground for growing and nurturing assholes. And not your average assholes. All industries have assholes, but ours have some of the worst.

We have the marketing asshole.

July 10, 2014

Security Alert: Simple Google Queries Uncover Sensitive Government Documents

Most people who spend a good bit of time online know that you can do special additions to your searches to help Google find what you want - things like adding quotes around your search to find an exact phrase or specifying a timeframe.

But even still, we have trouble finding exactly what we’re looking for - often because we don’t know how to ask.

And that’s where really understanding search operators can make a huge difference. Even beyond quotes and timeframes, you can use search operators like filetype: or site: to help Google understand your specific intent.

Google’s ability to decipher your intent matters, which is why search operators are more than just a fun tool for SEOs to play with. They can help you evaluate contracts by tracking down comparables, reconnect with old friends that don’t have a presence on standard social platforms, or even just find a very specific piece of content from a very specific source.

July 2, 2014

What's New in Digital Paid Media

Quite a bit has happened in the world of paid media over the past two months. Unfortunately, this post isn’t long enough to touch on everything, but we’ve done our best to recap the top updates, releases and trends from May and June.

June 24, 2014

Why Fútbol Is More Popular than Football

In the days and weeks (and, for some of us, years) leading up to the 2014 FIFA World Cup, the entire world shifted its attention to Brazil in anticipation of the opening match.

The World Cup is the most globally televised sports event in the world, with millions tuning in to catch each game. The final match even draws more global viewers than the Super Bowl – easily considered by Americans to be the biggest television event of the year.

Fútbol’s popularity around the world can’t be denied, as it dwarfs iconic American sports like baseball and football.

The only question is why.

June 19, 2014

How to Salvage a Disaster Project

As a Project Manager, starting a brand new project from scratch is full of challenges, but at least being on board from the beginning allows you to give life to a well-organized being.

When taking over an existing project, on the other hand, it’s hard to know what to expect. Sometimes, these projects have been guided by a great PM. Other times, they’ve been bungled by a terrible PM, or even multiple PMs that have each inserted a little bit of their own style along the way.

These PM-schizophrenic projects are often the most difficult ones, full of mass confusion. But they can be salvaged.

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